Hootsuite
JULY 31, 2020
“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels.
Content Marketing Institute
JULY 30, 2020
If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading → The post Overcome a Boring Blog With These 5 Techniques appeared first on Content Marketing Institute.
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Hubspot Marketing
JULY 30, 2020
Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers.
Neil Patel
JULY 28, 2020
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hootsuite
JULY 29, 2020
Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for July 2020.
Sprout Social
JULY 28, 2020
Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Throughout quarantine, social gave brands a direct line to their customers. With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 28, 2020
Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Answer these three questions. Continue reading → The post 3 Questions to See If You Should Tackle Trending Topics appeared first on Content Marketing Institute.
Hootsuite
JULY 29, 2020
Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success. So what are you waiting for? Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network.
Sprout Social
JULY 29, 2020
When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers
Marketing Insider Group
JULY 27, 2020
These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out. As you can see, I have been writing about this topic for a long time.
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Content Marketing Institute
JULY 27, 2020
Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing? appeared first on Content Marketing Institute.
Hootsuite
JULY 29, 2020
Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. But it’s not easy to get that little grey checkmark (and maintain it). Maybe you’ve already tried to get your YouTube channel verified, and you were rejected. Maybe you earned it, and not long after, you lost it without knowing why.
Sprout Social
JULY 30, 2020
While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively.
Search Engine Journal
JULY 30, 2020
Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy. The post Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing via @lisabuyer appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
JULY 29, 2020
Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage. Let’s explore. Continue reading → The post You May be Undermining Your Content Marketing appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 28, 2020
One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). In that spirit, our AgileSherpas (myself included) spend a lot of time sharing information on marketing agility with anybody and everybody who’ll listen. As part of that effort, I recently joined the Content Marketing Institute and Workfront on a webinar about Agile marketing , and, as happens so often, there were far more amazi
Sprout Social
JULY 28, 2020
Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence.
Rock Content
JULY 31, 2020
Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JULY 31, 2020
Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal.
Marketing Insider Group
JULY 27, 2020
It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology. They all have several things thing in common – vision, passion, and ability to drive innovation and make their brilliant ideas become reality. One such person is Howard Dresner , the Chief Research Office and founder of Dresner Advisory Services.
Sprout Social
JULY 27, 2020
As a social marketer, time is a precious resource that you cannot afford to waste. And having data-driven, actionable insights is essential for your success. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Unfortunately, getting buy-in for this resource is extremely rare.
Rock Content
JULY 30, 2020
We are now living in the era of marketing 4.0. The term was coined by the renowned professor and author Philip Kotler, refers to the present period; marked most notably by the digital revolution already taking place in businesses and companies worldwide. The introduction of new channels, such as social networks and blogs, allows businesses to create exceptional user experiences that may now be enjoyed by a greater audience, such as the live broadcasts.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
JULY 31, 2020
This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading → The post Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap] appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 29, 2020
In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?
Duct Tape Marketing
JULY 28, 2020
How to Get Started in Influencer Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neal Schaffer. In this episode of the Duct Tape Marketing Podcast , I interview Neal Schaffer, author of The Age of Influence: The Power of Influencers to Elevate Your Brand. Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses.
Rock Content
JULY 27, 2020
Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience. It is possible to raise interest in products, generate interaction, and even work on customer service.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Diggity Marketing
JULY 29, 2020
Hi Matt, At what point does the wordcount length stop mattering? Is it better to do 1000 words on the supporting article than 500? Or does the word count not really matter past 500 words?
Marketing Insider Group
JULY 29, 2020
When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.
Duct Tape Marketing
JULY 27, 2020
What Problem Does Your Business Solve For You? written by John Jantsch read more at Duct Tape Marketing. Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What Problem Does Your Business Solve For You? See, at its heart, every business exists to solve problems.
Rock Content
JULY 27, 2020
Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience. It is possible to raise interest in products, generate interaction, and even work on customer service.
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