September, 2017

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How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot Marketing

Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

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Facebook’s Algorithm: 3 Must-Know Changes

Adobe Experience Cloud Blog

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger.

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Top 8 Mistakes People Make with Marketing Automation

Marketing Insider Group

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.

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Second Time’s a Charm: The Story Behind the New Guide to Influencer Marketing | Traackr

Traackr

Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Secrets to Finishing What You Start

Duct Tape Marketing

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jon Acuff. Podcast Transcript. Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line.

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15 Ways Marketers Can Optimize For Visual Search

Rock Content

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice. Even though computer vision technology is improving, David Erickson, vice president of online marketing at Karwoski & Courage Public Relations, said it’s still important to practice traditional image search optimization techniques.

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ABM Success: Plan, Execute, Evaluate, Breathe, Repeat

Adobe Experience Cloud Blog

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the needs and pain points of their most strategic accounts, and they speak specifically to those accounts in a tailored way.

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How to Attract B2B Buyers with Killer Content

Marketing Insider Group

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […].

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7 Lessons from the First Ever Influencer Marketing Tell All

Traackr

In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.

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5 Ways To Increase Facebook Ad Reach using Custom Audiences

Duct Tape Marketing

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing. With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Facebook’s Advertising platform provides tons of Ad targeting options that enable you to precisely define your target audience and reach them, no matter where they’re located, what they d

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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ion interactive Joins the ScribbleLive Content Experience Platform

Rock Content

The customer buying journey is no longer a straightforward and linear experience. With buyers entering complex webs of micro moments and touch points throughout their journey, companies struggle to deliver effective, relevant content aligned with customer expectations. To help brands win with content at every stage of the buying journey, I’m thrilled to announce that ScribbleLive has acquired ion interactive, the leading enterprise SaaS interactive content platform.

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Top 5 Social Media Trends You Are Likely To Witness In 2018

Zumvu

With more and more brands trying to connect with audiences the business competition is also increasing in the social channels. Therefore, it’s vital for social media users to quickly figure the best engagement methods for the upcoming year.

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Enhance Your Customer Journey in 4 Steps

Adobe Experience Cloud Blog

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout the customer journey is also an important part of communicating clearly.

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4 Brands Still Successfully Marketing on Twitter

Marketing Insider Group

Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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17 Speakers That Will Help You Understand Influencer Marketing at #Inbound17 | Traackr

Traackr

Meet the #Inbound17 speakers who are leading online conversations about influencer marketing and generating meaningful engagement with their audience.

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6 Tips for Converting One-Time Customers into Recurring Ones

Duct Tape Marketing

6 Tips for Converting One-Time Customers into Recurring Ones written by Guest Post read more at Duct Tape Marketing. “The purpose of a business is to create a customer.”. Peter Drucker, Austrian-American management consultant, educator, and author. We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most firms seek but very few achieve.

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5 Steps to Create an Effective Editorial Calendar for 2018

Rock Content

It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode. One way to turn your strategy and editorial planning into implementation is through the effective use of an editorial calendar.

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Why Instagram Makes For The Perfect Digital Marketing Tool

Zumvu

If you are looking for a solid digital marketing strategy, here is why you should be concentrating on Instagram.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Why Social Customer Service Matters, and How to Do It Right

Adobe Experience Cloud Blog

Have you ever posted a complaint about a brand on a social media channel ? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand. With social quickly becoming the most preferred channel for customer service, we asked bestselling author Marsha Collier to sit down with us to explore how brands can adapt to shifting customer expectations.

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Machine Learning and AI Marketing Trends to Watch for 2018

Marketing Insider Group

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].

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Who Exactly Are Your Influencers Influencing? | Traackr

Traackr

Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.

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5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns

Duct Tape Marketing

5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns written by Guest Post read more at Duct Tape Marketing. What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How to Know When to Ignore a Best Practice in Content Marketing Strategy

Rock Content

Oh, those best practices. I get asked about them often. What’s the best practice when it comes to , <insert topical area> Christoph? I’m a big fan of best practices and even a bigger fan of ignoring them when it counts. Let’s look at some of the areas that have some of the most commonly debated best practices in content marketing.

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5 Misconceptions that are Restricting Your Content Marketing

Zumvu

Content marketing tactics and workarounds that used to rule the world for you, may now have lost their mojo. The recipe of success for modern digital marketers is to keep evolving with this highly dynamic industry and trends.

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11 Automated Emails You Should Be Sending with Your Engagement Platform

Adobe Experience Cloud Blog

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones.

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7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017

Marketing Insider Group

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […]. The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The 19 Influencers You Need To Know Before Attending #CMWorld | Traackr

Traackr

Before you attend the first-ever influencer marketing track at CMworld, get to know the 19 speakers who are leading these online conversations.

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Tackling the Sales Aspect of Being an Entrepreneur

Duct Tape Marketing

Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jim Brown. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from $1M in funding to $0.

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NO OVERKILL: How creatives and content marketers need processes and systems

Rock Content

We can just write and produce stories. “Give me some space to be creative here.”. And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on many fronts. “A few years ago when I got my first job, I was overwhelmed by not knowing where we were at over the course of a project.

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5 SEO Tools to Analyze Your Website Traffic like Google Analytics

Zumvu

Today, when search engine rankings have become utmost important for businesses, they also need to have a better clarity about the performance of their websites, satisfaction of their customers, and digital marketing presence of their competitors.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.