Hubspot Marketing
MARCH 22, 2018
According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce.
Adobe Experience Cloud Blog
MARCH 23, 2018
Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a gap in value placed on the disciplines.
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Content Marketing Institute
MARCH 23, 2018
Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media.
Marketing Insider Group
MARCH 22, 2018
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen because of a lot of work — engaging marketing campaigns, […]. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
MARCH 21, 2018
You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free to use. And even the free ones might not be the easiest to use or have all the features you need.
Adobe Experience Cloud Blog
MARCH 22, 2018
Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in their roles by engaging with their audiences through personalized, targeted messaging—all at scale.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MARCH 20, 2018
The adage “the customer knows best” has remained with good reason. In today’s highly competitive marketing environment where your potential customers have endless options, you must cater to the idea that customers (and potential customers) are king with a superior customer experience (CX) across your entire marketing strategy. CX, often confused with user experience (UX), […].
Hubspot Marketing
MARCH 20, 2018
Types of Charts to Use for Your Data. Column Chart. Bar Graph. Line Graph. Dual Axis Chart. Area Chart. Stacked Bar Graph. Mekko Chart. Pie Chart. Scatter Plot Chart. Bubble Chart. Waterfall Chart. Funnel Chart. Bullet Chart. Heat Map. You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results. the list goes on.
Adobe Experience Cloud Blog
MARCH 20, 2018
If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? For me, the best source of inspiration is getting to know top marketing performers that have blazed a trail that challenged the status quo of our field. I’m not alone. Here at Marketo, we are always looking for the fearless marketers to promote as the shining stars of our craft.
Content Marketing Institute
MARCH 20, 2018
In 1995, Steve Jobs was interviewed by Robert Cringely for a PBS documentary, Triumph of the Nerds. During the on-camera discussion, the future Apple CEO reflected on the notion that generating big ideas isn’t the same thing as being able to bring them to life in a valuable way. As he said, “There’s just a tremendous amount of craftsmanship in between a great idea and a great product.”.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
MARCH 19, 2018
The one secret that every marketing event organizer knows – a good keynote speaker can make or break your event. Why? Because your opening keynote sets the tone at the beginning from which the entire event will unfold. And your closing keynote keeps people engaged in your event until the very end. Yep, your keynotes […]. The post How to Choose Your Next Event’s Keynote Speaker appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 19, 2018
With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. Lucky for you, there are plenty of apps and tools available to help you edit Instagram photos, gain followers, attract likes, and analyze your performance.
Adobe Experience Cloud Blog
MARCH 21, 2018
It’s been an intense start to the year, hasn’t it? As marketers, we tend to load up the front half of our year with too many events and (sometimes unrealistic) goals. By the end of Q2, we’re exhausted. Our budgets are under scrunity and suddenly, becoming a novelist or going back to school to fulfill your lifelong passion of becoming a professional ballerina (despite not making it past beginning ballet at age five) is starting to look REALLY good.
Content Marketing Institute
MARCH 19, 2018
If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
MARCH 19, 2018
Content marketing is one of the most effective forms of marketing in today’s online world. Consumers enjoy the ability to research a solution for a product in a no-pressure environment. Good content marketing guides consumers to identify what their problem is and then leads them to the ideal solution to fix it — one that […]. The post How to Smoothly Transition Online Content Leads to your Sales Staff appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 21, 2018
Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience.
Adobe Experience Cloud Blog
MARCH 19, 2018
Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless they drive engaged visitors back to your website.
Content Marketing Institute
MARCH 21, 2018
Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 61 games being played over a few weeks. Some of the millions who pay attention to the annual tournament are more interested in being part of the watercooler conversations, betting pools, viewing parties, and other general excitement around the games.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
MARCH 21, 2018
You know what would be great? Being a little bit fitter. A little thinner. You know what else would be great? Some cool new marketing tactic that produces a 200 percent increase in leads in four short weeks. You know what’s not great—people claiming they can magically change your life with this one simple trick. […]. The post The Uncomfortable Similarity Between the Diet Industry and Marketing appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 20, 2018
If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language.
Duct Tape Marketing
MARCH 21, 2018
Tips for Scaling Your Small Business Efficiently and Effectively written by John Jantsch read more at Duct Tape Marketing. When you started your business, chances are you didn’t do it with the intention of working with high-stress levels and long hours the rest of the life. In an ideal world, many business owners have the idea to create a business and then let it run in the background without a whole lot of their own involvement.
Rock Content
MARCH 20, 2018
If you want to develop a successful content marketing program, it’s wise to understand the different types of content assets that contribute to successful content marketing efforts – as well as which types are most appropriate for each stage of the customer buying journey. The next step, which is usually the most challenging for marketers, is figuring out how to actually get content created.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
MARCH 23, 2018
For the 167th episode of The Marketing Book Podcast, I interviewed Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. The author’s theory of building customer loyalty isn’t about focusing on marketing or closing the sale: It’s about the first 100 days after the sale and […]. The post Weekend Reading: “Never Lose a Customer Again” by Joey Coleman appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 20, 2018
Instagram doesn't always make us feel our best. While the photo-sharing platform encourages creativity and has become a powerful tool for brands, usage of the app has also been connected to increased levels of anxiety and depression among young people. If you've finally tired of Instagram's endless stream of FOMO -inducing vacation pics, slime videos , and former Bachelor contestants selling hair vitamins , this quick guide will walk you through temporarily disabling or deleting your account for
Duct Tape Marketing
MARCH 17, 2018
Weekend Favs March 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. 2018 Marketing Conference Guide – The Ultimate Marketing Conference Guide provided b
Zumvu
MARCH 22, 2018
If you’re applying for your Employer Identification Number (EIN) so that you may become a part of the system, then you need to learn which business structure suits you best.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
MARCH 22, 2018
The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There's no longer a template for how to apply for a job -- you can use social media, websites, and even interactive campaigns to get your name noticed by a recruiter.
Hubspot Marketing
MARCH 23, 2018
This is a question with many answers, and usually the best one anyone can give you is: “ it depends ”. Not too helpful, right? At Wyzowl , we set out to answer this question once and for all. In February 2018, we contacted 70 explainer video companies from across the industry and asked them how much it would cost for a 60 second explainer video. We then pooled and anonymized the data (and converted all of the prices to USD for consistency) to evaluate the benchmark cost.
Duct Tape Marketing
MARCH 22, 2018
A Story On How to Create Influence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bob Burg. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books.
Duct Tape Marketing
MARCH 22, 2018
Transcript of A Story On How to Create Influence written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello, welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Bob Burg. He is a sought after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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