CMO Network
OCTOBER 1, 2023
With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.
Litmus
OCTOBER 2, 2023
Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year. No pressure, right? You’re not just competing against other brands, but against your subscribers’ high expectations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
OCTOBER 3, 2023
What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
Martech
OCTOBER 4, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Buffer Marketing
OCTOBER 4, 2023
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Digital Marketer
OCTOBER 2, 2023
Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. In creating a new business or online presence, one of the toughest decisions you may make is whether to establish your social business brand by your personal name or a fictitious “DBA” identity, such as a catchy word, phrase, or slogan.
Content Marketing Institute
OCTOBER 4, 2023
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
ConsumerTalk
OCTOBER 4, 2023
Introduction How can your company break into new markets effectively? CPG sponsorships can help you expand your consumer reach. Sponsorships are mutually beneficial for both parties. By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets.
Practical eCommerce - Marketing
OCTOBER 2, 2023
Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023. The post 5 Content Marketing Ideas for Nov. 2023 appeared first on Practical Ecommerce.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Aspiration Marketing
OCTOBER 4, 2023
If you're hosting a webinar for the first time (or even the hundredth), you may think it's the same as hosting a simple meeting. Unfortunately, it's not that simple. More finesse is required to keep your audience engaged when hosting a live webinar. If that seems daunting, not to worry–we've got you covered. From prepping for your webinar to following up with attendees, here are the tips for hosting a flawless live webinar.
Social Media Examiner
OCTOBER 5, 2023
Want to simplify your content creation process? Wondering how AI tools can help? In this article, you’ll discover how to use AI tools to enhance your content marketing workflows. Why Should Content Marketers Pay Attention to AI? In a rapidly evolving digital landscape, the role of content marketing has never been more critical. Yet, to […] The post Using AI to Simplify Content Marketing Workflows appeared first on Social Media Examiner.
Sprout Social
OCTOBER 4, 2023
What was the ROI of your influencer campaign? How does one topic perform on social compared to another? How are people responding to a campaign? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing.
Search Engine Land
OCTOBER 2, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
OCTOBER 3, 2023
In today's digital landscape, SEO and Content Marketing reign supreme, but navigating its intricacies can be daunting. We've explored various tools and strategies and found a new favorite in our book—HubSpot Marketing Hub. With its versatile toolkit and automation capabilities, HubSpot makes mastering SEO and the associated content creation more effortless than ever.
Social Media Examiner
OCTOBER 3, 2023
Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Algorithm LinkedIn has recently updated its algorithm to further their vision to create an authentic, relationship-based platform. Our Take: Here are a few changes users […] The post LinkedIn Changes That Affect Marketers appeared first on Social Media Examiner.
Sprout Social
OCTOBER 5, 2023
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat.
Search Engine Land
OCTOBER 5, 2023
Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
OCTOBER 5, 2023
As technology continues to evolve, so do our search habits. With the rise of voice assistants, voice search is becoming increasingly popular among consumers. As a marketing expert, it's essential to understand the basics of voice search optimization, its impact on Search Engine Optimization (SEO), and how it can impact a business's online visibility and success.
Martech
OCTOBER 6, 2023
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.
Hubspot Marketing
OCTOBER 6, 2023
Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities. These businesses are the beating heart of the community. They provide essential services and goods, adding a unique flavor to local markets. 2023 continues to illustrate the importance of small businesses as they navigate through challenges and seize new opportunities
Search Engine Land
OCTOBER 3, 2023
Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. It has been a few days since the rollout was completed, and we wanted to dig in a bit on the impact felt by this latest Google algorithm update.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
CMO Network
OCTOBER 4, 2023
Everette Taylor came to Kickstarter as an entrepreneur, influencer and one of the world's top marketers. A year in, he assesses how he's doing and what's next.
Martech
OCTOBER 6, 2023
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.
Hubspot Marketing
OCTOBER 4, 2023
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for how production companies can rise to the top.
Search Engine Land
OCTOBER 4, 2023
Google has unleashed a new search update today, the October 2023 spam update. This spam update improves Google’s “coverage in many languages and spam types,” Google wrote. Types of spam. Google said the October 2023 spam update “aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.” Google said that update should “reduce the visible spam in search results, particularl
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
OCTOBER 3, 2023
You’re regularly analyzing your social media performance and getting some interesting insights. But how do you communicate those insights to relevant stakeholders? Not everyone’s an analyst who can easily make sense of the data to extract actionable information. That’s where data visualization comes in, helping you make data more understandable for everyone involved.
Martech
OCTOBER 4, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
Buffer Marketing
OCTOBER 3, 2023
Instagram came into my life — and business — like a breath of fresh air. After many years of trying to get Facebook to surface my content in feeds and a brief, failed dalliance with LinkedIn, I discovered the joys of Instagram. It felt like a friendlier corner of the internet, where I stumbled upon like-minded souls. Most importantly, my Instagram account started driving clients to my business, Beyond the Kitchen Table , despite my relatively modest following (as I write this, I ha
Expert insights. Personalized for you.
Let's personalize your content