Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly.

Influencer Marketing 118

Influencer Marketing User-Generated Marketing Marketers 118

CMO Network

NOVEMBER 20, 2023

With U.S. marketers spending in excess of $350B on advertising in 2023, napkin math suggests that even a little waste is a lot of money.

Advertising 90

Advertising Advertisers CMO Marketing 90

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. What is media buying?

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Market Research 52

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation.

Key Performance Indicator 107

Key Performance Indicator Copywriting Marketing Marketers 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Kuno Creative

NOVEMBER 21, 2023

Not all failures in brand launch strategy are equal. Some flops fly under the radar barely causing a ripple, others make headlines. And some end up in the Museum of Failure. Yes, there is such a thing as the Museum of Failure. The touring exhibition has more than 150 failed products and services, from a horror movie-esque beauty mask that targets wrinkles with electricity (that never received FDA approval) to a line of Bic pens marketed exclusively to women.

Branding 94

Branding Product Marketing Marketers 94

Content Marketing Institute

NOVEMBER 21, 2023

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.

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Digital Marketer

NOVEMBER 20, 2023

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. We can even develop entire marketing plans in SECONDS. We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no ti

User-Generated 95

User-Generated Marketing Marketers Copywriting 95

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

Customer Journey 108

Customer Journey Marketing Marketers Analytics 108

CMO Network

NOVEMBER 20, 2023

Snoop Dogg, the ultimate celebrity stoner, revealed that "giving up smoke" was, in fact, an ad for a smokeless stove. The maneuver imparts valuable lessons for leaders.

Branding 81

Branding CMO 81

Aspiration Marketing

NOVEMBER 22, 2023

In times of content being everywhere, the power of visual content cannot be overstated. From boosting your SEO rankings to enhancing page load speed and optimizing for social media, the right image formats can make or break your online success. Fortunately, we've tried various image formats and found what works best, and we're here to share it with you.

SEO 216

SEO Digital Marketing Marketing Marketers 216

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. One of the things I hate about writing is that you’re never done improving.

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Transform Communications Promotion Customer 196

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. According to Gartner’s latest Hype Cycle for Emerging Technologies, generative AI has reached the “Peak of Inflated Expectations” This means e

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Search Engine Land

NOVEMBER 22, 2023

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.

User-Generated 141

User-Generated SEO Place Branding 141

Aspiration Marketing

NOVEMBER 23, 2023

Effective email marketing is a crucial aspect of any business's success. However, a significant challenge that often plagues marketers is the dreaded spam folder. When your meticulously crafted emails end up there, you miss out on potential customers and opportunities. Fortunately, these tools can help you improve email deliverability and reach customers.

Email Marketing 193

Email Marketing Customer Marketing Marketers 193

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

NOVEMBER 20, 2023

The 3rd Generation President and CEO of the renamed Enterprise Mobility reveals how she's repositioning the iconic rental car brand and her growth plans from here.

Branding 145

Branding CMO 145

Calvyn Lee Blog

NOVEMBER 22, 2023

WhatsApp has over 2.7 billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. So why has WhatsApp struggled so much to monetize its immense popularity? A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.

User-Generated 130

User-Generated Shipping Communications Customer 130

Search Engine Land

NOVEMBER 21, 2023

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others, indicates some big shake-ups are coming.

User-Generated 139

User-Generated Transform Product SEO 139

Aspiration Marketing

NOVEMBER 21, 2023

Effective sales tools are crucial for closing deals in today's competitive sales world. Fortunately, HubSpot Sales Hub makes managing clients and closing deals more manageable. But, as businesses expand, so do their sales management needs. HubSpot offers excellent sales resources in its starter and professional tiers, but the enterprise tier is a must-have for sales teams looking to get one step further.

Management 190

Management 190

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Businesses Grow

NOVEMBER 20, 2023

OK, I’ve had enough of this. In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No blog. No content on a website. Just LinkedIn. No, no, no. Also, no. It’s time to stop the insanity. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform.

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SEO Branding Place Education 127

Calvyn Lee Blog

NOVEMBER 22, 2023

Google Search Console (GSC) is a free online tool that website owners can install on their websites to view detailed statistics and information about their performance in Google search results. It is available at search.google.com/search-console. What Can You See in Google Search Console? There is a wide variety of data available in Google Search Console: Website performance statistics like clicks, impressions, click-through rate and position for queries that drive traffic to your site Indexing

eCommerce 130

eCommerce SEO Analytics Product 130

Search Engine Land

NOVEMBER 24, 2023

Google is deprecating the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.” What is the crawl rate limiter. It is a tool within the legacy version of Google Search Console that lets you communicate to Google crawl your site less than it currently does.

Communications 138

Communications Management SEO 138

Martech

NOVEMBER 20, 2023

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.

Email Marketing 124

Email Marketing Transform Whitepaper Marketing 124

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CopyBlogger

NOVEMBER 24, 2023

Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.

Copywriting 122

Copywriting Content Marketing Marketing Marketers 122

Businesses Grow

NOVEMBER 22, 2023

Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. The press responded with headlines like “game-changing” and “earth-shaking,” and I actually agree. Anyone of moderate intelligence and a $20/month subscription can now be a software developer — even me!

Customer 122

Customer Email Marketing Product Marketing 122

Search Engine Land

NOVEMBER 21, 2023

Attracting good traffic to your website and related properties is a great achievement in SEO. Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., to get those traffic numbers up! OK, celebration time is over. How much of that traffic is actually converting? SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages.

Real Estate 132

Real Estate SEO Education Analytics 132

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content, yet leaving no trace of their identity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot Marketing

NOVEMBER 22, 2023

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has been a pop culture classic since its release in 2004.

Millennials 111

Millennials Retail User-Generated Marketing 111

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.

Price 109

Price Analytics Product Customer 109

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO. Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. 1.

SEO 128

SEO User-Generated Affiliate Marketing Finance 128

Customers.ai

NOVEMBER 22, 2023

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Because the reality is, when it comes to email, less is more.

Outbound Marketing 113

Outbound Marketing Email Marketing Promotion Customer 113

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications