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'Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. Yes. That’s right — our ninth. Wow, right? The Definitive Guide to Lead Generation was the largest one yet, coming in at 160 pages of (free) information. We cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation.
'The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers.
'What’s Best for Your Marketing Right Now? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Chris Kilbourn – Enjoy! Photo credit: Tatiana Popova/Shutterstock. It’s the best and worst time to be a marketer. It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels.
'Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? Or simply searching for a new tactic to try? You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
'Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI.
'Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Lead generation, of course! Written and performed by the talented Julie Neumark, “Gotta Get Lead Generation” chronicles a tale that almost any marketer can relate to: your boss (in this case, a sunglasses-wearing mascot) wants you to generate more leads , but you aren’t sure where to start.
'Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new busine
'Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new busine
'Author: Frank Passantino If you’re in marketing, you probably know better than to pass “any old lead” over to your sales team. Yesterday on the blog, we shared our new infographic about defining a lead, but how do you score your leads once you’ve found them? Lead scoring is the process of assigning a score to leads , which ranks them by their readiness to buy.
'Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? Most importantly, if you give their phone numbers (or email addresses) to the sales team, will the sales team actually ask them for a date?
'Author: DJ Waldow I love social media. I love Twitter. I love Facebook. I love Instagram. I (sort of) love Vine. Google+ is fun. Heck, I even have a Pinterest account. I love the social aspect of social media. For me, the ability to connect with other human beings is the best part. Marketo also loves social media, but not necessarily for the same reasons I do.
'Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”. Of course, there are many reasons to consider implementing a marketing automation solution – it all depends on your company, your unique challenges, and your goals for the future.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
'Author: Kimi Fowler Marketing automation can bring you and your team great power, and as Spider Man’s Uncle Ben once said, “With great power comes great responsibility.” I’m pretty sure he ripped that off from Voltaire, but whatever, stay with me here. Once you’ve got your marketing automation implemented, you need to use your new powers with respect and caution.
'Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Most people think that the selfie was invented just a short time ago when Instagram rose to popularity, but it has actually had a long and fruitful past. Think Van Gogh’s self-portraits, the first self-taken Polaroids, and pixelated flip phone photos!
'Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. In today’s complex marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
'Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1. Marketing Automation 101 by Jon Miller, Marketo. #1 in Marketing Automation, #2 in the Overall Contest.
'Author: Phillip Chen I used to think I would never join Snapchat. Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. But my friends had been telling me to join for months, and three weeks ago, I finally did. So I wondered: why, after months, did I finally adopt the app?
'Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. So what is true customer obsession, and how can organizations embrace it?
'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my ma
'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing. This past Dreamforce, we met with marketing thought leaders from across the country and asked them to fill in the blank for the age-old question: “You know you’re a marketer when…”.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
'Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! , social marketing can help you build and maintain lasting, personalized relationships with your customers.
'Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for. Marketing advances quickly. It’s crucial for marketers to keep up-to-speed with the latest concepts, technologies and best practice, and a great way to do this is to attend marketing events.
'Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Most people think that the selfie was invented just a short time ago when Instagram rose to popularity, but it has actually had a long and fruitful past. Think Van Gogh’s self-portraits, the first self-taken Polaroids, and pixelated flip phone photos!
'Author: Ray Carroll Promoting employees from within is a smart practice — especially when it comes to your sales team. At Marketo, our data shows that internal hires to our sales team often ramp faster than outside hires. It makes sense: these hires are already immersed in our culture, understand the benefits of marketing automation , and have a good sense of how to succeed at the next level.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
'Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! , social marketing can help you build and maintain lasting, personalized relationships with your customers.
'Author: Phillip Chen I used to think I would never join Snapchat. Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. But my friends had been telling me to join for months, and three weeks ago, I finally did. So I wondered: why, after months, did I finally adopt the app?
'Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. So what is true customer obsession, and how can organizations embrace it?
'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my ma
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing. This past Dreamforce, we met with marketing thought leaders from across the country and asked them to fill in the blank for the age-old question: “You know you’re a marketer when…”.
'One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers. They are looking for the latest and greatest technology. They are looking for brands that will develop their skills and help them reach their potential as business professionals.
'We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. In this interview, we asked: What is the most extreme future you can envision for the future of customer experience?
'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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