Sat.Oct 29, 2022 - Fri.Nov 04, 2022

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C
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Is Email Marketing Dead?

Digital Marketer

“Email marketing is DEAD!” “AI is taking over the inbox!” “Why hire a copywriter when I can just use email templates?!” “Who needs an email list when I have a large social following?”. Um…. stop right there and listen up, because I’m going to let you in on a little secret…. THREE little secrets to be exact. Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing.

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It’s Scary That You’re Missing These 5 Marketing Skills

Digital Marketer

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong.

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4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

Content Marketing Institute

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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B2B Marketing: Turn Prospects into Customers with Buyer Personas

Aspiration Marketing

If you’re looking for a new B2B marketing strategy, try turning your numbers into people using buyer personas. With Inbound Marketing , it's important to know who your potential customers are. Creating a buyer persona is the first step in achieving this.

More Trending

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Google: Links Will Be Less Important As A Ranking Factor In The Future

Search Engine Roundtable

Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.

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9 Black Friday Marketing Strategies for 2022

Hubspot Marketing

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue.

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Stop Blogging & Start Generating Leads

Aspiration Marketing

Blog content is essential to lead visitors to your website, help engage unknown visitors and facilitate the growth of potential new customers. Blogging helps all businesses with getting found online, converting visitors to leads, nurturing those leads to sales, and delighting customers. Writing blogs helps to establish a more personal brand and build trust and should be an essential part of your Content Marketing Strategy.

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5 Ways to Improve Any Webpage by Adding Specificity

Orbit Media Studios

“I can’t tell what this company does”. “Some kind of marketing website”. “Unsure”. “No idea”. These are all common responses to the 5-second test, in which we use an online tool to show a homepage to a group of users, and then ask “What does this company do?”. When we show the results of these tests to clients, everyone feels urgency to fix the problem.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Google Search Console Verified Sites Do Not Get Crawled More

Search Engine Roundtable

Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.

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How to Determine Your A/B Testing Sample Size & Time Frame

Hubspot Marketing

Do you remember your first A/B test you ran? I do. (Nerdy, I know.). I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results.

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Why Twitter is stuck (and will remain that way)

Businesses Grow

This week Elon Musk suggested that people should pay to earn the blue verified account mark and other premium features (already available through Twitter Blue). This offer was generally met with a “meh” from the Twitterati, but I think a more interesting debate is why this subscription idea is so important. In fact, the future of Twitter and Elon Musk’s “town hall” vision depends on it.

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Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]

Content Marketing Institute

Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Another Google Search Ranking Algorithm Update / Adjustment On October 28th?

Search Engine Roundtable

Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.

SEO
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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly. And, it's up to brands to keep up.

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Social media memes: The best of 2022

Sprout Social

Is there anything better than when a new social media meme takes over the web? For a few short hours, people come together to laugh at a silly joke that would not have made sense just a few days ago. Whether it’s topical, related to a profession or interest or sourced from some other weird corner of the internet, they always find a way to unite people with humor.

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How to Post a GIF on Instagram from Any Device

Hootsuite

GIFs are a fun way to connect with your audience by referencing viral trends or nostalgic moments. And if you don’t how to post a GIF on Instagram, you’re missing out. They’re useful for memes, but you can also share custom GIFs that add to your brand’s voice. Hootsuite’s mascot, Owly, is a particular fan of GIFs. Keep reading to find out how to post a GIF on Instagram, including how to slide them into your DMs.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Google: Size Of Your H1 & Header Fonts Doesn't Matter For SEO

Search Engine Roundtable

Google's John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.

SEO
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Best 10 Virtual Event Platforms To Host Your Next Event

Hubspot Marketing

Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we've got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a Virtual Event Platform. Best Virtual Event Platforms.

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How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln

Search Engine Journal

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

SEO
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Does Your Blog Need Proofreading and Editing?

CopyBlogger

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Google Ads Similar Audiences Segments Going Away Next Year

Search Engine Roundtable

Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads and in August 2023 existing similar audiences segments will be removed from Google Ads.

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The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples)

Hubspot Marketing

The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. Let’s get started. Table of Contents. 10 Important Steps in the Job Search Process. 10 Job Search Tips. 3 Resume Examples Tailored to Different Niches.

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How To Use Relevant, Targeted Directories For Link Building via @sejournal, @JuliaEMcCoy

Search Engine Journal

Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal.

SEO
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5 Ways To Balance SEO and Content Synergy in 2023

Content Marketing Institute

As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts.

SEO
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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November 2022 Google Webmaster Report

Search Engine Roundtable

The past 30-days or so was pretty heavy between the October 2022 spam update and then several unconfirmed updates that were pretty strong, it was a bumpy road. Google also renamed the webmaster guidelines to the search essentials, rolled out new site name, favicons and ad labels and more.

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TikTok Trends B2B and B2C Marketers Should Watch in 2022

Hubspot Marketing

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them.

B2C
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3 things you need to do now, before Revue gets shut down

AWeber

Less than two years after acquiring newsletter platform Revue, Twitter is now planning on closing it by the end of this year, leaving its over 30,000 users scrambling to find an alternative. When Elon Musk’s purchase of Twitter finally concluded on October 27, 2022 experts speculated that there would be some major changes. No one was shocked when he immediately fired the CEO and other longtime top executives.