Hubspot Marketing

DECEMBER 30, 2019

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Content Marketing Institute

JANUARY 2, 2020

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings. Continue reading → The post 20 of the Best SEO Tips for Keyword Rankings and Google in 2020 appeared first on Content Marketing Institute.

SEO 142

SEO Content Marketing Marketing Marketers 142

Marketing Insider Group

JANUARY 2, 2020

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in.

Transform 109

Transform Whitepaper Thought Leadership Key Performance Indicator 109

Search Engine Journal

JANUARY 3, 2020

The perfect solution to create content that leads to conversion involves combining the arts of SEO and writing. The post SEO Writing: Top 47 Tips to Master a Combined Art via @ronlieback appeared first on Search Engine Journal.

SEO 97

SEO Content Marketing Marketers Marketing 97

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Duct Tape Marketing

DECEMBER 31, 2019

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through and assess the effect at each stage of the marketing

Customer Journey 85

Customer Journey Customer User-Generated Shipping 85

Content Marketing Institute

JANUARY 1, 2020

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing. Continue reading → The post 7 of the Most Helpful Social Media Tips for 2020 appeared first on Content Marketing Institute.

Social Media Marketing 134

Social Media Marketing Content Marketing Branding Marketing 134

Search Engine Journal

JANUARY 2, 2020

Here are 11 useful tips that will help you whip up brilliant headlines. The post 11 Headline Writing Tips to Drive Traffic & Clicks via @KristiKellogg appeared first on Search Engine Journal.

Content Marketing 96

Content Marketing SEO Marketers Marketing 96

Duct Tape Marketing

DECEMBER 30, 2019

The Top 10 Duct Tape Marketing Podcast Episodes for 2019 written by John Jantsch read more at Duct Tape Marketing. 2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur , which was released in October.

Marketing 81

Marketing Marketers Health SEO 81

Content Marketing Institute

DECEMBER 30, 2019

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading → The post Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates appeared first on Content Marketing Institute.

Product 105

Product Marketing Marketers Content Marketing 105

Moz

JANUARY 2, 2020

Posted by Cyrus-Shepard New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard image above to open a high resolution version in a new tab!

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SEO Key Performance Indicator Health Analytics 67

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. But they’re also responsible for driving business culture change and innovation.

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CMO Analytics Promotion Advertisers 65

Duct Tape Marketing

DECEMBER 28, 2019

Weekend Favs December 28 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 68

Marketing Marketers 68

Content Marketing Institute

DECEMBER 31, 2019

Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email. Continue reading → The post Why We Are Still Talking About Email in 2020 appeared first on Content Marketing Institute.

Content Marketing 102

Content Marketing Marketing Marketers 102

verse.ai

JANUARY 2, 2020

The business management expert Peter Drucker famously said, “The purpose of a business is to create a customer.” It’s certainly hard to argue with that, but what Drucker neglected to mention is that keeping the customers you have is critical to long-term business success. In fact, it costs 7x more to obtain a new customer than it costs to keep an existing one.

Customer 52

Customer Management Event Marketing Marketers 52

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Doug Garnett

DECEMBER 31, 2019

A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products. After all, “Price” is one of the 4Ps — apparently equal in importance to product, place and promotion. (You can view the thread starting here.). Truth is that price IS an equal partner among the 4Ps. Yet marketers spend the most time on the three Ps which aren’t Price.

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Price Communications Retail Advertisers 52

Duct Tape Marketing

JANUARY 1, 2020

Entrepreneurs on Fire Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch stops by John Lee Dumas’ podcast, Entrepreneurs on Fire, to discusses his latest book, The Self-Reliant Entrepreneur. Jantsch’s book is designed to help entrepreneurs discover their self-reliance—to believe that their lives are a work in progress, to trust fully in their gifts and follow their dreams without fear of judgement from others, and to l

Marketing 54

Marketing Marketers 54

Content Marketing Institute

JANUARY 3, 2020

Robert Rose reflects on what to do when people don’t get it, gives a fresh take on content marketing as a life ring for journalists, and talks with Alan Schulman about getting execs to appreciate the real value of content marketing. Continue reading → The post This is What to Do When People Don’t Get Content Marketing [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 66

verse.ai

DECEMBER 29, 2019

If you're trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. Your customers are mobile-- this is the way the world is, as mobile usage is now surpassing that of at-home internet access worldwide. [.] Read More.

Education 52

Education Marketing Marketers Promotion 52

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers