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Author: Sesame Mish Let me ask you this: how big is your marketing team? One hundred people, 25 people, three people…or, perhaps, are you flying solo? For the 60% of us who work on teams of one to five people, we know what it means to be tasked with doing more—but be allotted fewer resources to do so. That, in essence, is the name of the game. Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top per
I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” Have you ever heard that line? Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios.
How and Why Periscope Might Make Sense for Small Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Click to watch this archived Periscope recording from Katch.me. Over the last few years, I’ve seen one of my roles as the practical beacon for new technologies and trends that I believe small business owners can make use of.
Create a force of influence for your content. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers are turning to influencers. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or an extended reach with your target audience. Influencers can help strengthen your content marketing – from creation to clicks.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Author: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.
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Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.
Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.
Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. Because of the rise of content as a critical element of marketing, “content is the most important thing that marketers do”.
Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get shut out. That’s also how it can be with your data: sometimes the data you collect through your marketing efforts is complete and ready to go, but other times it’s a swing-and-a-miss. And that’s not just with your contact data.
Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. This scene often feels too familiar: You: Yes! Our last email campaign had a 5% click rate! Your Boss: Is that good? You: Umm…it’s better than our last one.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see? And I totally get it.
Author: Jeff Coveney Recently, I was in the mood for some silly humor and watched Wayne’s World on Netflix. In the movie, two dimwits named Wayne and Garth work on a beer bottle assembly line before quitting to attend an Alice Cooper concert. Taking Wayne and Garth out of the equation, I got to thinking about the benefits of an assembly line. It’s not a best practice to hire two dudes like Wayne and Garth, but why do companies roll out assembly lines?
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? In order to implement any type of software, you need the buy-in of key stakeholders, and often these folks reside in the C-suite. The first step in crafting your business case for marketing automation is to determine who you need to approach and to truly understand what each of these execut
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Author: Sesame Mish Can you say #awkward?! On Monday, author E.L. James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. Yikes! Where It All Went Kaput. Sounds tame enough, right?
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The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will always win the customer experience war.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. Mistakes provide insight into what to avoid in the future. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.
Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. He traveled around the country as a young man, and finally joined the army during WWI so he could have U.S. citizenship. Growing up, he wooed my family with stories of his life.
The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />.
Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report. With this growth in demand comes a unique set of problems. How do business owners continually create new, original content?
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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