Adobe Experience Cloud Blog
FEBRUARY 18, 2020
Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model has been challenged by a more intuitive consumer model. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making has received an increasing amount of attention and consideration.
Hootsuite
FEBRUARY 20, 2020
Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available. Behold, our list of the latest social media statistics. For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, usi
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Neil Patel
FEBRUARY 18, 2020
* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.
Sprout Social
FEBRUARY 17, 2020
A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Adobe Experience Cloud Blog
FEBRUARY 18, 2020
Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement after extensively testing the popularity of playlists curated by its editorial team and collecting data on user listenin
Hootsuite
FEBRUARY 18, 2020
Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 20, 2020
Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy
Search Engine Journal
FEBRUARY 17, 2020
Discover five of the most useful approaches to enrich and diversify your digital marketing strategy. The post 5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980 appeared first on Search Engine Journal.
Hootsuite
FEBRUARY 18, 2020
Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million followers in five hours and 16 minutes? Record-setting. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement.
Content Marketing Institute
FEBRUARY 17, 2020
The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading → The post 6 Things You Should Stop Doing to Content [Tools] appeared first on Content Marketing Institute.
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Sprout Social
FEBRUARY 18, 2020
It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all.
Search Engine Journal
FEBRUARY 17, 2020
Here's how to master the right content marketing skills to achieve results and ROI. The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal.
The CMO Survey
FEBRUARY 21, 2020
Duke University, Fuqua School of Business MBA students Katie Hall and Torren McCarthy as well as Holly Larson contributed to this post. The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior.
Content Marketing Institute
FEBRUARY 18, 2020
Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading → The post Want More Business? Narrow Content Focus to Targeted Accounts appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
FEBRUARY 21, 2020
Moment positions itself as “the outfitter of photographers and filmmakers.” The company hit the scene in 2014, offering camera lenses to attach to mobile phones. In just a few short years, Moment has expanded into a lifestyle brand synonymous with democratizing professional-quality photography from your pocket. The company’s content lead, Brian Cason , ensures the brand’s social presence matches that reputation, with thoughtful content that seamlessly brings Moment’s customers into its brand sto
Search Engine Journal
FEBRUARY 20, 2020
Here's a process for creating content, applying it to different platforms and formats, and mapping it to your funnel. The post How to Repurpose 1 Blog Post into 80+ Pieces of Content via @johnelincoln appeared first on Search Engine Journal.
Marketing Insider Group
FEBRUARY 19, 2020
We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad.
Content Marketing Institute
FEBRUARY 20, 2020
A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Conversion Rates Rise appeared first on Content Marketing Institute.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
FEBRUARY 19, 2020
Developing Important Entrepreneurial and Leadership Qualities written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jack McGuinness. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is Jack McGuinness. McGuinness is the co-founder and managing partner of Relationship Impact , a consulting firm focused on helping great leaders build great leadership teams.
Search Engine Journal
FEBRUARY 19, 2020
Here's why and how digital marketers can start using content to build businesses holistically. The post It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’ via @dohertyjf appeared first on Search Engine Journal.
Marketing Insider Group
FEBRUARY 17, 2020
It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though. One of the most frequent remarks I hear from business owners is, “Sure, content marketing works for the big brands.
Content Marketing Institute
FEBRUARY 21, 2020
This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Bannerflow
FEBRUARY 19, 2020
In-house marketing trends are developing all the time. In 2020 they are changing the way brands operate and causing marketing teams to evolve. Knowing the facts is essential in order to make in-housing a success. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. .
Duct Tape Marketing
FEBRUARY 18, 2020
Using a Framework to Create Inventive Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with marketing expert Melanie Deziel. Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller.
Marketing Insider Group
FEBRUARY 18, 2020
Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics?
Litmus
FEBRUARY 17, 2020
Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision. With so much riding on a single tool, choosing the right one can feel daunting—and now we’re talking about choosing multiple ? Yes, but don’t fear. There are scenarios when two—or three, or four—ESPs are better than one.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Moz
FEBRUARY 20, 2020
Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.
Duct Tape Marketing
FEBRUARY 20, 2020
Storytelling Around Disruption and Innovation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Margolis. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term.
Zumvu
FEBRUARY 18, 2020
A lot of time and effort goes into launching a brand new eCommerce business website online. With hurdles and challenges along the way, all of these will be rather unworthy of the trouble if the site is not optimised for its intended use.
Litmus
FEBRUARY 21, 2020
When productivity is high, your team is in sync, and you’re meeting deadlines with ease, getting campaigns out the door can be—dare I say it?—fun. But such a well-oiled machine is a rare occurrence. Why are most email teams less productive than they’d like to be? We teamed up with the productivity experts from Trello to look at the biggest mistakes that kill team productivity and share what you can do to help your team create better emails, faster.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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