SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. It’s an effective technique, but it comes at a cost. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims.

Customer loyalty

Digital Marketer

JANUARY 20, 2023

Do businesses email their customers too often? According to a recent article on Business Insider , the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy.

Email Marketing

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? Welcome to the club. I’ve been thinking about why business owners avoid measuring marketing. And I think I’ve got it. Did you look forward to getting your report card? Your answer might be a tell-tale sign of your relationship with metrics. There’s something about report cards, isn’t there?

Non-Profit

Buffer Marketing

JANUARY 12, 2023

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future.

Gen Z

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Content Marketing Institute

JANUARY 26, 2023

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.

Marketing Strategy

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. And when it comes to understanding the urgency of the climate crisis, there’s no better way to communicate its severity than by crafting effective campaigns that entice people to take up the cause.

Education

Aspiration Marketing

JANUARY 19, 2023

A wide variety of SEO tools are available, each with different objectives. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Yoast SEO, Moz, Google Search Console, and Screaming Frog. We'll take a quick look at this.

SEO

Calvyn Lee Blog

JANUARY 31, 2023

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean?

Market Trends

Adams & Knight Marketing

JANUARY 11, 2023

AVON, Conn., (January 12, 2023) — Adams & Knight , one of the region’s leading integrated marketing agencies, is excited to announce it continues to grow its team with the addition of five new hires, expanding the agency’s capacity to meet the demands of specialized services including public relations, video production, paid media and program management.

PR

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Dreamgrow

JANUARY 6, 2023

What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet. The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow.

Branding

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. So why is it so popular? The reason is simple. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing

Search Engine Roundtable

JANUARY 30, 2023

Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia's largest search engine - Yandex. As you can imagine, SEOs and others are diving in and seeing what they can learn from the source code.

SEO

Aspiration Marketing

JANUARY 31, 2023

Semrush, among the leading SEO tools, made a significant update to the Authority Score (AS) metric on January 31, 2023. What happened? The world of search engine optimization (SEO) is constantly evolving. With the introduction of new algorithms, ranking factors, and metrics, it can be difficult for website owners to keep up. However, one recent development that has taken the SEO community by storm is the new Authority Score.

SEO

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Sprout Social

JANUARY 26, 2023

Wondering how to keep your content calendar organized? And improve team collaboration at every step of the process? Enter: a social media calendar template. Calendar templates allow you to visualize your entire lineup of social content in one location. With a master social calendar in place, you can spend less time ironing out your collaboration kinks and more time creating quality content.

Key Performance Indicator

Neil Patel

JANUARY 22, 2023

Is SEO pagination on your technical SEO site audit checklist ? If you publish loads of content or have a specific type of site, like an e-commerce store, then perhaps it should be. As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. However, it might not be the first thing marketers and SEO developers consider when optimizing a site.

SEO

Dreamgrow

JANUARY 6, 2023

Want to get started selling on Amazon but aren’t sure about investing in Jungle Scout? Read more. The post Jungle Scout Review 2023 (The 7-Figure Secret?) appeared first on Dreamgrow.

eCommerce

Jeff Bullas

JANUARY 24, 2023

Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it. And now, TikTok is on track to take over them all! TikTok began its life as musical.ly and then went through a drastic rebranding to give us what we have come to know today.

Gen Z

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Roundtable

JANUARY 27, 2023

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, "Would you recommend using an AI writer to your clients?" Most SEOs said no.

SEO

Aspiration Marketing

JANUARY 25, 2023

Backlinking, also known as inbound or incoming links, are links from other websites that point to your website. While Google is beginning to de-emphasize the significance of a backlink, they remain important in a holistic SEO strategy and in being helpful to guide users to additional, potentially more detailed information.

SEO

Hubspot Marketing

JANUARY 17, 2023

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO.

Management

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.

Content Marketing

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer? We’ve created a complete guide to micro-influencer marketing so your brand can easily get started.

Influencer Marketing

Jeff Bullas

JANUARY 19, 2023

Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job. This means that you can literally make money from gaming online, which if this is your passion, will be a dream come true.

Price

Search Engine Roundtable

JANUARY 12, 2023

Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google's Search Liaison, Danny Sullivan, responded to the SEO community about Google's stance on such AI-generated content.

SEO

Aspiration Marketing

JANUARY 24, 2023

In a world where the internet has become the lifeblood of commerce, having the proper web presence is essential for marketing, outreach, and a company's survival. Relying on the traditional outbound marketing approach of yesteryear is insufficient in today's e-commerce environment. Today's most successful businesses have mastered inbound marketing, tailoring experiences to current and prospective customers rather than flooding the market with the content of little or no interest.

Outbound Marketing

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Hubspot Marketing

JANUARY 13, 2023

We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead.

User-Generated

Neil Patel

JANUARY 8, 2023

Getting looks but no sales? Let’s turn those window shoppers into buyers – and at a high rate. Use conversion rate optimization to get the most of every dollar spent on PPC. Hit the sweet spot for what persuades the greatest number of your visitors to take action. My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.

Finance

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too. Maybe, you’ve even left that business a review.

Gen Z