Hubspot Marketing

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. And if you’re anything like me, those spreadsheets can feel frustratingly tedious when you’re under a time crunch. Fortunately, Google Sheets offers 26 pre-built templates, allowing you to create reports and analyze data in spreadsheets faster and more effectively.

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Adobe Experience Cloud Blog

JUNE 8, 2018

ONE: The Man Makes the Clothes. Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. On November 2, 2011, Syms Corp., and its subsidiary Filene’s Basement, filed for Chapter 11 bankruptcy protection after more than a half a century in the clothing bu

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Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a ta

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Marketing Insider Group

JUNE 4, 2018

For a lot of small businesses, the company budget calls the shots more than the business owner. And, let’s face it, budgets as CEOs tend to demand a lean ship, forcing management to take a conservative approach to any type of capital or labor investment decisions. Which leaves many of the little guys at a […]. The post 5 Benefits of Marketing Automation Software for Small Businesses appeared first on Marketing Insider Group.

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

JUNE 6, 2018

When faced with an important decision, there are a variety of informal methods you can use to visualize various outcomes and choose an action -- perhaps you talk it out with a colleague, make a pros and cons list, or investigate what other leaders have done in similar situations. Particularly when it comes to marketing, this can feel risky -- what if my colleague is so attached to a new product, she doesn’t want to mention any of its shortcomings?

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Adobe Experience Cloud Blog

JUNE 7, 2018

We are, without doubt, living and working in an Engagement Economy. And marketers know it: 82% of marketers are prioritizing the consumer experience— both online and offline. We know we need to effectively engage with our consumers to stay afloat and continue to generate revenue. But it’s not easy. Our world is inundated with insane amounts of content, best practices, and technology—all with the purpose of increasing the level of personalization with our audience.

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Marketing Insider Group

JUNE 5, 2018

The whole world knows what Facebook is. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand. Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group.

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Hubspot Marketing

JUNE 8, 2018

You probably don’t typically alter the default margins in a Google Doc. But a marketing proposal or design project might require you to change the margins, and if you’ve never done it before, it can seem complicated. Changing the left and right margin space is easy. You simply click and hold the small blue triangle on the left and right side of the ruler at the top of your Google Doc, and drag it to another position: It’s important to note you must drag the blue triangle, not the rectangle right

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Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the program may not be as successful as you think.

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Content Marketing Institute

JUNE 7, 2018

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Marketing Insider Group

JUNE 5, 2018

Sharing is caring, especially in online marketing. When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. As great as […]. The post 3 Proven Ways to Boost Share Numbers on Branded Content appeared first on Marketing Insider Group.

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Traackr

JUNE 6, 2018

How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.

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Customer 78

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. It gets them closer to stars who would otherwise be inaccessible. But Instagram can offer more than just celebrity peeks. It’s a treasure trove for brands to engage users and drive leads.

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Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you adequately put users who have such high expectations first?

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Marketing Insider Group

JUNE 5, 2018

We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least. There’s no more B2B or B2C, according to business leader Bryan Kramer, so we can just talk to everyone the same way. But wait – that doesn’t sound right. That’s because while technically true, we are all humans, it […]. The post 3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX appeared first on Marketing Insider Group.

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Duct Tape Marketing

JUNE 5, 2018

Must-Have Website Elements for Professional Services written by John Jantsch read more at Duct Tape Marketing. As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. Your website shouldn’t just be a pretty design that people can look at. It needs to act as an actual tool for your business and work as a lead generating machine.

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Customer Journey User-Generated SEO Education 78

Lusha

JUNE 4, 2018

My name is Lusha, and I’m here to help you become a better sales team by leveraging technology. In this page, I cover the top tools that help you automate sales activities, and more importantly, suggest what you should automate and what to focus on first. What are Sales Automation Tools? A sales automation tool can help a sales team perform day-to-day tasks more quickly and effectively, augmenting human intelligence with relevant data and insights.

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CRM Price Communications Analytics 67

Zumvu

JUNE 8, 2018

Landing pages play a pivotal role in the lead generation and conversion processes. They enable you to highlight your brand’s value propositions, make a solid first impression to newcomers.

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Branding 52

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Marketing Insider Group

JUNE 8, 2018

For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time. In this book, Allen Gannett heroically punctures the myth of creativity. The myth is that creativity is the province of genius — of those favored, brilliant individuals […]. The post Weekend Reading: “The Creative Curve” by Allen Gannett appeared first on Marketing Insider Group.

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Duct Tape Marketing

JUNE 2, 2018

Weekend Favs June 2 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Marketers 77

Lusha

JUNE 4, 2018

My name is Lusha, and I’m here to help you become a better sales team by leveraging technology. In this page, I cover the top tools that help you automate sales activities, and more importantly, suggest what you should automate and what to focus on first. What are Sales Automation Tools? A sales automation tool can help a sales team perform day-to-day tasks more quickly and effectively, augmenting human intelligence with relevant data and insights.

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CRM Price Communications Analytics 67

Zumvu

JUNE 5, 2018

Online e-commerce platforms are perpetually impacting the growth acceleration of brands and how they operate in today’s highly competitive market.

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Branding Marketing Marketers 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.

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Adobe Experience Cloud Blog

JUNE 4, 2018

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age.

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Lusha

JUNE 4, 2018

My name is Lusha, and I’m here to help you become a better sales team by leveraging technology. In this page, I cover the top tools that help you automate sales activities, and more importantly, suggest what you should automate and what to focus on first. What are Sales Automation Tools? A sales automation tool can help a sales team perform day-to-day tasks more quickly and effectively, augmenting human intelligence with relevant data and insights.

CRM 40

CRM Price Communications Analytics 40

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails.

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Copywriting Transform Place Email Marketing 111

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers

Duct Tape Marketing

JUNE 6, 2018

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.

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