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Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little? Some articles say a walk would be healthier, while others extol the virtues of regular running. It can be hard to know where you stand! Content marketing can sometimes feel the same.
Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly. Google tweaks its algorithm constantly.
If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group.
Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have to be. Ultimately, you need to produce both types of content to see the results you want, but neither short-form or long-form content will serve your company’
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past.
There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. From day to day, they could wear the hat of a photographer, editor, copywriter, planner, customer support and even social media analyst.
In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]. The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group.
In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]. The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group.
On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital. Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase.
Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.
The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Trying to figure out what works for your audience can be a challenge. With so much competition, short attention spans and balancing multiple social media profiles , driving engagement is more difficult than ever.
With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by a non-professional
We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.
Reputation management is an essential part of an effective social media strategy. Since its launch in late 2013, Facebook Reviews has quickly become one of the most popular ways for consumers to leave direct, public feedback for brands. What’s more, nearly 66% of consumers who want to share their experiences, thoughts and opinions are most likely to do so on Facebook.
One of the biggest mistakes many content marketers make that prevents them from maximizing their content marketing ROI is not creating a strategy. Publishing content without a strategy is like walking in a pitch dark room with your eyes blindfolded. If you’re creating content without purpose and direction, and are just publishing for the sake […].
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
5 Visual Storytelling Trends That are Shaping The Future of Communication written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages.
This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time ( the first event was in New York ), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet? Our handpicked panel of content experts include: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital.
Here at Sprout Social , our customers depend on us to help them reliably manage their social media content. Sprout customers use our mobile iOS and Android applications so they can manage their social media on the go. When we decided to update our Android message Compose experience to support publishing multiple images attached to a Tweet, we wanted to make it clear to the user when multiple images were attached, even when not visible on the Compose screen.
Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
How to Tell Google What Your Content Means written by John Jantsch read more at Duct Tape Marketing. Search engines love content. That’s what they eat all day long, and they use HTML code to figure out what all those web pages say. The problem is that sometimes they don’t know what you mean by what you say. Have you ever done a search for a product or service and find the occasional odd result mixed in with what you thought you were looking for?
TL;DR. In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). In addition to driving engagement and increasing time spent on page, polls provide great utility in learning about your audience and their interests.
A gestão de reputação é uma parte essencial de uma estratégia eficaz de rede social. Desde o lançamento no final de 2013, as Avaliações do Facebook tornaram-se rapidamente uma das formas mais populares de os consumidores deixarem feedback direto e público para as marcas. Além do mais, quase 66% dos consumidores que querem compartilhar suas experiências, pensamentos e opiniões são mais propensos a fazê-lo no Facebook.
An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your […].
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
How to Build an Unbreakable Brand Culture written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. Within every company, big or small, brand and culture must unite to create a solid foundation for a lasting, successful business model. Individually these concepts serve a different purpose, but when combined, they are a driving force that enables long-term and sustainable growth.
The Social Media Monitoring Tools enable you to engage and interact with your audience and helps in enhancing your brand reputation in the digital world.
La gestión de reputación es una parte clave de una estrategia en redes sociales efectiva. Desde su lanzamiento en 2013, las Opiniones de Facebook se han convertido rápidamente en una de las maneras más populares que eligen los consumidores para dejar comentarios directos y públicos para las marcas. Además, prácticamente el 66% de los consumidores que quieren compartir sus experiencias, pensamientos y opiniones tienden más a hacerlo en Facebook.
By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. You’ve created content, published […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neil Patel. The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle. But I think there’s a middle ground – more like Charley Hustle – the player that prepares, works hard, and wins and loses with grace.
Discover some of the easy to apply tactics that can generate more leads from your Facebook Page while boosting your page visibility and user engagement.
Author: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. I couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. Then our graduation speaker asked the crowd a question that made me snap to attention: “How many of you have a job lined up for after graduation?
One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […]. The post The Massive Impact of Personalized Omni-channel Experiences appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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