Hootsuite
SEPTEMBER 8, 2021
TikTok vs. Reels is one of the great rivalries of our time, much like Coke vs. Pepsi or BetaMax vs. VHS, or pants vs. culottes. You may be considering investing in Instagram Reels or Tiktok and wondering if you need to do both or just focus on one. But it’s so hard to pick a side when no one can seem to agree on which one is better for engagement rates.
Marketing Insider Group
SEPTEMBER 7, 2021
2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. One of the most important factors to consider? Google ranking factors.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Journal
SEPTEMBER 10, 2021
Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social Media for Keyword Research appeared first on Search Engine Journal.
Litmus
SEPTEMBER 9, 2021
Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns. Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed that data to give you the insights into those actions.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
SEPTEMBER 8, 2021
Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute.
Marketing Insider Group
SEPTEMBER 7, 2021
In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. And you can be successful without burning through your heard-pitched funding. Why? Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
SEPTEMBER 7, 2021
Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. In turn, customer data from other departments can be invaluable to the social media team.
Sprout Social
SEPTEMBER 8, 2021
While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand.
Martech
SEPTEMBER 7, 2021
In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.
Content Marketing Institute
SEPTEMBER 10, 2021
Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading → The post 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
SEPTEMBER 9, 2021
YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters. The post YouTube Adds 5 Features for Creators appeared first on Search Engine Journal.
Neil Patel
SEPTEMBER 6, 2021
Consumer marketplaces are essential to connecting businesses with consumers looking for services. However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.
Martech
SEPTEMBER 8, 2021
Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. Click here for the full report (no registration required).
Content Marketing Institute
SEPTEMBER 7, 2021
Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading → The post Content Distribution: Everything You Need to Know Right Now appeared first on Content Marketing Institute.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
SEPTEMBER 10, 2021
Your client roster is your SEO agency's greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate. The post 6 Reasons Your SEO Agency Is Losing Clients & What To Do About It appeared first on Search Engine Journal.
Neil Patel
SEPTEMBER 10, 2021
Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes.
Marketing Insider Group
SEPTEMBER 7, 2021
If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.”. Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands.
Content Marketing Institute
SEPTEMBER 9, 2021
The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers. Continue reading → The post 28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences appeared first on Content Marketing Institute.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
SEPTEMBER 6, 2021
TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The post TikTok Reveals What Makes A High Performing Ad On Its Platform appeared first on Search Engine Journal.
Neil Patel
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.
Marketing Insider Group
SEPTEMBER 6, 2021
Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.
Martech
SEPTEMBER 9, 2021
“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. “Right now, customers are becoming digital first, and let’s be honest, they’re becoming digital everywhere.”. Crocker was speaking about the historic push that brick-and-mortar businesses experienced to go digital due to pandemic lockdowns and social distancing.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
SEPTEMBER 5, 2021
An update rolling out soon to the Google News app will send users directly to publishers' own webpages, rather than being sent to AMP pages. The post Google News Sending Users Directly to Publishers’ Websites appeared first on Search Engine Journal.
Neil Patel
SEPTEMBER 10, 2021
Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is notoriously challenging.
Litmus
SEPTEMBER 8, 2021
It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. All eyes are on August as we dig through the data and bring you the insights that matter. What did we find?
Martech
SEPTEMBER 10, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we seeing transformation become permanent change? We’ve talked a lot about how marketing — and business in general — has needed to adapt to the unprecedented circumstances of the last year and a half.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Journal
SEPTEMBER 8, 2021
Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process. The post New Verification Guidelines For Facebook And Instagram Accounts appeared first on Search Engine Journal.
Pam Didner
SEPTEMBER 8, 2021
Facebook. Twitter. LinkedIn. During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. To accelerate your career path, you have to be very strategic and intentional, but at the same time, it also depends on luck and timing.
Neil Patel
SEPTEMBER 9, 2021
From sales targets to conversion rates , chances are you track a range of valuable analytics data. After all, this data allows you to create a winning marketing strategy and grow your business. The problem? It’s not always easy to make sense of the data, especially if it’s held across a bunch of different files on your hard drive. Wouldn’t it be great if you could bring these data sources together and view, at a glance, exactly how your marketing strategies are performing?
Martech
SEPTEMBER 9, 2021
This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Expert insights. Personalized for you.
145 
Let's personalize your content