Adobe Experience Cloud Blog

JULY 8, 2016

Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. While email remains a valuable source for communication, many companies are struggling to extend their reach on other channels, such as mobile, without increasing the strain on their already over-extended marketing resources.

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Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. If people aren’t retweeting, liking or clicking your Tweets, there’s a good chance your message is falling on deaf ears. Tweeting without any engagement is like shouting your thoughts to an empty room. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it.

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Marketing Insider Group

JULY 4, 2016

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […]. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group.

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Zumvu

JULY 6, 2016

The popular Twitter tools that marketers, bloggers and small businesses use to manage their twitter accounts and grow their business.

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Social Media Marketing Marketing Marketers Management 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 6, 2016

Author: Lisa Marcyes There’s never been a more exciting time to be a marketer. Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion.

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Sprout Social

JULY 7, 2016

With 1.09 billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too.

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Real Estate User-Generated Management Branding 73

Zumvu

JULY 7, 2016

A hand-picked list of 10 popular tools that will help you in effectively manage and market your business using Instagram.

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Adobe Experience Cloud Blog

JULY 5, 2016

Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. I would also like more Amazon Prime boxes and more NBA playoffs. Historically in B2B demand generation, more has been better too. More leads? You bet! But wait, let’s go back to college for one second. Remember the law of diminishing returns?

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Sprout Social

JULY 8, 2016

In today’s marketplace, your personal brand matters. For better or worse, how you’re perceived in person and across your social and digital platforms can have an impact on your career opportunities. Building and maintaining a personal brand is a daunting task–even for marketers. We often struggle with where to even start. This week at #SproutChat , we were join by Jeremey Goldman and Ali B.

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Marketing Insider Group

JULY 6, 2016

There is tons of potential in a freelance blogging career. If you can write well and you have great ideas for new posts, then you can start making money out of your talent. However, it’s not that easy to launch yourself into this competitive market with success. You need a lot of effort to attract […]. The post 7 Tips on How to Make a Free WordPress Site Look Credible appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 56

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

JULY 6, 2016

The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jonah Berger. Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious level.

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Product Marketing Marketers 42

Adobe Experience Cloud Blog

JULY 7, 2016

Author: Dave Chaffey I recently participated in a Marketo webinar on Key Email Trends European Marketers Need to Know (that really all marketers need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. It was interesting to see how similar these questions were and the common themes that arose, despite the different topics we covered.

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Email Marketing Thought Leadership Marketing Marketers 91

Sprout Social

JULY 6, 2016

Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Slowly but surely, Instagram is nibbling away at Facebook’s popularity. This is even more relevant when you see Instagram has reached more than 500 million active users.

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Fashion Social Media Marketing Food Marketing 111

Marketing Insider Group

JULY 7, 2016

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […]. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

JULY 7, 2016

Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing. photo credit flickr. Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. After all, SEO was all about gaming the search engine algorithms to push your websites higher than they deserved to go. You did this by finding loopholes in the system.

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PR SEO Finance Advertising 41

Rock Content

JULY 5, 2016

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” says Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” Image Source.

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Marketing Insider Group

JULY 5, 2016

Is the marketing you’re doing actually what you would want as a consumer? Surprisingly, for many Fortune 1000 marketers the answer is “no.” A live survey conducted with over 1,200 marketers from companies like IBM, Verizon, JPMorgan, Intel and MasterCard at the #ThinkContent Summit earlier this month found that there is a major disconnect between […].

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Marketing Insider Group

JULY 7, 2016

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. Chat 1.0 was all about the joys of being here […]. The post 7 Things Marketers Need to Know About Snapchat appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 53

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

JULY 6, 2016

Sometimes, you just don’t know what to make your content about. It’s ok. Writer’s block happens to the best of us. When a novelist hits a block, they’re encouraged to take a walk, read a book, listen to music and to free write. Their only concern is to get their ideas flowing again and resume […]. The post The Marketer’s Approach To Overcoming The Content Writer’s Block appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 52

Marketing Insider Group

JULY 6, 2016

By Jennifer Johnson, Marketing Manager, Alexa Looking for an affordable way to boost your brand’s reputation and find new consumers? Search no further. An effective content marketing strategy can create enormous wins and give small companies a chance to compete with larger ones. To see the results of content marketing in action, my team at Alexa […].

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Marketing Insider Group

JULY 8, 2016

Design shares a lot of similarities with Goldilocks and the Three Bears: A healthy dose of experimentation takes place, some lines are crossed, and most importantly, it involves finding a balance that’s “just right.” Some prefer their porridge scalding hot or simply don’t mind that their bed was purchased at PetCo, and that’s okay, too. […]. The post Struggling with Marketing Design?

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Marketing Marketers Place Content Marketing 47

Marketing Insider Group

JULY 2, 2016

If you love to tinker on your creative craft, you often feel you’re surrounded by people who “don’t get it.” This causes many of us to long for one thing that we never seem to get: total creative freedom. And, as the logic runs, to achieve creative freedom, we’d need to have our own audience — one that loves our work.

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Marketing Marketers Content Marketing 47

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

JULY 5, 2016

It’s no secret that personalized content gets more attention and better engagement than vague, anonymous messaging. But adding interactive elements to personalized content could be the one-two punch that takes campaigns from good to great. Recently, VentureBeat confirmed what most marketers had long suspected: adding a personalized touch to marketing campaigns meant the difference between […].

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Marketing Insider Group

JULY 3, 2016

In this episode, we hear stories about seeing the potential for things to be better, greater, and more creative, despite starting in a place that feels hopeless. When craft-driven creators are at the end of their ropes or they’ve been handed assignments or situations that feel utterly broken, what do they do? In This Episode: First, I wrestle with some leftovers.

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Place Marketing Marketers Content Marketing 45

Marketing Insider Group

JULY 4, 2016

When it comes to customer facing content, much is written about creative techniques, tools and infrastructure. But there is little thinking or discussion about content process change. By changing your content process for strategy and operations you can leverage resources and assets, accelerate production time to real-time, and scale outputs without compromise.

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Product Customer Marketing Marketers 44

Duct Tape Marketing

JULY 8, 2016

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. photo credit licdn. Every business craves for publicity, irrespective of its size and stature. If done right, it is an absolute gold for any business, online or otherwise. However, it remains a mystery to most businesses.

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PR eCommerce Shoppers Affiliate Marketing 39

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

JULY 2, 2016

Weekend Favs July One written by Roxanne Doche read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.

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Marketing Insider Group

JULY 4, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. […].

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