Sat.Jan 13, 2024 - Fri.Jan 19, 2024

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Reaching Valuable Customers in a Post-Cookie World

Calvyn Lee Blog

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their ad platforms to support audience targeting and measurement after third-party cookies go away.

Customer 130
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou

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How strategic martech integration drives business growth

Martech

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company.

Transform 100
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13 Things To Remove From Your Website Immediately

Orbit Media Studios

By Andy Crestodina It’s a website. You can put anything there. But should you? People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It’s common to see websites that distract, confuse or worse. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices.

PR 126
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Social Content Strategy: How to Build a Loyal and Profitable Audience

Social Media Examiner

Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? In this article, we’ll explore a social content strategy. Why is a Social Content Strategy so Important? In today's crowded online marketplace, simply having a social media presence is no guarantee of business success. While creators often […] The post Social Content Strategy: How to Build a Loyal and Profitable Audience appeared first on Social Media Examiner.

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Alternatives to third-party cookies: The state of play

Martech

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.

Retail 133

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6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

Content Marketing Institute

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.

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Dry January is Big Bucks for Booze Makers

Hubspot Marketing

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver. But it’s not meant to be a detox. Instead, the creators say the goal is to reframe your relationship with alcohol as “a conscious choice, not a default.

Retail 105
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Reddit Is a Marketing Goldmine

Practical eCommerce - Marketing

Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results. The post Reddit Is a Marketing Goldmine appeared first on Practical Ecommerce.

eCommerce 100
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SMEI Launches Exclusive New AI Group for Sales & Marketing

SMEI

Willis Turner, President & CEO of SMEI This video was produced using an AI Avatar of Willis Turner and text to voice. “As a community, we can come together and learn to adopt AI tools to be better contributors as sales and marketing professionals. I hope you’ll join us on this exciting journey today!” -Willis Turner, President & CEO, SMEI Learn More About Sales & Marketing AI Vanguards!

Marketing 246
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Top 5 Inbound Marketing Services to Put in Place

Aspiration Marketing

Are you tired of chasing cold leads down dead-end alleys? Are appointment-setting services only getting you unqualified leads? Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

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A complete guide to the Search Generative Experience (SGE)

OnPassive Marketing

The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digit

Transform 145
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Email automation tools for the savvy marketer

Martech

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.

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GPT Tools for Sales & Marketing

SMEI

What is a GPT and how can it enhance my sales and marketing productivity? A GPT, or Generative Pre-trained Transformer, is a type of artificial intelligence model designed for understanding and generating human-like text. GPT models, like ChatGPT, are trained on a wide range of internet text. They learn patterns and information from this training, which enables them to perform a variety of language-related tasks.

Transform 130
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Web Accessibility Facts 2024 - Opportunity of Inclusive Design

Aspiration Marketing

Review web accessibility facts, risks, and the benefits it provides to businesses and users. Learn why and how to implement web accessibility effectively.

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Our First Fixathon: How We Squashed 44 Bugs in One Week

Buffer Marketing

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.

Product 126
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Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]

Customers.ai

This content is password protected. To view it please enter your password below: Password: The post Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.

Marketing 118
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Library of Sales and Marketing GPTS

SMEI

GPT Library Our library of GPTs that can assist you be more productive as a sales and marketing professional. Come back regularly for new additions! Price Pitch Assists salespeople in handling price objections with tailored advice. The post Library of Sales and Marketing GPTS appeared first on SMEI.

Price 130
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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HubSpot vs. Marketo: Choosing the Right Marketing Automation Platform

Aspiration Marketing

Are you feeling swamped by marketing tasks? Email blasts, lead nurturing, data analysis – it can get overwhelming. Fortunately, marketing automation platforms like HubSpot and Marketo can streamline your efforts and boost results. But which platform best suits your business needs?

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How To Bring Personality to Your Content and Personas

Content Marketing Institute

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.

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Take Your Semrush & Customers.ai Integration to the Next Level

Customers.ai

Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results! If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now.

CRM 110
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Marketers fume as Google Ads’ customer service hits ‘all-time low’

Martech

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.

Customer 111
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Hubspot Marketing

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 108
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Marketing

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement

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Google SGE impact by industry and emerging features

Search Engine Land

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. It’s surprising to see healthcare at the top of the list here, where many queries would fall under what Google would consider Your Money or Your Life (YMYL)

Finance 105
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Jay Mandel: Looking forward with AI

Martech

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.

Branding 109
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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YouTube Updates: Shorts, Podcast Migration, Shopping, and More

Social Media Examiner

Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Shorts YouTube Shorts Layouts Templates YouTube has introduced new features to make it easier for creators to convert their long-form videos […] The post YouTube Updates: Shorts, Podcast Migration, Shopping, and More appeared first on Social Media Examiner.

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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Marketing

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring man

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LinkedIn launches sponsored articles

Search Engine Land

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement.

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Salesforce announces new tools for retail marketers

Martech

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy).

Retail 105
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con