Adobe Experience Cloud Blog
MAY 31, 2013
'Author: Dayna Rothman What makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service.
Marketing Insider Group
MAY 7, 2013
'Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand.
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Duct Tape Marketing
MAY 20, 2013
'I remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one. photo credit: geoftheref via photopin cc. Then one day I decided that writing articles would be a good way to build my business, so I just started writing and a funny thing happened. The practiced of writing daily turned me into a writer.
Adobe Experience Cloud Blog
MAY 30, 2013
'Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads. The Content Challenge. Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business whe
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
MAY 29, 2013
'Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Jay will be discussing his new book ( available now for pre-order ), hot topics in the news, and there will even be a fun segment or two around marketing. Register for the Hangout here. Google is having one hell of a time proving the value of the “social layer” that ties all of Google’s platforms together, but those of us who have been listening are way ahead of the game.
Adobe Experience Cloud Blog
MAY 14, 2013
'Author: Stephen Frapart Finals are over. Graduation is right around the corner. Families and friends celebrate your awesome achievements. Woot woot! Life is good! Then reality sets in. You’re a Journalism or English major. You need a job. A Mixed Job Market. Traditional broadcast and print journalism aren’t hiring with the same velocity as they once did.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MAY 2, 2013
'by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology.
Adobe Experience Cloud Blog
MAY 1, 2013
'by Jason Miller Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problematic if you have content on Facebook that you don’t want the world to see. Our previous post detailed what Graph Search is and what it means for your business.
Adobe Experience Cloud Blog
MAY 7, 2013
'by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar. She posts on their blog and regularly rants @annetown. I’m Anne, and I’m a marketingaholic. Room chants back: Hi Anne. Now that I got that confession out of the way, let’s admit it: Lead nurturing is not easy.
Adobe Experience Cloud Blog
MAY 9, 2013
'by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Follow Jeff on Twitter at @fearlesscomp. Word of mouth is generally considered to be the most powerful form of marketing available.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
MAY 6, 2013
'by Rajiv Kapoor Here’s a problem almost every marketer has faced. Let’s say you take a look at your conversions for the quarter and the results are not good. Conversions to marketing qualified leads are 10% below where they were last quarter. How do you know what the issue is? One cause of the problem could be that you did not have enough marketing activities.
Adobe Experience Cloud Blog
MAY 15, 2013
'Author: Rajiv Kapoor Change of focus. Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Now, let’s say you are the client. You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics.
Adobe Experience Cloud Blog
MAY 24, 2013
'Author: Joe Sawyer In the world of marketing, healthcare has always been a bit like Luxembourg. Everyone knows that it exists and, occasionally, significant things take place there (a bank transaction, a diplomatic summit). But it’s far from a global power, never mind a hotbed of innovation. Why is marketing often somnolent in a giant industry that accounts for nearly 20% of our GDP?
Adobe Experience Cloud Blog
MAY 17, 2013
'Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. You can read about it and see some pictures here. This milestone certainly marks an exciting moment in time for the company, but it also highlights exciting times for marketers everywhere. Large-scale trends, such as increasingly self-directed consumers and broad and instant availability of information online, are changing the role and responsibilities of the market
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Adobe Experience Cloud Blog
MAY 26, 2013
'Author: Lisa Handley CeBIT has changed! What originated as predominately an IT event has evolved into a true business event with 500+ business technology exhibitors, 30,000+ visitors from 40 countries and theatrette/breakout sessions for business leaders, IT professionals — and marketers! Today, CeBIT is a three-day crash course in everything you need to understand about the new wave of digital transformation.
Marketing Insider Group
MAY 14, 2013
'Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology. The opportunity lies in defining how Big Data can help you better reach your customers with your messages in a way that gets them to act.
Marketing Insider Group
MAY 2, 2013
'“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.
Marketing Insider Group
MAY 9, 2013
'In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. In this article I’ll offer my own definition as well as plenty of links to other resources you can check out for more ideas on how to help your organization transform into a social business.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
MAY 21, 2013
'Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? And that number is projected to rise to 50 Billion connected devices by 2020. This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications. And it describes the world we live in now where our devices are connected to our homes, our cars, the products we buy and the things we do.
Marketing Insider Group
MAY 29, 2013
'This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. Labeled “Blaze” this event is one of the largest global B2B Marketing event, bringing in more than 800 B2B Marketing professionals from 300+ companies and dozens of countries around the world. B2B marketing is changing at “blazing” speed due to the forces that shape our world today: the maturity of the digital landscape, social media connectivity, content mark
Duct Tape Marketing
MAY 2, 2013
'photo credit: guilhembertholet via photopin cc. Lots of people talk about business models these days, but what does it really mean? When it comes to starting or planning for business success your model is essentially your decision about how you intend to add value – which is another way of saying – how you intend to make money. Business is a pretty simple thing really, but I think people planning to start one or even those engaged in running one can over think it.
Duct Tape Marketing
MAY 23, 2013
'Thursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy! Feeling a bit lost with your Facebook Page insights? Good. Facebook Insights terminology ( https://www.facebook.com/help/336143376466063/ ) was not built for humans, and now that we know you are not a killer robot from Mars, we’ll help you measure your Facebook Page’s performance without drowning in all that robotic Martian muck.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
MAY 24, 2013
'It’s entirely possible that the title of this post is completely off. I mean, what I’ve really compiled is a list of the books on writing that I love the best. photo credit: PhillipWest via photopin cc. But isn’t that the thing about great writing – it allows us, compels us perhaps, to see the world through the eyes of a great sentence and not necessarily through any sort of actual truths.
Duct Tape Marketing
MAY 21, 2013
'People seem fascinated with routines – how other people get things done and the like. While you do need to develop your own way of getting it all done, it can be inspiring and reassuring to hear how others are doing it. (Yesterday I wrote – 7 Things I Did Not Know About Writing Before I Started ). How I decide what to write about. photo credit: Sven Van Echelpoel via photopin cc.
Duct Tape Marketing
MAY 7, 2013
'Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. photo credit: Fulvio’s photos via photopin cc The notion mostly implies that you determine the makeup of a market that your business seems suited to attract. The thing that’s always bothered me about this simple approach is that it sort of has a lowest common denominator element to it – who can we attract?
Duct Tape Marketing
MAY 14, 2013
'I’ve said repeatedly that building a vibrant community is the most important objective of any business these days. photo credit: Mourner via photopin cc. While this may sound like some social media laced feel good sentiment it’s actually quite practical. Making your business customers, prospects, suppliers and partners feel like important members of a bigger community simply makes long-term business sense and is the key to long-term growth in ways that you not have even considered.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
MAY 29, 2013
'You do good work and people want to refer you. That’s the truth, but, hey, we’re all busy and sometimes we need a nudge, a reminder or even a tangible way to easily make referrals that make sense. photo credit: Hubert Burda Media via photopin cc. I’ve been pushing anyone that would listen to create boatloads of high quality, educational content. So, here’s your reward for taking me up on that.
Duct Tape Marketing
MAY 9, 2013
'Thursday is guest post day here at Duct Tape Marketing and today’s guest is Steve Aedy – Enjoy! Great writers know a thing or two about how great writing is done. After all, that’s their job. For you, the business owner or marketer who needs to do some writing, it’s helpful to know what counts for your particular needs. I Think, Therefore I Have a Headache.
Duct Tape Marketing
MAY 8, 2013
'John Jantsch talks about podcasting. Podcasting is making a comeback thanks to a growing consumer demand for content. If you’re not listening to podcasts, or better yet, producing your own audio content, you better reconsider. photo credit: Bill Selak via photopin cc. I’ve been publishing the Duct Tape Marketing Podcast since 2005. I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts.
Duct Tape Marketing
MAY 10, 2013
'What if you could spend 3 entire days working on your business with only seven other business owners under my guidance. Oh, and what if it was free. I am conducting and filming a live 3 day workshop in San Francisco June 26-28 and eight lucky business owners get to join me for free as my in-studio business case studies. (Well, you do have to pay your travel, but the workshop is free).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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