Adobe Experience Cloud Blog
SEPTEMBER 15, 2011
by Phil Fernandez. Being based in Silicon Valley – which has continued to burnish its reputation as a hotbed of US entrepreneurial growth and excitement – I frequently get asked how one builds a successful start-up. This question is even more urgent on a macroeconomic level as the US struggles to re-energize its job creating capacity, which has all but sputtered out in the past year.
Marketing Insider Group
SEPTEMBER 27, 2011
These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.
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Duct Tape Marketing
SEPTEMBER 22, 2011
Facebook Promises to Revolutionize Social Networking Today This content from: Duct Tape Marketing. Rumor has it that Facebook will announce a radical change to its platform today and according to Mashable’s Ben Parr , who has seen the changes – “developers will be elated, users will be shellshocked and the competition will look ancient” “These changes will make Facebook a place where nearly everything in your life is enhanced by your social graph.
Adobe Experience Cloud Blog
SEPTEMBER 8, 2011
by Maria Pergolino Infographic Art: The Types & Trends Marketers Must Know. There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way. This can be done with the use of various charts, lists, graphs, symbols, numbers, and blurbs as well as a whole slew of other ways.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Adobe Experience Cloud Blog
SEPTEMBER 12, 2011
by Maria Pergolino LinkedIn’s Newest Feature: InMaps. This Beta test from LinkedIn Labs has serious potential for B2B marketers. LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network. A recent creation called InMaps offers a visual representation of what your LinkedIn network looks like.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2011
by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts. Embed this content marketing infographic on your web site: Attention B2B Marketers: Embrace the Mobile Web! [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2011
by Jon Miller Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2011
by Rick Siegfried I finally did it. I lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. With a record 45,000 registered to attend, the experience of Dreamforce can’t quite be put into words. However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert.
Adobe Experience Cloud Blog
SEPTEMBER 27, 2011
by Maria Pergolino Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing. Take a look below to learn which marketing automation topics are becoming front of mind.
Adobe Experience Cloud Blog
SEPTEMBER 22, 2011
by Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company. It’s also a good way to find out if the interview candidate really knows their business and their territory. The quota should be related to the on-target-earnings (OTE) of the salesperson.
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Marketing Insider Group
SEPTEMBER 29, 2011
Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Does your weekly status meeting start with a dashboard view of progress toward your annual goal or a list of action items? If you answered “yes” to the latter option in each question, then you might be engaging in what I call “check-the-box” marketing… You see
Adobe Experience Cloud Blog
SEPTEMBER 28, 2011
by Phil Fernandez. During the past year, I have written frequently on this blog about the increasingly urgent global imperative for businesses to grow. Corporate executives have cut about as far as they can in overhead and expenses. At the same time they have drastically improved productivity. The one thing left to do now is to drive growth. And that means reeling in more revenues – more efficiently and profitably.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2011
by Shonal Narayan A savvy marketer knows that they can find inspiration anywhere and that they can learn from anyone. With this ideal in mind, here are a look at quotes from five well known authors and the reasons they can inspire your B2B marketing mix. “It is a mistake to think you can solve any major problems with just potatoes.”. - Douglas Adams.
Marketing Insider Group
SEPTEMBER 22, 2011
The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. And it is being answered by thought leaders like Ardath Albee , Ann Handley and CC Chapman , by the emergence of experts like the folks at The Content Marketing Institute , and in blogs like Junta42 by Joe Pulizzi.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
SEPTEMBER 20, 2011
…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if I could bring my sales manager in for a meeting with my main contact’s boss…crickets.
Marketing Insider Group
SEPTEMBER 15, 2011
As an up-and-about professional, there’s likely little need to convince you that mobile is where the current wave of consumer product and behavior innovation is all headed. This should be cause for concern for sales and marketing professionals seeking to assimilate these innovations into their practice; if the past few years on the web have taught us anything, it’s that enterprise and business applications tend to lag, sometimes by several years, after consumer-centered innovations within the sa
Adobe Experience Cloud Blog
SEPTEMBER 14, 2011
by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. Gaffney starts off by explaining how it’s not just about sales and marketing alignment anymore; being a Revenue Marketer also involves process, vision and collaboration.
Marketing Insider Group
SEPTEMBER 13, 2011
Last week, Twitter announced it had reached One hundred million voices or active users. But what do these numbers really mean? The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#. So here I will provide a snapshot of Twitter “by the numbers&# and explain how and why I use it.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
SEPTEMBER 1, 2011
I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Recently we ran a guest post from Kenny Madden on how the line between Marketing and Sales is starting to blur and we are looking at a new partnership he called “SMarketing.&#.
Adobe Experience Cloud Blog
SEPTEMBER 16, 2011
by Carol Fox We recently reviewed Conversations that Win the Complex Sale , a book aimed at helping sales people rethink their messaging, as part of our B2B Sales and Marketing Book Club. The book stresses that differentiation is crucial in today’s market, and the best way a brand can differentiate itself is through customer engagement. How to engage customers more effectively?
Adobe Experience Cloud Blog
SEPTEMBER 28, 2011
by Shonal Narayan. Superficiality will get you nowhere these days. Pretending to be something you’re not isn’t good for anyone. It’s also not good for brands or the consumers that put their trust in them. Marketing is about making promises and it can be quite tempting to oversell a product. But writers can create content that makes them look like marketing geniuses if they take a little time to emulate George Bernard Shaw.
Adobe Experience Cloud Blog
SEPTEMBER 7, 2011
by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
SEPTEMBER 23, 2011
What the Heck Is Facebook Thinking? This content from: Duct Tape Marketing. That’s the question that Farmville and Mafia Wars players all over the world are asking today. Why are they changing my Facebook, don’t they care about their customers. Well, here’s the problem, while Facebook needs users, users aren’t their customers.
Duct Tape Marketing
SEPTEMBER 12, 2011
The 4Ps of a Fully Alive Business This content from: Duct Tape Marketing. Back in the early 1960’s the American Marketing Association coined the term the “Four ‘P’s&# as a way to describe the essential elements of the marketing mix. Since that time every first year marketing student has been taught to think in terms of product, price, place and promotion as they analyze case studies of companies real and imagined.
Duct Tape Marketing
SEPTEMBER 9, 2011
Your Playing Small Doesn’t Serve Anyone This content from: Duct Tape Marketing. The single behavior that prevents business owners, or really anyone for that matter, from realizing the incredible potential that lies in their business is playing small. Small is easy, small doesn’t attract attention, small is comfortable, small doesn’t offend, small doesn’t raise eyebrows, small keeps that little voice in your head quiet, small doesn’t hurt as much when you fall – and small keeps you right where yo
Duct Tape Marketing
SEPTEMBER 19, 2011
Facebook Should Stop Worrying So Much About Google Plus This content from: Duct Tape Marketing. Facebook made a couple moves last week that were immediately categorized as in reaction to Google+ features. They include easier group management and the ability to make personal profile posts public and let people subscribe to your publicly shared posts are clearly a nod to Google+ functionality, but here’s the deal – it’s not what Facebook is about and trying to copy Google+ is probably more of a th
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Duct Tape Marketing
SEPTEMBER 30, 2011
7 Reasons Why Your Business Is Stuck This content from: Duct Tape Marketing. Ever feel like you’re in a rut. Or worse, that you keep pushing that boulder up the hill, all Sisyphus like, only to watch it roll back down, feeling that you are destined to repeat this throughout eternity. David Ensor via Flickr Okay, citing Greek and Roman mythology may be a bit dramatic, but I see it every day and work with small business owner every day that tell me they desperately want to take their business to t
Duct Tape Marketing
SEPTEMBER 5, 2011
My Secret For Getting More Done Every Day This content from: Duct Tape Marketing This post originally ran on American Express OPENForum and it seemed like a good Labor Day post. Small business ownership is hard work. Physically demanding, stressful, mind numbing work—and that’s on the good days. But, I wouldn’t trade it for the world. One of benefits of owning a small business is that you are totally free—free to work any 80 hours a week you choose.
Duct Tape Marketing
SEPTEMBER 2, 2011
Using Gmail as a Simple CRM Tool This content from: Duct Tape Marketing CRM systems are great and powerful marketing workhorses capable of funneling leads into campaigns, automating nurturing routines, tracking conversion metrics and interfacing with ordering and accounting systems to create a complete sales machine, but sometimes you just need to keep track of who you contacted and when.
Duct Tape Marketing
SEPTEMBER 26, 2011
5 Things Your Business Should Never Pay For This content from: Duct Tape Marketing. This post originally appeared on American Express OPENForum. There is a never-ending list of things businesses must purchase in order to grow. It’s just a fact, and that fact is exploited by plenty of folks that want to sell you things that may or may not actually propel you towards growth.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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