CMO Network
OCTOBER 1, 2023
With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.
Litmus
OCTOBER 2, 2023
Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year. No pressure, right? You’re not just competing against other brands, but against your subscribers’ high expectations.
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Content Marketing Institute
OCTOBER 3, 2023
What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
Martech
OCTOBER 4, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Buffer Marketing
OCTOBER 4, 2023
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.
Aspiration Marketing
OCTOBER 2, 2023
So you're into content creation, but what you write doesn't resonate, isn't the most engaging content, and isn't interacting with your audience? We define "content engagement" as how people can interact with your content , e.g., in a comment section on your website, a chatbot, or a social media post. It's also engagement if visitors return to your blog to read the next post or if they subscribe to your newsletter.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 4, 2023
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
ConsumerTalk
OCTOBER 4, 2023
Introduction How can your company break into new markets effectively? CPG sponsorships can help you expand your consumer reach. Sponsorships are mutually beneficial for both parties. By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets.
Practical eCommerce - Marketing
OCTOBER 2, 2023
Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023. The post 5 Content Marketing Ideas for Nov. 2023 appeared first on Practical Ecommerce.
Aspiration Marketing
OCTOBER 3, 2023
In today's digital landscape, SEO and Content Marketing reign supreme, but navigating its intricacies can be daunting. We've explored various tools and strategies and found a new favorite in our book—HubSpot Marketing Hub. With its versatile toolkit and automation capabilities, HubSpot makes mastering SEO and the associated content creation more effortless than ever.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Trade Press Services Newsletter
OCTOBER 4, 2023
No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. It can be used to evaluate anything from email copy to website content. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat.
Calvyn Lee Blog
SEPTEMBER 30, 2023
Creating a topical map for your website in the niche of entertainment and music is an excellent strategy to establish authority, improve user experience, and boost your visibility in search engine results. A topical map helps structure your content logically, making it easier for both users and search engines to navigate and understand your site. Here’s a step-by-step guide on how to create a topical map effectively: Identify Main Topics and Sub-Topics Brainstorm : Begin by brainstorming t
Search Engine Land
OCTOBER 2, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
Aspiration Marketing
OCTOBER 4, 2023
If you're hosting a webinar for the first time (or even the hundredth), you may think it's the same as hosting a simple meeting. Unfortunately, it's not that simple. More finesse is required to keep your audience engaged when hosting a live webinar. If that seems daunting, not to worry–we've got you covered. From prepping for your webinar to following up with attendees, here are the tips for hosting a flawless live webinar.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
OCTOBER 6, 2023
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.
CMO Network
OCTOBER 3, 2023
This year at Oracle CloudWorld, the company advanced its generative AI strategy across its cloud infrastructure, apps, and platforms. Exploring this year's announcements.
Search Engine Land
OCTOBER 5, 2023
Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7.
Aspiration Marketing
OCTOBER 5, 2023
As technology continues to evolve, so do our search habits. With the rise of voice assistants, voice search is becoming increasingly popular among consumers. As a marketing expert, it's essential to understand the basics of voice search optimization, its impact on Search Engine Optimization (SEO), and how it can impact a business's online visibility and success.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
OCTOBER 6, 2023
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.
CMO Network
OCTOBER 4, 2023
Everette Taylor came to Kickstarter as an entrepreneur, influencer and one of the world's top marketers. A year in, he assesses how he's doing and what's next.
Search Engine Land
OCTOBER 3, 2023
Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. It has been a few days since the rollout was completed, and we wanted to dig in a bit on the impact felt by this latest Google algorithm update.
Aspiration Marketing
SEPTEMBER 30, 2023
"News of my death has been greatly exaggerated." A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
OCTOBER 4, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
Sprout Social
OCTOBER 4, 2023
What was the ROI of your influencer campaign? How does one topic perform on social compared to another? How are people responding to a campaign? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing.
Search Engine Land
OCTOBER 4, 2023
Google has unleashed a new search update today, the October 2023 spam update. This spam update improves Google’s “coverage in many languages and spam types,” Google wrote. Types of spam. Google said the October 2023 spam update “aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.” Google said that update should “reduce the visible spam in search results, particularl
CMO Network
OCTOBER 4, 2023
There has been some major news this week in the unified communications (UC) space with Mitel acquiring Unify becoming the world's second largest UC company.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
OCTOBER 6, 2023
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).
Social Media Examiner
OCTOBER 5, 2023
Want to simplify your content creation process? Wondering how AI tools can help? In this article, you’ll discover how to use AI tools to enhance your content marketing workflows. Why Should Content Marketers Pay Attention to AI? In a rapidly evolving digital landscape, the role of content marketing has never been more critical. Yet, to […] The post Using AI to Simplify Content Marketing Workflows appeared first on Social Media Examiner.
Search Engine Land
OCTOBER 6, 2023
Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available.
Content Marketing Institute
OCTOBER 5, 2023
The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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