Search Engine Roundtable
AUGUST 8, 2025
Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more demographic targeting, and new reporting for customer'¬' acquisition, goal diagnostics, final URL assets, and creative recommendations.
The Marketing Operations Leader
AUGUST 6, 2025
In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? Exclusive For Paid Subscribers : The Real Measure of Seniority: Autonomy, Ambiguity, and Effectiveness Reach Thousands of Marketing Ops and Revenue Ops Professionals by sponsoring the Marketing Operations Leader Newsletter.
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The Drum
AUGUST 6, 2025
AI is changing everything, but how? Marry Terry-Lush of Hey Honey spoke with three leading marketing minds to gauge the changes underway. AI is everywhere, and as it changes the game, winners and losers will inevitably emerge. To get a sense of how things are shaking out for the marketing industry, I chatted with three leading creative thinkers. Lars Bastholm, former chief creative officer of Ogilvy, Yates Buckley, co-founder of creative studio Unit9, and William Reed, executive creative directo
Buffer Marketing
AUGUST 5, 2025
As a creator, marketer, or small business owner juggling 47 other to-dos, trying to keep up with Instagram Reels trends can feel like running after a moving train in flip-flops. Just when you think you’ve found the perfect format, it’s already peaked, everyone’s moved on to something new… and you’ve lost a flip-flop.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Vertical Response
AUGUST 3, 2025
The art of storytelling in email marketing is a powerful tool to capture your audience’s attention and foster emotional connections. This article will guide you through how to utilize the art of storytelling in email marketing to transform your email campaigns from mundane promotions into engaging narratives that build customer loyalty and drive engagement.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Trade Press Services Newsletter
AUGUST 7, 2025
Sponsored content is everywhere, from social media posts to podcasts to mainstream publications. Disclaimers like “Sponsored By,” “Paid Partnership,” and #ad are some indicators that content is paid for and not “ earned ” through traditional editorial channels. For marketers, sponsored content offers targeted and guaranteed exposure. For thought leaders, it’s a way to get published on prominent platforms.
Martech
AUGUST 7, 2025
The traditional divide between marketing and IT has faded. Today, these two functions operate in lockstep, redefining how organizations manage data, design customer experiences, and build scalable, technology-driven marketing operations. This evolution isn’t about shared projects or better communication — it’s a structural shift in how value is created and delivered.
MarketingOps
AUGUST 6, 2025
If you still think B2B buyers move neatly from awareness to purchase, think again! In a recent OpsCast episode, Mike Rizzo sat down with Martin Pietrzak, CEO of Pinch Marketing, to talk about something many MOps teams feel but don’t always articulate: B2B Buyers rarely follow a straight path. They’re stuck in what Google once called the “messy middle” – a loop of researching, comparing, revisiting, and hesitating.
Search Engine Journal
AUGUST 7, 2025
In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers. The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
AUGUST 5, 2025
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z slang/memes/jokes that wend their way through the fiber optics. But does that mean I should start addressing Masters in Marketing newsletters, “Heyyyy besties!”?
Martech
AUGUST 8, 2025
User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. A persona-based, end-to-end UAT approach ensures your martech tools deliver the seamless and relevant experiences today’s omnichannel customers expect. UAT and Quality Assurance (QA) complement, but do not replace, each other.
Aspiration Marketing
AUGUST 5, 2025
Are your sales teams spending too much time on leads that aren't ready to convert? A significant portion of marketing-generated leads are often overlooked by sales only 27% of B2B marketing-generated leads are ever contacted. How much potential revenue are you leaving on the table? The traditional funnel can be leaky, but what if you could plug those leaks and ensure a smoother journey from prospect to customer?
Search Engine Journal
AUGUST 6, 2025
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Backlinko
AUGUST 5, 2025
You know that feeling when you see a brand new competitor swooping in and snatching leads away from you? It can make you start questioning your whole approach. But instead of panicking, it’s far more useful to break down what they’re doing. That way, you can cherry-pick their best ideas. And spot the gaps they’ve missed. This post will show you exactly how to do that.
Martech
AUGUST 7, 2025
Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without transparency, it can just as easily undermine that trust, leading to costly missteps and eroded confidence. The cautionary tale of Zillow’s iBuying collapse in 2021 is a case in point.
Social Media Examiner
AUGUST 7, 2025
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. This article explores five critical reasons marketing content fails today—from lack […] The post 5 Reasons Your Content Is Failing and How to Fix It appeared first on
Search Engine Journal
AUGUST 5, 2025
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today's digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
SmartBrief - Marketing
AUGUST 4, 2025
In today’s crowded streaming market, the key to success isn’t about appealing to everyone — it’s about forming deep connections with the right audience. That’s the key takeaway from my recent conversation with BritBox CMO Diana Pessin on the Thinking Out Loud podcast. What stood out most was that BritBox isn’t just growing, it’s growing smarter. Launched initially as a nostalgia hub for British TV lovers, BritBox has evolved into a multidimensional, premium brand with a clear sense of identity a
Martech
AUGUST 6, 2025
AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead of traditional search — but GA4 buries most of this traffic under “Organic Search” or “Referral.” That makes it impossible to see AI’s impact on discovery, engagement and conversion. Creating a dedicated AI channel exposes that value.
Exposure Ninja
AUGUST 4, 2025
The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically. In the business owner’s words, the campaign “ had a fantastic impact on our business. ” The results: almost 4,000 leads in nine months , monthly organic conversio
Sprout Social
AUGUST 4, 2025
TikTok has evolved substantially since it burst onto the socials scene in 2016. Yet, there’s a misconception of sorts that TikTok is only for entertainment, or for creating content that appeals directly to consumers. Whilst it remains a crucial platform for Gen Z in the UK, per social media statistics , it’s becoming just as popular for other demographics, making TikTok B2B marketing and sales just as relevant.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Neil Patel
AUGUST 7, 2025
Another month, another avalanche of platform updates and game-changing industry developments. Not all the updates will move the needle for your business, but some absolutely will. That’s why I cut through the noise to bring you the changes that actually matter for marketers and agencies. These 20 trends from July 2025 are reshaping how we think about visibility, attribution, and growth.
Martech
AUGUST 5, 2025
A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “ New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape ,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are now required for building trust with shoppers and driving sales.
Animalz blog
AUGUST 5, 2025
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make content “for everyone” is a mistake. You’ll also see what it takes to stand out when AI is everywhere. Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS.
Duct Tape Marketing
AUGUST 7, 2025
Why Branding Begins With Your Team Culture written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, guest host Sara Nay talks with Rhea (“Ray”) Allen, president and CEO of Pepper Shock Media and host of the Marketing Expedition Podcast. Rhea shares her expertise on how small businesses can intentionally connect their internal culture and external brand, why storytelling and authenticity matter more than ever
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
The Drum
AUGUST 3, 2025
From Meta’s pivot to AI-ranked feeds to TikTok’s search ambitions and LinkedIn’s renewed push on relevance, our explainer breaks down the latest algorithm shifts with top tips on what it means for your social strategy. Another day, another social media algorithm update quietly reshaping how your content performs. For marketers, every platform’s feed is a moving target.
Martech
AUGUST 4, 2025
In the fast-moving B2B environment, marketing and sales teams are pressured to hit short-term numbers. Focusing on immediate bookings can build a shaky foundation where revenue initially looks strong but doesn’t hold up because businesses target the wrong customers. “We’re closing deals that make the quarter but break the business next year,” said Dan Sperring, CEO of AlignICP, a vendor of optimized GTM solutions.
Sprout Social
AUGUST 6, 2025
TikTok for higher education in the UK has gained momentum as universities recognize the network’s influence among young people. With its fast-paced, engaging content and highly personalised experience, TikTok captures student attention in a way few other channels can. It entertains and informs, even as aspiring students explore options, engage with university content and decide where to study.
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