Hootsuite
MARCH 4, 2020
Instagram is always evolving, with new features and updates nearly every week. And along with the platform, the tastes and expectations of users evolve too. If you want to stay relevant and keep your followers engaged, you need to adapt and get creative. Fortunately for you, we’ve rounded up some of the latest additions to the platform that can enhance your social strategy.
Sprout Social
MARCH 4, 2020
Do you know what a successful social media product launch looks like? If not, now’s the perfect time to figure it out. Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a product discovery channel.
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Hubspot Marketing
MARCH 3, 2020
Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI?
Content Marketing Institute
MARCH 4, 2020
You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hootsuite
MARCH 2, 2020
We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. More than 200 billion pins have been saved on Pinterest.
Sprout Social
MARCH 2, 2020
Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? And, once you figure that out, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. According to the Sprout Social Index: Empower and Elevate , 71% of social marketers agree they are able to provide helpful insights to other departments, yet only 12% of social teams say their primary function is to do so.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MARCH 2, 2020
Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. This shift is essential to any brand that wants to ally with buyers on an emotional level.
Hootsuite
MARCH 2, 2020
blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. It’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened. For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok.
Hubspot Marketing
MARCH 4, 2020
For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. This is a large part of how you boost brand awareness, engagements, conversions, and revenue (among other things) for your business.
Search Engine Journal
MARCH 1, 2020
Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn how they differ here. The post The Difference Between Content Marketing & Content Strategy (& Why You Need Both) via @JuliaEMcCoy appeared first on Search Engine Journal.
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Content Marketing Institute
MARCH 3, 2020
You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help. Continue reading → The post You Can Write Faster With This Guide appeared first on Content Marketing Institute.
Hootsuite
MARCH 4, 2020
Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Today, short videos are so popular that it’s hard to remember a time before they were everywhere. But a single app started the short video craze: Vine. With six-second looping videos, Vine offered creators a limited format with unlimited potential and quickly grew a devoted user base.
Hubspot Marketing
MARCH 6, 2020
The other day, I received the following email from Adobe and opened it on my desktop at work: This email from Adobe gave me a top-notch email experience on desktop. However, I didn't have time at the moment to "Learn more", so I marked the email as unread and saved it for my commute home. An hour later, on the T, I re-opened the email on mobile. Now, imagine if I opened this email on my phone and the image was low-quality, the text was too small to be read, and the call-to-action button was brok
Marketing Insider Group
MARCH 4, 2020
The growth of the internet has leveled the playing field for small and medium businesses. Smaller businesses with a strong product can now compete with global brands. However, competition is also greater than ever before. So how do you differentiate your product and stand out from the rest? Key Takeaways. You must have a real understanding of your audience in order to create a product that solves their problems.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
MARCH 2, 2020
You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? The free tool lets you turn data into eye-catching visuals and easy-to-read reports. Learn how to use it and your audiences will thank you. Continue reading → The post How to Visualize Data With Google Data Studio appeared first on Content Marketing Institute.
Search Engine Journal
MARCH 4, 2020
Follow these 19 tips and you'll be well on your way to perfecting a visual strategy for social media. The post Perfecting Your Visual Strategy on Social Media: 19 Tips to Follow via @karenneicy appeared first on Search Engine Journal.
Hubspot Marketing
MARCH 2, 2020
As a marketer, you've likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. But, despite its potential, many marketers are unsure how to approach marketing on the app.
Marketing Insider Group
MARCH 2, 2020
Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a grave mistake. By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
MARCH 5, 2020
How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading → The post 5 Alternatives to Make Stock Photography a Last Resort appeared first on Content Marketing Institute.
Search Engine Journal
MARCH 4, 2020
Are you sabotaging your content marketing and social media efforts? Here are five things to avoid. The post 5 Ways You May Be Sabotaging Your Content Marketing Campaigns via @JRiddall appeared first on Search Engine Journal.
Duct Tape Marketing
MARCH 3, 2020
How to Build Your Ideal Client written by John Jantsch read more at Duct Tape Marketing. If someone asked you right now who your ideal client was, would you be able to tell them? Having a clear picture of your ideal client is a critical part of growing your business. It’s nice to want to do business with everybody, but realistically, there are going to be some who are a better fit for your business than others.
Marketing Insider Group
MARCH 6, 2020
Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
MARCH 6, 2020
This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading → The post Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap] appeared first on Content Marketing Institute.
Search Engine Journal
MARCH 5, 2020
Start implementing this unique blog strategy which combines three tactics: intentional storytelling SEO, USPs, and sales blending. The post 3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback appeared first on Search Engine Journal.
Duct Tape Marketing
MARCH 3, 2020
Embracing Individuality to Grow Your Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bryan Wish. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I sit down with entrepreneur Bryan Wish. He is the founder of BW Missions , an organization that helps clients develop their brands and communities globally.
Marketing Insider Group
MARCH 3, 2020
Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization. When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Bannerflow
MARCH 6, 2020
Today there are many different in-house marketing models. The most complicated and rewarding structure being that of the in-house agency. Yet, according to Bannerflow’s State of in-housing Report 2020 , only 36 percent of brands have developed a separate in-house agency. One such brand is If, one of the largest insurance companies in Northern Europe, with regional offices across all the Nordic and Baltic states.
Search Engine Journal
MARCH 2, 2020
Join this webinar and learn how to stay ahead of the curve when it comes to your clients' content strategy. The post How to Evolve Your Clients’ Content Strategy with Ever-Changing Algorithms [Webinar] via @lorenbaker appeared first on Search Engine Journal.
Duct Tape Marketing
FEBRUARY 29, 2020
Weekend Favs February 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Marketing Insider Group
MARCH 4, 2020
Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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