Sprout Social
JUNE 28, 2016
An Instagram contest is a great way to get more followers, build an engaged audience and grow your brand. However, if you’re not careful, your contest runs the risk of attracting the wrong type of people or completely flopping. The goal of your contest shouldn’t just be to increase your follower count. You want to build awareness for your brand and engage your current followers.
Marketing Insider Group
JUNE 30, 2016
Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […].
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Adobe Experience Cloud Blog
JUNE 28, 2016
Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). Today, it’s often used in business to describe a change in strategy or direction of a company, or a new disruptive product or business model that instigates growth.
Contently B2C
JUNE 30, 2016
“How do I talk to Gen Z?” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JUNE 27, 2016
Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results can be catastrophic. In some cases, companies never recover from their setbacks. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing soc
Marketing Insider Group
JUNE 30, 2016
You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. The post Are You Leveraging Your Content for Sales Enablement?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
JULY 1, 2016
How to Recover From Mistakes and Appease Unhappy Clients written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Few things are as stressful for a business owner or customer support representative as an angry client. A bad review can harm your business’ reputation and drive off future customers, and an irate person on the phone can make it challenging to keep your emotions calm and the conversation constructive.
Sprout Social
JULY 1, 2016
Every marketer dreams of having an opportunity to work for a company that’s rapidly expanding. When that opportunity arises, there’s a lot to learn and plenty of unexpected tasks to plan for and processes to establish. This week at #SproutChat , we were joined by Adam Palmer , Director of Digital at RumChata. During our chat, Adam talked about his marketing experience and offered our community advice on scaling a social media marketing strategy and expanding into international mark
Marketing Insider Group
JULY 1, 2016
In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents […]. The post Content Marketing for Real Estate: 7 Tips for Getting Real ROI appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JUNE 30, 2016
Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., but eventually, you have to know what’s actually driving revenue—and the C-suite wants numbers to prove it.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
JUNE 28, 2016
How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape Marketing. The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as a core practice, I sometimes encounter some pushback from business owners.
Zumvu
JULY 1, 2016
Do you wonder why your blog or a well drafted article is unable to draw sufficient amount of traffic despite working hard on it and having used all your creative guns?
Marketing Insider Group
JUNE 28, 2016
Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]. The post How to Increase Your Authority with Evergreen Content appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JUNE 29, 2016
Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? Many organizations have an insatiable appetite for content because the ability to offer interesting, relevant, and useful content is one of the only ways left to truly break through and engage your audience in an environment that’s considered ‘noisy’ on a good day and downright frenetic on an average one.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
JUNE 29, 2016
How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and providing you with valuable advice on how to successfully navigate through your Customer Journey.
Zumvu
JULY 1, 2016
Some of the top and widely used Website Builders have been discussed here that facilitate the construction of websites without manual coding.
Marketing Insider Group
JUNE 28, 2016
My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]. The post Content Source: The Secret Sauce To Quality Content appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JUNE 27, 2016
Author: Vyoma Kapur Welcome to Shark Week! This week, people from all over the world are tuning into content programming dedicated to—yep, you guessed it—sharks. This follows the well-timed release of The Shallows, a movie about a lone surfer’s survival attempts against a shark attack. With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
JUNE 25, 2016
Weekend Favs June Twenty-Five written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.
Zumvu
JUNE 30, 2016
Do you wonder why your blog or a well drafted article is unable to draw sufficient amount of traffic despite working hard on it and having used all your creative guns?
Marketing Insider Group
JUNE 27, 2016
Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. The post The Beginner’s Guide to Content Experiments appeared first on Marketing Insider Group.
Rock Content
JUNE 28, 2016
Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. When we describe time, we don’t just mean the flow of days, weeks or months that account for each calendar year.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
JUNE 28, 2016
Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or failure. Here […]. The post Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 27, 2016
Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to […].
Marketing Insider Group
JUNE 29, 2016
At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the bottom of […]. The post What Are Customers Looking for at the Bottom of the Funnel?
Marketing Insider Group
JUNE 27, 2016
Three years ago, The Onion published this satirical piece “Sponsored Content Pretty F **g Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, f **g love sponsored content,” said news and entertainment reader Erica Olson, adding that when […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
JUNE 29, 2016
Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked as the most important content marketing goal in the latest B2B Content […].
Marketing Insider Group
JUNE 30, 2016
What have you done for the top of your marketing (TOFU) funnel lately? If you’re not familiar with TOFU as it relates to your inbound marketing strategy, let’s do a quick recap. Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […]. The post TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 29, 2016
Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. The quality vs. quantity content debate is ongoing. On the quantity […]. The post How to Generate More Engagement (Without Creating More Content) appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 26, 2016
I yank open the fridge. It’s 8pm, and I haven’t eaten yet. I’m STARVING, except my fridge doesn’t seem to care. It’s slim pickins tonight. In the crisper draw, there’s half a raw eggplant — it’s starting to brown, and the skin is starting to wrinkle. Above that, some stale bread. (Well, the ENDS of the […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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