Neil Patel
NOVEMBER 26, 2020
Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.
Hubspot Marketing
NOVEMBER 30, 2020
Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, mo
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Content Marketing Institute
NOVEMBER 30, 2020
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.
Hootsuite
NOVEMBER 26, 2020
You’re busy. Managing your brand’s multiple social networks can be challenging. We get it. So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. In fact, a sophisticated social media strategy doesn’t have to take a bunch of extra time.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Marketing Insider Group
NOVEMBER 24, 2020
Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Quick Takeaways. Content marketers should embrace data to improve the performance of content.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
NOVEMBER 30, 2020
Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.
Hubspot Marketing
NOVEMBER 30, 2020
A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be.
Content Marketing Institute
NOVEMBER 23, 2020
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well. Continue reading → The post How to Do Inclusive Content That Helps Your Audience and Business appeared first on Content Marketing Institute.
Hootsuite
NOVEMBER 24, 2020
If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. No, we’re not talking about trying to bump up your vanity metrics by annoying people with weird bot comments. We’re talking about tools that handle admin tasks like posting, monitoring and reporting, so that you can keep your social presence on-brand, up-to-date,
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Marketing Insider Group
NOVEMBER 18, 2020
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first.
Sprout Social
NOVEMBER 25, 2020
In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that.
Neil Patel
NOVEMBER 29, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would it be like for your business to never miss another call? Nothing scares away new business like hard-to-reach customer service or disorganized sales calls. Adopt the best call center software and you will outfit your teams with the tools they need to communicate effectively.
Hubspot Marketing
NOVEMBER 26, 2020
Online advertising is booming. But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
NOVEMBER 9, 2020
Can content marketing help or even drive your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how. Continue reading → The post Make Content Integral to Your Lead Generation appeared first on Content Marketing Institute.
Hootsuite
NOVEMBER 23, 2020
Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is curated content?
Marketing Insider Group
NOVEMBER 23, 2020
There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content. You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused.
Sprout Social
NOVEMBER 12, 2020
When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. This is why adding subtitles to videos is such an important step when publishing your content on YouTube.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Neil Patel
NOVEMBER 30, 2020
Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short of their desired goal.
Hubspot Marketing
NOVEMBER 19, 2020
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.
Content Marketing Institute
NOVEMBER 4, 2020
You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content. Continue reading → The post 5 Underused Ways to Get Better Content Ideas appeared first on Content Marketing Institute.
Hootsuite
NOVEMBER 9, 2020
Considering TikTok marketing for your business or organization? You’re not alone. We polled more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it. The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
NOVEMBER 17, 2020
Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Nor can you do so without the ability to execute on it consistently.
Search Engine Journal
NOVEMBER 30, 2020
Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to. The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared first on Search Engine Journal.
Neil Patel
NOVEMBER 25, 2020
Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.
Hubspot Marketing
NOVEMBER 17, 2020
Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. ( DemandMetric ). Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. ( HubSpot ).
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
NOVEMBER 3, 2020
How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.
Hootsuite
NOVEMBER 3, 2020
This blog post may be titled “What is social commerce?,” but maybe it should actually be called “Do you want to make some money?”. Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years. If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji.
Marketing Insider Group
NOVEMBER 11, 2020
Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021.
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