Search Engine Roundtable
MAY 26, 2022
Google Search has started to roll out the first broad core update of the year, the May 2022 broad core update. It started on May 25, 2022 at about 11:30am ET and will now roll out for the next couple of weeks.
Hubspot Marketing
MAY 27, 2022
Marketers need the advantage of real-time customer data to effectively do their jobs. The right iPad and iPhone apps can help — in this piece, we’re diving into 11 Apple device applications that can help take your marketing to the next level. 1. HubSpot. Price: Free. Need a better marketing framework? The HubSpot mobile CRM suite has you covered. Get one-tap access to key documents, stay organized with follow-up actions and quickly review customer calls to help inform both current marketing plan
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Sprout Social
MAY 26, 2022
Is your social media messaging on point? Food for thought: businesses bounce between dozens of engagements per day. Posts. Comments. DMs. For some brands, it’s a constant back-and-forth. But given how quickly social comms can move, it’s easy to overlook what you say and how you say it. Thing is, even the shortest messages you publish can have a big impact on your audience.
Search Engine Journal
MAY 25, 2022
These 110 free SEO tools help you identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. The post 110 Top SEO Tools That Are 100% Free appeared first on Search Engine Journal.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Content Marketing Institute
MAY 26, 2022
Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MAY 27, 2022
Google is now showing justifications directly in the Google Maps mobile interface and app for businesses that you might be interested in. Justifications are basically reviews or comments about the business that Google might think you want to see overlayed.
Sprout Social
MAY 24, 2022
Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds.
Search Engine Journal
MAY 23, 2022
Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? This free online conference is happening in English, Spanish, and Portuguese. The post SEOday 2022: The Largest SEO Event In 3 Languages appeared first on Search Engine Journal.
Hubspot Marketing
MAY 23, 2022
Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram. It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business, and how to create them and make an impact. Table of Contents: What are Google Web Stories?
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Roundtable
MAY 24, 2022
So last Monday, we reported about a Google search ranking algorithm update that touched down on May 16th - the 6 month or so anniversary of the last confirmed Google core update. Well, that unconfirmed Google update continued on throughout the rest of the week through today, I updated that story a bit to reflect that.
Content Marketing Institute
MAY 23, 2022
Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good.
Search Engine Journal
MAY 26, 2022
YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. The post YouTube Analytics Now Separates Data By Video Type appeared first on Search Engine Journal.
Hubspot Marketing
MAY 23, 2022
Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team's goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, we've put together a breakdown of the kind of conduct that leaders should exhibit.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Roundtable
MAY 27, 2022
Kenichi Suzuki asked Google's John Mueller an SEO question that got an interesting response. The question was "I'm curious about this thread. If page A has noindex and rel=canonical pointing to Page B, are the signals of A transferred to B?" John replied, "I don't think that's defined.".
Martech
MAY 24, 2022
If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and virtual reality devices.
Search Engine Journal
MAY 23, 2022
Should you automate schema creation or not? Discover what the pros think you should do to help (and not hurt) your SEO. The post Is Schema Stuffing The New SEO Spam? appeared first on Search Engine Journal.
Hubspot Marketing
MAY 27, 2022
Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage.
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Search Engine Roundtable
MAY 26, 2022
Google Ads emailed some advertisers earlier this week about three new audience targeting and reporting features.
Sprout Social
MAY 25, 2022
Have you test-driven the Sprout Social Salesforce integration yet? If not, you totally should! There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Want to speed up internal comms and uncover valuable customer insights at the same time?
Practical eCommerce - Marketing
MAY 24, 2022
A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common. The post 7 Reasons Why Marketing Emails Fail appeared first on Practical Ecommerce.
Hubspot Marketing
MAY 27, 2022
Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”. Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Roundtable
MAY 23, 2022
Google is testing a new version of the Google News portal. I am able to replicate it in some browsers, but not all. The message at the top says "you're using a trail version of Google News." The news portal looks much more news like and is a bit refreshing from the current version of Google News.
Search Engine Journal
MAY 24, 2022
The SEO industry shares memories and condolences as they mourn the passing of SEO legend, patent expert, and dear friend, Bill Slawski. The post Remembering Bill Slawski: SEO Legend, Mentor & Friend appeared first on Search Engine Journal.
Practical eCommerce - Marketing
MAY 23, 2022
Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022. The post Advertising Trends from Top DTC Brands in 2022 appeared first on Practical Ecommerce.
Hubspot Marketing
MAY 23, 2022
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
MAY 23, 2022
Remember the new video page indexing report Google demonstrated at Google I/O? Well, I didn't pick up on this but Google may be renaming the "coverage" report to "pages" report. If you look at the screenshot Google shared at Google I/O, the coverage report was renamed to "pages.".
Search Engine Journal
MAY 27, 2022
Plenty of questions are coming up on Google Business Profile features and bugs in the Help forum. Here are the top ones answered. The post 5 Top Google Business Profile FAQs From The Official Help Forum appeared first on Search Engine Journal.
Martech
MAY 25, 2022
There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces.
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