Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement after extensively testing the popularity of playlists curated by its editorial team and collecting data on user listenin

Thought Leadership 167

Thought Leadership Marketing Marketers Analytics 167

The CMO Survey

FEBRUARY 21, 2020

Duke University, Fuqua School of Business MBA students Katie Hall and Torren McCarthy as well as Holly Larson contributed to this post. The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior.

CMO 130

CMO B2C Marketing Marketers 130

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news.

Whitepaper 145

Whitepaper User-Generated Analytics Thought Leadership 145

Search Engine Journal

FEBRUARY 17, 2020

Discover five of the most useful approaches to enrich and diversify your digital marketing strategy. The post 5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980 appeared first on Search Engine Journal.

Digital Marketing 141

Digital Marketing Marketing Marketers Marketing Strategy 141

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

FEBRUARY 19, 2020

Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute.

Analytics 139

Analytics Content Marketing Marketing Marketers 139

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all.

Branding 136

Branding PR Retail Analytics 136

Search Engine Journal

FEBRUARY 17, 2020

Here's how to master the right content marketing skills to achieve results and ROI. The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 140

Content Marketing Marketing Marketers Education 140

Content Marketing Institute

FEBRUARY 17, 2020

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading → The post 6 Things You Should Stop Doing to Content [Tools] appeared first on Content Marketing Institute.

Content Marketing 137

Content Marketing Marketing Marketers 137

Sprout Social

FEBRUARY 17, 2020

A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck

Fashion 124

Fashion User-Generated Advertising Advertisers 124

Marketing Insider Group

FEBRUARY 19, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad.

Influencer Marketing 131

Influencer Marketing Branding Finance Marketing 131

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

FEBRUARY 20, 2020

Here's a process for creating content, applying it to different platforms and formats, and mapping it to your funnel. The post How to Repurpose 1 Blog Post into 80+ Pieces of Content via @johnelincoln appeared first on Search Engine Journal.

Content Marketing 140

Content Marketing Marketing Marketers 140

Content Marketing Institute

FEBRUARY 18, 2020

Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading → The post Want More Business? Narrow Content Focus to Targeted Accounts appeared first on Content Marketing Institute.

Content Marketing 121

Content Marketing Marketing Marketers 121

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy

User-Generated 119

User-Generated Management Product Education 119

Moz

FEBRUARY 20, 2020

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

SEO 81

SEO Branding Advertising Advertisers 81

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

FEBRUARY 19, 2020

Here's why and how digital marketers can start using content to build businesses holistically. The post It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’ via @dohertyjf appeared first on Search Engine Journal.

Content Marketing 128

Content Marketing Marketing Marketers Digital Marketing 128

Content Marketing Institute

FEBRUARY 20, 2020

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Conversion Rates Rise appeared first on Content Marketing Institute.

Content Marketing 115

Content Marketing Marketing Marketers 115

Duct Tape Marketing

FEBRUARY 19, 2020

Developing Important Entrepreneurial and Leadership Qualities written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jack McGuinness. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is Jack McGuinness. McGuinness is the co-founder and managing partner of Relationship Impact , a consulting firm focused on helping great leaders build great leadership teams.

Management 86

Management Product Marketing Marketers 86

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics?

Logistics 107

Logistics Event Marketing Analytics User-Generated 107

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Litmus

FEBRUARY 19, 2020

To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Our friends at HubSpot have you covered. With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including S

Market Trends 70

Market Trends Digital Marketing Email Marketing Marketing Mix 70

Content Marketing Institute

FEBRUARY 21, 2020

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 106

Content Marketing Advertising Advertisers Marketing 106

Duct Tape Marketing

FEBRUARY 18, 2020

Using a Framework to Create Inventive Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with marketing expert Melanie Deziel. Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller.

Branding 85

Branding Marketing Marketers Customer 85

Zumvu

FEBRUARY 18, 2020

A lot of time and effort goes into launching a brand new eCommerce business website online. With hurdles and challenges along the way, all of these will be rather unworthy of the trouble if the site is not optimised for its intended use.

eCommerce 52

eCommerce Branding 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model has been challenged by a more intuitive consumer model. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making has received an increasing amount of attention and consideration.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Neil Patel

FEBRUARY 18, 2020

* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.

Non-Profit 145

Non-Profit SEO Price Management 145

Duct Tape Marketing

FEBRUARY 20, 2020

Storytelling Around Disruption and Innovation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Margolis. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term.

Marketing Strategy 82

Marketing Strategy Customer Marketing Marketers 82

Marketing Insider Group

FEBRUARY 17, 2020

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though. One of the most frequent remarks I hear from business owners is, “Sure, content marketing works for the big brands.

Content Marketing 130

Content Marketing Branding B2C Marketing 130

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Litmus

FEBRUARY 21, 2020

When productivity is high, your team is in sync, and you’re meeting deadlines with ease, getting campaigns out the door can be—dare I say it?—fun. But such a well-oiled machine is a rare occurrence. Why are most email teams less productive than they’d like to be? We teamed up with the productivity experts from Trello to look at the biggest mistakes that kill team productivity and share what you can do to help your team create better emails, faster.

Product 57

Product Shipping Analytics Place 57

Moz

FEBRUARY 16, 2020

Posted by MiriamEllis. How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address?

SEO 76

SEO Retail Branding Product 76

Duct Tape Marketing

FEBRUARY 18, 2020

The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing. The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. They can pour through the pages of your website, read reviews from existing customers to glean the unvarnished truth about your business, and peek at your social media p

Whitepaper 81

Whitepaper Customer Journey Digital Marketing eBook 81

Hootsuite

FEBRUARY 18, 2020

Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million followers in five hours and 16 minutes? Record-setting. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement.

Shipping 145

Shipping User-Generated Non-Profit Analytics 145

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications