Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.

Content Marketing

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? So, I packed up my bags and went for it. I am happy to say that leaving my home in Beantown and venturing out to the unknown West coast has been the best decision I’ve made for both my personal life and professional career.

Thought Leadership

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising.

Market Research

Duct Tape Marketing

OCTOBER 26, 2015

The Future of Leadership in 2016 written by Guest Post read more at Duct Tape Marketing. Everyone wants to be a leader, but not everyone acknowledges the big difference between managing and leading. And for small business owners looking to grow their business, making the transition from running it to leading it, can be all the difference. The first step is knowing what exactly leadership requires – now and in the future.

Copywriting

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Traackr

OCTOBER 27, 2015

Preparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. But how does influencer marketing play into your event strategy? Trade shows, conferences and summits can be a huge opportunity to take your influencer marketing strategy to the next level.

Influencer Marketing

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Author: Kimbe MacMaster B2B marketers, listen up. You’re focused on generating leads. It’s your M.O. It’s what you live and breathe. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Every marketer has favorite strategies and top tips, as well as stories about huge wins and equally epic fails. L eads are the lifeblood of your business. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time.

Whitepaper

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Author: Andrew Field We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. It is a challenge. Small, nimble teams? Scrums? You name it, we have researched or tried it. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

Whitepaper

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Adobe Experience Cloud Blog

OCTOBER 29, 2015

Author: Katie Pope The two most dreaded words in the English language: public speaking. Some of us love it while some more of us hate it. But, speaking in front of your colleagues and peers is a great way to not only develop new skills but also advance your professional career. And, speaking in front of a greater audience, say at a conference, is a perfect way to not only share your expertise and story with others in your industry but it also serves as an opportunity to build your personal brand

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 27, 2015

Author: Chris Gillespie Marketing automation software is a huge blessing for sales teams, but unfortunately, it’s usually a tool that few salespeople leverage. So, often sales reps are too busy to learn about what the marketing team is up to and continue prospecting by sending one-off emails and guessing at which companies and people are the right ones.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 26, 2015

Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. But when they go to their executive team to tell them about all the success they have been having, they get a resounding, “So what?” Any marketer that cannot show the economic value of their activities will fail to earn the attention of their executives.

Social Media Marketing

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day. Since then, this particular research has been referenced countless times in different pieces of online content: While content creation is easier when you simply repost already existing information, if you do this, it has a negative effect on your campaigns.

Thought Leadership

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Adobe Experience Cloud Blog

OCTOBER 22, 2015

Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. -Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Moneyball tells the story of how a new kind of data analysis turned baseball scouting and recruiting upside down, transforming the game overnight.

Transform

Adobe Experience Cloud Blog

OCTOBER 20, 2015

Author: Lizzy Funk From National Ice Cream Day to Thanksgiving to New Year’s—each and every holiday is an opportunity for consumer marketers to create campaigns that generate amazing results. And, as some of the biggest holidays of the year are approaching quickly—now is the time to get your campaigns ready. If you want to capture your consumer’s attention, it’s vital that your marketing incorporates fun, relevant, and personal messages and offers.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 19, 2015

Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do. You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all.

Telemarketing

Adobe Experience Cloud Blog

OCTOBER 16, 2015

Author: Renata Bell Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did? Well, you’ve come to the right place! I’m here to set the record straight. An A/B test is when you test a control group against another variable.

eBook

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. So, why, exactly, is customer service the ultimate marketing tool? Let’s explore just that. As technology evolves, the bar is being pushed higher for more intuitive user interactions and usability.

Customer

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Phillip Chen Are you ready to go big? At some point, a high-growth company will make the strategic decision to start marketing to the enterprise. This decision can’t, however, be made lightly as marketing to the enterprise can be a whole different animal from marketing to small-to-medium-size businesses (SMBs). At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 8, 2015

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. On that note, the best part of my job is probably that I have the opportunity to find new ways to increase click-through and conversions rates on our site.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. And I’ve learned something crucial in the process—many companies seem to face the same woes when it comes to implementing their marketing automation solution , particularly those who are attempting it on a global scale. Why is this a common theme?

eBook

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CRM

Adobe Experience Cloud Blog

OCTOBER 6, 2015

Author: Chris Gillespie An open apology to the engineering, support, and marketing teams: please excuse my cowbell. I know that it rings loudly and I know that cubicles and drop-tile ceilings aren’t enough protection against it. I promise you, however, that it’s important to our entire company, so let me explain why. When the cowbell is ringing, sales are being made , which means our company is able to continue growing and is able to pay everyone to be here as a part of this glorious effort.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 5, 2015

Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. From the sense of community they instill, to having the best possible rates and fees, to the personalized nature of each employee-customer interaction, it goes without saying that credit unions have mastered customer engagement in the financial services sector.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 1, 2015

Author: Jeanette Bordy Creating a good email is like baking a cake. If you add the right ingredients and the right amount of each ingredient, you will get the perfect outcome. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.

eBook

Marketing Insider Group

OCTOBER 22, 2015

Over the past few years we’ve seen a fundamental shift in the way we create, consume and share content. Every single day: 4.5 billion pieces of content are shared every day. 1.8 billion photos are uploaded and shared. 500 million tweets are posted. 700 million snapchats are sent. The sheer speed and scale of content creation and distribution has drastically changed from even a year or two ago.

Health

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

Communications

Marketing Insider Group

OCTOBER 26, 2015

Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play an important role in the success of your content marketing efforts.

Influencer Marketing

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

Social Media Marketing