November, 2013

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Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Adobe Experience Cloud Blog

'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare.

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How Much Does A Lead Cost? [Infographic]

Marketing Insider Group

'The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65. Here in the technology industry were closer to the middle at $43 per lead just below HR leads of $45. Madison Logic used their own database to compile the average cost per lead across several verticals, and the impact that lead filters can have on price.

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All You Really Need to Know About Marketing

Duct Tape Marketing

'All You Really Need to Know About Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Amir Kuckovic via photopin cc. Marketing just isn’t that complicated. Oh, sure, there’s all the figuring new stuff out every new day, but really, when it comes down to it, there are only a handful of things that actually matter.

PR
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The Art of Swag (or “Schwag”)

Adobe Experience Cloud Blog

'Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. But as I floated around the expo hall, snapping pictures and surrendering my badge to be scanned, I had to wonder: what makes a piece of swag truly great? And is it pronounced “swag” or “schwag”? Why Swag?

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level

Adobe Experience Cloud Blog

'Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. It’s understandable — there’s a lot of noise out there. But if you’re searching for the right things, you can make monitoring social media channels truly valuable. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter.

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

'Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring: 1.

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The Marketer’s Alter-Ego: The Project Manager

Adobe Experience Cloud Blog

'Author: Raymond Coppinger Behind every great marketer there is a…what? How would you answer that question? My answer isn’t the most glamorous, but it rings true: Behind every great marketer is a talented project manager. Some of the skills any effective marketer needs are obvious, like the ability to understand and make good decisions based on marketing analytics.

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You Know You Work in PR When…

Adobe Experience Cloud Blog

'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” 4. You’re an expert at “crisis management,” and feel like you are constantly saving the day. 5.

PR
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Forget the Flowchart! Lead Nurturing’s New Paradigm in 4 Simple Steps

Adobe Experience Cloud Blog

'Author: Rajiv Kapoor Having worked with 80+ companies on their marketing automation, we’ve seen this scenario repeated over and over: A marketing automation client wants to automate their lead nurturing program , so they create a flowchart. Flowchart nurture programs use “if this, then that” logic – basically, it charts how a lead could potentially move through your sales funnel.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid

Adobe Experience Cloud Blog

'Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer.

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How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman It’s that time of year again, when marketers come from around the world to spend four days speaking in buzzwords, swapping business cards, and risking everything in the pursuit of free stuff. Dreamforce is right around the corner – next week, in fact! Are you ready? But let’s face it: San Francisco is expensive! Anyone who has lived here or visited knows what I am talking about.

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The Bluebird is Flying High – How About Your Twitter Lead Gen?

Adobe Experience Cloud Blog

'Author: Heidi Bullock It’s official – the bird is the word! #itsgoodtobeJackDorsey. Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. Did you know there are 500 million tweets sent every day?! As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

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Want to Create Innovative Content? Do These 3 Things

Adobe Experience Cloud Blog

'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” So What Do Those Terms Mean?

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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To “Localise” or Not to Localize: It Shouldn’t Even Be a Question

Adobe Experience Cloud Blog

'Author: Veronica Holmes I’ve heard it time and time again from busy marketing teams faced with the localization dilemma for international markets. “We don’t have time to build 20 versions of the same email to send to customers in different countries.” Or, from US companies, “Why should we bother localizing for our UK or Australian customers?

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Get Recommended: The Power of Word of Mouth

Adobe Experience Cloud Blog

'Author: Paul Rand Today’s post is from Paul M. Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to

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17 Signs You Eat, Sleep, and Breathe Social Media Marketing

Adobe Experience Cloud Blog

'Author: Carra Manahan 1. You get excited when you cross a certain threshold of likes on your Facebook page. 2. You give yourself a high five when people personally tell you how great one of your social posts was. 3.Coworkers often introduce you to new hires by saying “she (or he) tweets for us.” 4.Yet you know you do way more than just that. 5.You’re not surprised when Facebook announces that they’ve changed their algorithm once again. 6.

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Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways

Adobe Experience Cloud Blog

'Author: Dennis Bronnikov Recently, Google and Nestle blew away the tech scene by announcing the Android KitKat, the name of Android’s next operating system. This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. What marketing tips could we glean from the Google and Nestle partnership?

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Nobody Wants to Get [Email] Blasted: The Story Behind the Song

Adobe Experience Cloud Blog

'Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. The title caught my attention, if only because it was aligned with my personal views about marketing. Much of my experience as a marketer has been in marketing myself as a singer/songwriter, and it was only after years of trying to “sell” myself that I realized the harsh reality: most people don’t want to be “sold” to.

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The Power of Human Content: Virgin America’s New Safety Video

Adobe Experience Cloud Blog

'Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight. Most of us “veteran travelers” have them memorized. In fact, I’m waiting for the day a flight attendant calls on me to give the pre-take off presentation. I’m pretty confident I could recite them word for word. ( Please be sure to secure your own oxygen mask before assisting others.).

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10 Insider Tips for Your Dreamforce 2013 Experience

Adobe Experience Cloud Blog

'Author: Maggie Jones Between choosing breakout sessions and keynotes, scheduling networking events and meetings, registering for parties, and navigating the delightful chaos that is urban San Francisco, making the most of Dreamforce can feel like planning a wedding – or an expedition to outer space. Here are our 10 insider tips on key sessions, can’t-miss parties, and local gems: 1.

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I Spy The Marketing Nation: Dreamforce Edition [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman We can’t believe that Dreamforce is right around the corner! At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned. Dreamforce is always a whirlwind of action and excitement, so to get you even more pumped up we have created a fun infographic called “I Spy the Marketing Nation Dreamforce Edition” P

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The Sights of Dreamforce 2013

Adobe Experience Cloud Blog

'Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Bigger and better than ever, this year delivered unforgettable experiences from the release of Salesforce’s new customer platform, Salesforce1, to Green Day punking out AT&T Park, to a few surprise special guests during the keynotes. Whether you attended or wished you had attended, take a moment to indulge in a few of the spectacular sights of Dreamforce!

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Marketing with What Makes You Happy: Content with Johnny Cupcakes

Adobe Experience Cloud Blog

'Author: Rick Siegfried Do more of what makes you happy. This is the mantra of entrepreneurial genius, Johnny Earle (more commonly known as Johnny Cupcakes), and it’s what drives his unique brand of t-shirts. To give you some context, Johnny owns and operates a food themed clothing line known as Johnny Cupcakes. Now you’re probably thinking that a food themed clothing brand is a tad odd, but that’s the humble secret to Johnny’s success.

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Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Adobe Experience Cloud Blog

'Author: Maggie Jones San Francisco may be overcast and gray, but the city’s Financial District has been taken over by perfect blue skies and pillow-y white clouds. Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks.

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Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

'Author: Dayna Rothman We are on our last day here at Dreamforce and what a whirlwind it has been! From the amazing and inspiring keynotes given by Marissa Meyer and Sheryl Sandberg, to the hustle and bustle of the busy expo hall, it’s been a blast. Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Who Is Responsible For Demand Generation? Marketing or Sales

Marketing Insider Group

'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from my former colleague and demand generation partner Rob Krekstein.

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Content Is The Top Priority For The Social Business

Marketing Insider Group

'It’s no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. But I’ve been meaning to cover an amazing Slideshare deck from the good folks at Altimeter. They recently updated their “State of Social Business Maturity” report for 2013.

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It’s Time To Act Like A Publisher [Slides]

Marketing Insider Group

'I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. When are we gonna start creating content our audiences actually want? I realize that some marketing leaders are claiming to consider content marketing over advertising. but we have a long way to go before we start seeing more branded content that is actually helpfu