Sat.Feb 25, 2023 - Fri.Mar 03, 2023

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5 Misunderstood Best Practices in Content Marketing

Content Marketing Institute

Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?

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Three ways marketing leaders can build recession-proof CX strategies in 2023

Use Insider

The state of customer experience in 2023 Let’s kick things off by looking at the state of customer experience in 2023. Consumers are spending less Thanks to inflation and fears of recession, global consumer confidence is way down. Fitch Ratings forecasts US consumer spending growth will slow to just 0.2% in 2023 compared with 2.8% last year. Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2

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Want To Align Your Marketing Team? Try A Workshop!

Marketing Insider Group

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

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The foundation of any good SMS marketing campaign

Quikly

Every marketing channel has a unique selling point that makes it appealing to consumers. For text message marketing , it’s the level of convenience.

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Dos and Donts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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7 SEO Tools Every Search Marketer Needs In Their Arsenal

Jeff Bullas

To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to plenty of SEOs in my career. And time and time again, I’ve seen the same tools being referenced by SEOs as their must-haves to conquer the search engine results pages (SERPs).

SEO 360
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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

In 2021, the investment in AI tools reached a total of $111.4 billion. This year, Microsoft has reportedly invested an additional $10 billion in the startup known as “OpenAI,” which released its highly successful ChapGPT platform in November of last year. Why should you care? There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing.

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This Month in Email: A Recap of Email Marketing in February 2023

Litmus

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature , allowing email senders to display product carousels in the Promotions tab.

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The One Email Metric You Need to Track

Ann Handley

Source : Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could , the classic children’s tale of a small train that persevered in pulling a heavy load over a mountain after bigger, lazier engines tapped out.

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How To Start A Blog In Any Niche With No Technical Experience And (Almost) No Money (2023 Update)

Jeff Bullas

It was 2008… I was unemployed, recently divorced, and searching for a passion project that had escaped me for my 50+ years on this planet. Jump forward to today and my website, that you are on right now, has had over 16 million readers. I don’t say that to brag. I say that because perhaps the craziest thing about this whole journey is that I wasn’t a “writer” in the traditional sense, and from a technical perspective I didn’t know the first thing about how to start a blog.

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Leadership Spotlight on Hospitality: Meet Francois Gouelo

Aspiration Marketing

In this edition of our Leadership Spotlight series, we had a Q&A with Francois Gouelo about his role as the CEO & co-founder of Enso Connect. Enso Connect is a leading guest experience platform for hospitality operators.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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The B2B Marketer’s Ultimate Spring-Cleaning Checklist

Trade Press Services Newsletter

Spring is almost here, and that means one thing: spring-cleaning. It’s the perfect time to dust off the cobwebs in your house, declutter your garage, and purge items you no longer use or need. The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. 1.

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The Ultimate Guide to Community Management

Hubspot Marketing

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and internal (employees, vendors, partners, etc.

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The Most Effective Link Building Methods For 2023

Jeff Bullas

So first, let’s try to understand the essence of link building before we even start with link-building methods. As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” A hyperlink serves the purpose of helping the users navigate between pages on the web. It is no secret that businesses are putting their focus back on the web presence, thanks to the global pandemic.

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The Beginner's Guide to Keyword Research: Tips & Tools

Aspiration Marketing

You know the importance of search engine optimization (SEO) to your company's marketing efforts, but you can't implement your strategy if you don't know what your customers are searching for. Keyword research starts with identifying the words and phrases that will help your site rank and draw more visitors and eventually create new leads and customers.

SEO 196
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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The Top 5 SEO Software Suites For Agencies via @sejournal, @clarkboyd

Search Engine Journal

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That's where the Instagram stats comes in. There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68).

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The Science Behind Copywriting Headline Formulas That Grab Attention

Jeff Bullas

If you’re in the world of copywriting , you know that headlines are a big deal. A great headline can mean the difference between a reader clicking through to read your stuff, or just skipping it altogether. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking.

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What is Largest Contentful Paint and How Does It Impact Marketing?

Aspiration Marketing

Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. One of the factors is Largest Contentful Paint.

SEO 163
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!

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Google: You Don't Hoard Anything By Nofollowing Links (It's An SEO Myth)

Search Engine Roundtable

Google's John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links to hoard your links. He said, "You don't hoard anything when you make links nofollow." "It's a common SEO myth," he added.

SEO 139
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The Rise of Paid Verification on Social Media

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began on Twitter in 2009.

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9 Best Instagram Tools for Instagram Marketing (Revealed)

Jeff Bullas

If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. It’s just a matter of finding which one will maximize your efforts. To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. 1.

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Mastering the Email Marketing Basics to Grow Your Business

Aspiration Marketing

You may be under the impression that email marketing isn't effective anymore. Email is still one of the most effective and least expensive forms of online marketing. Here are a few key things to know about email marketing today.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google's Gary Illyes: Authorship, Links & Disavows Less Important Than SEOs Think

Search Engine Roundtable

Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links.

SEO 139
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OpenAI’s ChatGPT & Whisper API Now Available For Developers via @sejournal, @MattGSouthern

Search Engine Journal

ChatGPT's 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper's speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available For Developers appeared first on Search Engine Journal.

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The Ultimate Guide to Selling Your Blog for Profit

Jeff Bullas

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. But as a blog owner, have you ever considered selling your blog? Selling your blog can be a great way to earn a significant amount of money, especially if it is properly monetized.

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How Effective Content Marketing Drives Sales and Revenues [Video]

Aspiration Marketing

Online marketing has undergone both massive growth and radical change in recent years. The explosion of eCommerce, along with the infrastructure to support ubiquitous high-speed internet connections, has changed the face of business worldwide. As a result, many marketing departments and agencies are scrambling to get ahead of the next shakeup, expanding offerings and modifying existing practices to not only stay relevant to current customers but to continue attracting new ones.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google On Moving Domain To Temporary Domain & Then Back To Original Domain

Search Engine Roundtable

An SEO is in a situation where a site needs to move from www.domain.com to new.domain.com and then a few months later back to www.domain.com. John Mueller of Google was asked if they should use 302 redirects but John said, no, use 301 redirects.

SEO 137
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The advantage of having a job before starting your own business

Businesses Grow

We recently had a lively discussion in the RISE community about the advantage of spending time in the corporate world before taking an entrepreneurial leap. Several people in my community have experience with large companies, and we all had the same conclusion: the advantage of having a job before doing your own thing can be life-changing. Since I have this conversation with a lot of young people who dream of starting a business, I thought I would put these ideas down in a blog post that I can u

Education 137
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How To Choose The Best Social Media Platforms For Your Company

Jeff Bullas

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform.

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Solving the Mystery: What is Inbound Marketing and Why Does It Matter?

Aspiration Marketing

You're a marketer or a business owner, and you're trying to boost sales or increase your digital presence, or otherwise grow your business. Maybe you've heard terms like inbound marketing or content marketing, but you're leery of buzzwords, and you don't want to waste your time on a fad. Maybe you've even tried some techniques that go along with the inbound approach, like running a blog or increasing your social media presence.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.