Hubspot Marketing
AUGUST 30, 2018
When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned.
Adobe Experience Cloud Blog
AUGUST 23, 2018
B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role in sales that it’s not difficult to see why digital asset management solutions are so important.
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Sprout Social
AUGUST 28, 2018
What are your top performing Tweets? What time of day do your Instagram posts get the most engagement? Is your Facebook marketing strategy translating to traffic and leads? If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to measure their efforts.
Content Marketing Institute
AUGUST 28, 2018
More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat. Professionals in any industry observe others’ work and silently critique it. That analysis often leads you to one of two results: insight into what you could do better or a welcome relief because you are doing it better. Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Marketing Insider Group
AUGUST 13, 2018
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]. The post How to Define and Measure the ROI of Content Marketing?
Traackr
AUGUST 31, 2018
Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 14, 2018
It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and statistics. But there’s one thing that can beat them all: Clear, actionable, real-life examples.
Sprout Social
AUGUST 27, 2018
Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. This also makes it a great tool for marketers to gather ideas and join in on wide-ranging conversations.
Content Marketing Institute
AUGUST 7, 2018
Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. Then, when asked, you could respond immediately and thoughtfully, impressing the interrogator. Well, the presenters at Content Marketing World want to help.
Marketing Insider Group
AUGUST 9, 2018
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […]. The post Why Social Media Is Important for Business Marketing appeared first on Marketing Insider Group.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Traackr
AUGUST 7, 2018
After the dismissal of Advertising Value Equivalents (AVE) by all respected measurement bodies, here are 6 reasons why EMV is next.
Hubspot Marketing
AUGUST 21, 2018
Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences.
Adobe Experience Cloud Blog
AUGUST 20, 2018
By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this blog, I’ll help you turn your social media presence into an engaging sales funnel.
Sprout Social
AUGUST 13, 2018
Twitter has grown quickly since its inception. With its crisp 140-character limit (since increased to 280), and the variety of quality content, it was an instant hit with users. However, it’s not enough to just send out an occasional tweet and expect audiences to find you. Your brand needs to stay consistently engaged to connect with your audience and drive conversation.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
AUGUST 20, 2018
Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.).
Marketing Insider Group
AUGUST 30, 2018
Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? It’s fairly simple, really. […]. The post Why CMOs Should Care About Psychology appeared first on Marketing Insider Group.
Traackr
AUGUST 23, 2018
How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.
Hubspot Marketing
AUGUST 27, 2018
Nowadays, Instagram is often someone's initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. If it's the entryway for one third of your potential sales, don't you want it to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account, or peruse your posts.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Adobe Experience Cloud Blog
AUGUST 16, 2018
Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? How did they influence sales and opportunities?
Sprout Social
AUGUST 7, 2018
Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, while 87% buy the items they see.
Content Marketing Institute
AUGUST 21, 2018
Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Data from your customers and prospects is almost limitless. You can follow each and every digital interaction they have with your brand.
Marketing Insider Group
AUGUST 15, 2018
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders […].
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
AUGUST 30, 2018
How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Benjamin Spall. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name.
Hubspot Marketing
AUGUST 15, 2018
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”. After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.
Adobe Experience Cloud Blog
AUGUST 10, 2018
Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, Google got it right. Its search result returned Gerhard Casper, President of Stanford University.
Sprout Social
AUGUST 22, 2018
Customer service isn’t what it used to be thanks to social media. And for consumers, that’s a good thing. Think about it. Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. Fast forward to present day where time is of the essence. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
AUGUST 2, 2018
Henry Ford didn’t invent the car. He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.
Marketing Insider Group
AUGUST 8, 2018
In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. Changing technology, complex algorithms and new trends make it difficult to settle into a predictable pattern of success. There […].
Duct Tape Marketing
AUGUST 28, 2018
Facebook and Google Ads – The Keys to Small Business Paid Search written by John Jantsch read more at Duct Tape Marketing. If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) that to leave them out of your strategy is to not have an online strategy at all.
Hubspot Marketing
AUGUST 16, 2018
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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