Hubspot Marketing
OCTOBER 29, 2019
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product.
Hootsuite
OCTOBER 30, 2019
Twitter statistics, we have them. Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. As with most established social media platforms , Twitter’s user growth has been evening out for a while.
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Neil Patel
OCTOBER 29, 2019
Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.
Marketing Insider Group
OCTOBER 28, 2019
Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. After seeing one too many products fail to meet the ads’ promises (remember New Coke?), customers lost faith in ads. If your content marketing strategy is more New Coke than the moneymaker it should be, read on. We’ll show you how to fix it. What consumers want is more information, truthful information, as in “How does it taste?
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
OCTOBER 28, 2019
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
OCTOBER 31, 2019
Want to create truly valuable SEO content? Find subject matter experts. Here's how to do it. The post How to Find Subject Matter Experts Using Slack & Other Web Communities via @s_watts_seo appeared first on Search Engine Journal.
Sprout Social
OCTOBER 29, 2019
So you want to design a logo for your company or organization. If you have the resources, our first suggestion is to hire or commission a designer. Designing a logo may seem simple, but ask any good designer and they’ll tell you it’s not. The design process rarely is. Plus, you get what you pay for, and we want you to have the best. But if you need to start building your brand’s visual identity and hiring a designer isn’t an option for you, we’re here to walk you through it.
Hubspot Marketing
NOVEMBER 1, 2019
Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic -- a number drastically higher than just two years prior, when only 63% used video. If you're an email marketer, I'm willing to bet you've considered how you might spruce up your subscription and click-through rates with video.
Hootsuite
OCTOBER 28, 2019
What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Adobe Experience Cloud Blog
OCTOBER 28, 2019
In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion.
Content Marketing Institute
OCTOBER 30, 2019
Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building. Continue reading → The post Which of These 3 Content Pillar Types Should You Build? appeared first on Content Marketing Institute.
Marketing Insider Group
OCTOBER 30, 2019
One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. Developing a customer advocacy approach includes many facets, including data, measurement and research.
Hootsuite
OCTOBER 28, 2019
It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. But it’s important to stay on top of things. These days, simply having an overactive, wisecracking Twitter account isn’t enough to stand out. And frankly, it’s become kind of annoying. Whatever Twitter’s intentions were, this is what it has become pic.twitter.com/P06aEc694u. — Adam Graham (@grahamorama) May 20, 2019.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Adobe Experience Cloud Blog
OCTOBER 31, 2019
There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do one thing right above all else – they create an experience that can leave people feeling satisfied and happy.
Search Engine Journal
OCTOBER 28, 2019
Follow these four tips to create a content plan that can help increase your brand reach and conversions on Instagram. The post How to Create Your Instagram Content Plan via @mansidhorda appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 28, 2019
The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading → The post Why You Need to Get a Life(cycle) Email Marketing Program appeared first on Content Marketing Institute.
Sprout Social
OCTOBER 29, 2019
Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I’ve always heard the saying, “I wish I had more hours in the day,” but that mentality always led me to burnout.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Adobe Experience Cloud Blog
OCTOBER 29, 2019
The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.
Search Engine Journal
OCTOBER 30, 2019
Increase conversions on your content marketing campaigns by communicating the benefits of what you have to offer. The post Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 31, 2019
Do you view numbers as something akin to Frankenstein’s monster? To get over the fear, you need an “exercism” – this five-step workout will train your writing muscles to wrest all benefits from numbers. Continue reading → The post 5 Writing Tricks to Treat Your Audiences appeared first on Content Marketing Institute.
Duct Tape Marketing
OCTOBER 29, 2019
Why Obtaining Backlinks is a Lot Like Networking written by John Jantsch read more at Duct Tape Marketing. Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your competitors that are relative unknowns in the
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Adobe Experience Cloud Blog
OCTOBER 30, 2019
When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization? The reality is that personalization is far more vast and complex than addressing someone by name, and students expect much more when they are interacting with your site.
Search Engine Journal
OCTOBER 30, 2019
Here are five ways to make sure that your older evergreen content is still getting the attention it deserves. The post How to Promote Your Old Evergreen Content: 5 Tips via @KristiKellogg appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 29, 2019
Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading → The post Do Marketers Need Hearing Aids? Tips for Active Audience Listening [Research] appeared first on Content Marketing Institute.
Duct Tape Marketing
OCTOBER 30, 2019
Getting the Meeting with Contact Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Stu Heinecke. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with marketer, cartoonist, and author, Stu Heinecke. He is a cartoonist for the Wall Street Journal and a founder of Cartoonists.org , a collective of well-respected cartoonists who donate their work to benefit charities.
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Adobe Experience Cloud Blog
OCTOBER 29, 2019
The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.
Litmus
NOVEMBER 1, 2019
Here at Litmus, we may seem biased towards email testing, but it’s because we’ve seen what happens when a carefully crafted email goes off the rails in the final moments. Email mistakes are costly (and embarrassing), so you’d think marketers would do whatever they can to avoid them and protect their brands. But when we surveyed nearly 2,000 marketers about their email testing routines, we were a bit surprised.
Moz
OCTOBER 31, 2019
Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.
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