Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly.

Influencer Marketing 98

Influencer Marketing User-Generated Marketing Marketers 98

CMO Network

NOVEMBER 20, 2023

With U.S. marketers spending in excess of $350B on advertising in 2023, napkin math suggests that even a little waste is a lot of money.

Advertising 90

Advertising Advertisers CMO Marketing 90

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. What is media buying?

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Market Research 52

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation.

Key Performance Indicator 109

Key Performance Indicator Copywriting Marketing Marketers 109

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Kuno Creative

NOVEMBER 21, 2023

Not all failures in brand launch strategy are equal. Some flops fly under the radar barely causing a ripple, others make headlines. And some end up in the Museum of Failure. Yes, there is such a thing as the Museum of Failure. The touring exhibition has more than 150 failed products and services, from a horror movie-esque beauty mask that targets wrinkles with electricity (that never received FDA approval) to a line of Bic pens marketed exclusively to women.

Branding 105

Branding Product Marketing Marketers 105

Content Marketing Institute

NOVEMBER 21, 2023

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.

85

85

Digital Marketer

NOVEMBER 20, 2023

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. We can even develop entire marketing plans in SECONDS. We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no ti

User-Generated 96

User-Generated Copywriting Marketing Marketers 96

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

Customer Journey 112

Customer Journey Marketing Marketers Analytics 112

CMO Network

NOVEMBER 20, 2023

Snoop Dogg, the ultimate celebrity stoner, revealed that "giving up smoke" was, in fact, an ad for a smokeless stove. The maneuver imparts valuable lessons for leaders.

Branding 81

Branding CMO 81

Aspiration Marketing

NOVEMBER 22, 2023

In times of content being everywhere, the power of visual content cannot be overstated. From boosting your SEO rankings to enhancing page load speed and optimizing for social media, the right image formats can make or break your online success. Fortunately, we've tried various image formats and found what works best, and we're here to share it with you.

SEO 224

SEO Digital Marketing Marketing Marketers 224

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. One of the things I hate about writing is that you’re never done improving.

Transform 196

Transform Communications Promotion Customer 196

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. According to Gartner’s latest Hype Cycle for Emerging Technologies, generative AI has reached the “Peak of Inflated Expectations” This means e

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Search Engine Land

NOVEMBER 22, 2023

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.

User-Generated 143

User-Generated SEO Place Branding 143

Aspiration Marketing

NOVEMBER 23, 2023

Effective email marketing is a crucial aspect of any business's success. However, a significant challenge that often plagues marketers is the dreaded spam folder. When your meticulously crafted emails end up there, you miss out on potential customers and opportunities. Fortunately, these tools can help you improve email deliverability and reach customers.

Email Marketing 199

Email Marketing Customer Marketing Marketers 199

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

CMO Network

NOVEMBER 20, 2023

The 3rd Generation President and CEO of the renamed Enterprise Mobility reveals how she's repositioning the iconic rental car brand and her growth plans from here.

Branding 145

Branding CMO 145

Calvyn Lee Blog

NOVEMBER 22, 2023

WhatsApp has over 2.7 billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. So why has WhatsApp struggled so much to monetize its immense popularity? A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.

User-Generated 130

User-Generated Shipping Communications Customer 130

Search Engine Land

NOVEMBER 24, 2023

Google is deprecating the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.” What is the crawl rate limiter. It is a tool within the legacy version of Google Search Console that lets you communicate to Google crawl your site less than it currently does.

Communications 141

Communications Management SEO 141

Aspiration Marketing

NOVEMBER 21, 2023

Effective sales tools are crucial for closing deals in today's competitive sales world. Fortunately, HubSpot Sales Hub makes managing clients and closing deals more manageable. But, as businesses expand, so do their sales management needs. HubSpot offers excellent sales resources in its starter and professional tiers, but the enterprise tier is a must-have for sales teams looking to get one step further.

Management 197

Management 197

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Martech

NOVEMBER 20, 2023

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.

Email Marketing 128

Email Marketing Transform Whitepaper Marketing 128

Calvyn Lee Blog

NOVEMBER 22, 2023

Google Search Console (GSC) is a free online tool that website owners can install on their websites to view detailed statistics and information about their performance in Google search results. It is available at search.google.com/search-console. What Can You See in Google Search Console? There is a wide variety of data available in Google Search Console: Website performance statistics like clicks, impressions, click-through rate and position for queries that drive traffic to your site Indexing

eCommerce 130

eCommerce SEO Analytics Product 130

Search Engine Land

NOVEMBER 21, 2023

Attracting good traffic to your website and related properties is a great achievement in SEO. Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., to get those traffic numbers up! OK, celebration time is over. How much of that traffic is actually converting? SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages.

Real Estate 135

Real Estate SEO Education Analytics 135

CopyBlogger

NOVEMBER 24, 2023

Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.

Copywriting 125

Copywriting Content Marketing Marketing Marketers 125

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Businesses Grow

NOVEMBER 20, 2023

OK, I’ve had enough of this. In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No blog. No content on a website. Just LinkedIn. No, no, no. Also, no. It’s time to stop the insanity. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform.

SEO 126

SEO Branding Place Education 126

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content, yet leaving no trace of their identity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO. Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. 1.

SEO 131

SEO User-Generated Affiliate Marketing Finance 131

Martech

NOVEMBER 20, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Customer 111

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Businesses Grow

NOVEMBER 22, 2023

Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. The press responded with headlines like “game-changing” and “earth-shaking,” and I actually agree. Anyone of moderate intelligence and a $20/month subscription can now be a software developer — even me!

Customer 121

Customer Email Marketing Product Marketing 121

Customers.ai

NOVEMBER 22, 2023

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Because the reality is, when it comes to email, less is more.

Outbound Marketing 113

Outbound Marketing Email Marketing Promotion Communications 113

Search Engine Land

NOVEMBER 20, 2023

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that do not match the business running the ad.

Search Marketers 127

Search Marketers Product Marketing Marketers 127

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.

Price 112

Price Analytics Product Customer 112

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing