Aspiration Marketing
APRIL 5, 2022
As a company, everything you do is a reflection of your brand. Every interaction your company has with a customer, every product or service you deliver - it all reflects on who you are as a business and what you convey to the outside world. What many companies forget is that their recruitment efforts are also a component of their brand as an employer.
Search Engine Journal
APRIL 8, 2022
What's it like to work in data science? A Senior Data Scientist from Amazon shares his career journey and how he keeps machine learning fun. The post Career Building Tips From A Senior Data Scientist At Amazon appeared first on Search Engine Journal.
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Hootsuite
APRIL 7, 2022
Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world.
Backlinko
APRIL 5, 2022
I built 5,660 backlinks last month. (Without sending a single outreach email.). My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale. Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.). But there’s one big problem with most link building strategies: They don’t scale.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
CopyBlogger
APRIL 7, 2022
There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Orbit Media Studios
APRIL 6, 2022
Some of our content marketing gets real results. Some of our content marketing …not so much. This is obvious to anyone who has published anything anywhere. So naturally, marketing blogs are filled with advice on how to create high-performing content and how to measure performance. But it’s less obvious that content performs in two different ways. Some content is good at winning clicks and attracting visitors.
Content Marketing Institute
APRIL 6, 2022
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.
Hootsuite
APRIL 6, 2022
TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. This means you can plan your content ahead of time and have it go live at a time when your audience is most active. This is perfect for those who want to post consistent content but don’t have time to do it all in one day.
Hubspot Marketing
APRIL 6, 2022
Animated GIFs are great additions to your marketing. They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact. The best part about GIFs is that they aren't too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time. In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Roundtable
APRIL 7, 2022
Over the past day or so, there have been numerous complaints about Google Analytics real time analytics having serious latency issues. Some are saying the charts will show little to know traffic and then all of a sudden spike to show a tremendous amount of traffic.
Content Marketing Institute
APRIL 4, 2022
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.
Martech
APRIL 6, 2022
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (
Hubspot Marketing
APRIL 8, 2022
You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up…. "What are your weaknesses?". You spend what seems like an eternity battling inside your own head, "Do I tell them I’m occasionally late or that I take things too personally?" before settling on a response that makes you groan: "I just care too much and I work too hard.".
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
APRIL 4, 2022
Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link & How To Find More Local Link Opportunities appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 5, 2022
Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content.
Sprout Social
APRIL 5, 2022
Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content.
Search Engine Roundtable
APRIL 8, 2022
Lizzi Sassman and Martin Splitt brought on a special Google guest on their Google search off the record podcast to discuss structured data. The guest is named Ryan Levering who has been with Google for over 11 years working on structured data.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Buffer Marketing
APRIL 7, 2022
You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income.
Hubspot Marketing
APRIL 8, 2022
One of the most valuable functions in Google Sheets is the "IF" functions. Imagine you want to be able to quickly scan your spreadsheet and answer some key questions. This function will help you do that. Let’s jump into how it works and see some real-life examples. What does the if function do in Google Sheets? In Google Sheets, the if function allows you to check a condition and return a specific value if it’s TRUE.
Content Marketing Institute
APRIL 7, 2022
Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).
Search Engine Journal
APRIL 5, 2022
See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits. The post A Complete SEO Checklist for Website Owners appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Chief Martec
APRIL 7, 2022
What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. (With kudos to Samantha McGarry at Inkhouse PR for arranging this session.).
Practical eCommerce - Marketing
APRIL 4, 2022
The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day.". The post 5 Content Marketing Ideas for May 2022 appeared first on Practical Ecommerce.
Sprout Social
APRIL 6, 2022
A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms.
Search Engine Journal
APRIL 6, 2022
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
APRIL 5, 2022
Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users. But there's another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to provide a space for Instagram users to post short, 'snackable' content that mirrors what you'd see on TikTok.
Content Marketing Institute
APRIL 8, 2022
Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work.
AWeber
APRIL 5, 2022
How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well? If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design. However, adding some design elements could improve your email performance significantly. Why? Because studies show that 90 percent of the information transmitted to our brains is visual.
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