Hubspot Marketing
JUNE 28, 2018
This article was written just for you. From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We've seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.
Adobe Experience Cloud Blog
JUNE 28, 2018
Graphic design has a rich and varied history. The word “graphic design” didn’t appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand. However, in the last 60 years graphic design has forged ahead, advancing rapidly since the addition of today’s digital art tools.
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Adams & Knight Marketing
JUNE 26, 2018
Adams & Knight, a digital marketing agency in Avon, Conn., was recently awarded three prestigious Telly Awards, which honor excellence in video and television across all screens. Chosen from over 12,000 entries from all 50 states and across five continents, the winning videos highlight two major Connecticut brands. On behalf of Hartford HealthCare, the agency won a Silver Award for Cinematography and a Bronze Award in the Hospital category for the TV commercial “ Care For Every Way You
Content Marketing Institute
JUNE 27, 2018
Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Marketing Insider Group
JUNE 26, 2018
Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.Neglecting it is way more risky than investing in it.What […].
Traackr
JUNE 21, 2018
How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
JUNE 22, 2018
By now, marketing automation is nothing short of mainstream in the digital are we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research , the marketing automation industry could be valued at $7.63 billion(!) by 2025, which means there’s no better time than now to adopt an automation solution in your own practices.
Adams & Knight Marketing
JUNE 18, 2018
Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. On behalf of its clients, Adams & Knight won more awards than any other agency in the state for a variety of TV, radio, digital marketing , out-of-home, video, photography and integrated marketing campaigns for regional brands to national innovators, including the New Englan
Content Marketing Institute
JUNE 26, 2018
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.).
Marketing Insider Group
JUNE 27, 2018
In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites. While the GDPR only affects citizens and residents of the EU, there’s a catch that American’s and […].
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Duct Tape Marketing
JUNE 27, 2018
A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kyle Gray. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing.
Hubspot Marketing
JUNE 27, 2018
This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.
Adobe Experience Cloud Blog
JUNE 18, 2018
While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. All of these things—a large number of followers, an engaged audience, and a boost in organic visibility —are lofty achievements in today’s tough social med
Traackr
JUNE 6, 2018
How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
JUNE 18, 2018
Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.
Marketing Insider Group
JUNE 21, 2018
As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. The ease of video accessibility in recent years is changing the […].
Duct Tape Marketing
JUNE 19, 2018
Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. There is a tremendous amount of interest in Google tools, especially for small business owners because these are important tools and they change a lot, making them difficult to stay on top of.
Hubspot Marketing
JUNE 26, 2018
There’s plenty of science to suggest flexible work schedules are critical for happier, more productive employees, and a more successful company overall. For instance, take a look at this graph from The Economist , which shows that working fewer hours correlates with higher levels of productivity in the form of increased GDP (gross domestic product).
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Adobe Experience Cloud Blog
JUNE 15, 2018
Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. Fortunately, it is easy to make your website more user-friendly.
illumin
JUNE 15, 2018
Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April. This council includes more than 70 senior brand marketing, agency and media executives from all over the Americas and being a part of it allows us to offer perspective on the issues that face the modern adverti
Content Marketing Institute
JUNE 14, 2018
Ever had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the bank. You can start from as little as $1 per day. How?
Marketing Insider Group
JUNE 19, 2018
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. It’s sustainable. When done well – […]. The post Marketing 101: What Is Content Marketing?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
JUNE 22, 2018
Voice Search: What Small Business Owner’s and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Voice Search. An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices.
Hubspot Marketing
JUNE 25, 2018
To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated. The problem was that all this planning and list making and calendar organization — well it wasn’t actually very organized.
Adobe Experience Cloud Blog
JUNE 20, 2018
Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. By appealing to specific leaders and stakeholders who can benefit from what your company has to offer, you can make marketing efforts simultaneously more tailored and more effective.
Traackr
JUNE 15, 2018
In honor of the release of Infinity War, some tips for assembling your very own band of super-duper influencers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
JUNE 5, 2018
For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a ta
Marketing Insider Group
JUNE 28, 2018
Let’s just say it upfront: creating content is time-consuming. Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case. Consistent, quality content takes time and effort to produce. Ok, […]. The post How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals appeared first on Marketing Insider Group.
Duct Tape Marketing
JUNE 12, 2018
Perfecting Your Lead Generation Efforts: A Guide for Service Professionals written by John Jantsch read more at Duct Tape Marketing. If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that!
Hubspot Marketing
JUNE 22, 2018
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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