Marketing Insider Group

APRIL 3, 2016

How are your followers reacting to your content? Are you able to create engagement with them, earn social shares and link backs, and drive people to your landing pages? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […]. The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group.

Content Marketing 98

Content Marketing Marketers Marketing Marketing Strategy 98

Adobe Experience Cloud Blog

APRIL 8, 2016

Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not a SEO guru. You don’t have years of experience with SEO. The panic sets in.

SEO 96

SEO Finance Food Thought Leadership 96

Rock Content

APRIL 5, 2016

What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan

Management 78

Management Finance Communications Content Marketing 78

Duct Tape Marketing

APRIL 4, 2016

Why Online Reviews Should Be a Part of Your Referral Marketing Program written by Alex Boyer read more at Duct Tape Marketing. When it comes to marketing, nothing beats a quality referral from a trusted source. Developing a strong referral program is vital for many businesses. Increasingly, online reviews can play a very important part in a vibrant referral program.

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Education Marketing Marketers Retail 53

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CRM

Marketing Insider Group

APRIL 5, 2016

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Once you have determined how much you can spend on this project, the second step is to define your target customer base on mobile. […]. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group.

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Marketing Marketers Customer 109

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. And in previous posts I’ve written about how critical it is for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals.

Thought Leadership 91

Thought Leadership Marketing Marketers Marketing Automation Platform 91

Marketing Insider Group

APRIL 7, 2016

Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him? Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […]. The post Everything You Need to Know About Content Marketing Automation appeared first on Marketing Insider Group.

Content Marketing 75

Content Marketing Marketing Marketers 75

Marketing Insider Group

APRIL 6, 2016

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use […]. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group.

Marketers 75

Marketers Marketing Content Marketing 75

Marketing Insider Group

APRIL 8, 2016

Content marketing and lead generation have always gone hand in hand. Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. But guess what? Visitors don’t want to fill out your form to get to your content. Consider the […]. The post Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content appeared first on Marketing Insider Group.

Content Marketing 75

Content Marketing Marketers Marketing 75

Marketing Insider Group

APRIL 6, 2016

It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. To get their buy-in, you need to show them the ROI of content marketing. But what makes this so hard is because content marketing is a long-term investment with long-term results. Content marketing is […]. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group.

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Content Marketing CMO Marketing Marketers 75

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

APRIL 5, 2016

Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social sites. However, that disparate presence is a far cry for […].

Marketers 75

Marketers Marketing Content Marketing 75

Marketing Insider Group

APRIL 4, 2016

Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […].

Marketers 75

Marketers Marketing Content Marketing 75

Marketing Insider Group

APRIL 7, 2016

Consumers want value. And when they’re using a mobile device, they want it faster. Businesses must keep up with the pace of the mobile frontier to engage readers and stay ahead of the competition. Below are a few powerful ways to gain new subscribers and convert readers into repeat customers. Get to the Point Mobile’s […]. The post How to Engage Consumers with Mobile Marketing appeared first on Marketing Insider Group.

Marketing 72

Marketing Marketers Customer 72

Marketing Insider Group

APRIL 4, 2016

Nearly half of all leads generated by your marketing campaigns are not actual sales leads, Straight North reported in its latest study. Over the last 18 months, Straight North collected and analyzed more than 373,000 inquiries, including online form submissions and phone calls, and found that only about half of all inquiries were sales leads. […].

Marketing 72

Marketing Marketers Content Marketing 72

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

APRIL 2, 2016

As a general rule, I’m not a fan of the term, “growth hacking”. Mostly it’s because it seems to convey some really small hack that somehow will bring about huge results – results that are almost never repeatable. But, if you want to dramatically grow your Facebook followers – then this is one growth hack […]. The post Double Your Facebook Followers in 60 Days appeared first on Marketing Insider Group.

Marketers 72

Marketers Marketing Content Marketing 72

Marketing Insider Group

APRIL 3, 2016

SXSW is the “SuperBowl” of experiential marketing and this year was one of my favorites. I hosted a book signing at the Barnes and Noble in the Austin Convention Center for my new book, Humanize Your Brand, available on Amazon. I also hosted a Mentorship Session where business owners had the chance to sign-up in […]. The post 7 Things I Learned at SXSW appeared first on Jessica Ann Media.

Branding 72

Branding Marketers Marketing Content Marketing 72

Duct Tape Marketing

APRIL 7, 2016

Four Things to Do Before Emailing an Influencer written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay. It’s a common scenario: you find an influencer on social media, and you want to contact them for a project. Maybe you think they would make a great guest blogger, or you just want to feature their story on your site. But is it time for a cold email yet?

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PR Social Media Marketing User-Generated Communications 53

Duct Tape Marketing

APRIL 4, 2016

What Makes a Video Viral? written by Alex Boyer read more at Duct Tape Marketing. Video is one of the most engaging forms of digital marketing. This shouldn’t be a surprise to anyone. Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video.

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Advertisers Advertising Marketing Plan Digital Marketing 53

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Duct Tape Marketing

APRIL 6, 2016

Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing. Peter Shankman via Twitter. Marketing Podcast with Peter Shankman. As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder.

Health 52

Health Management Product Marketers 52

Duct Tape Marketing

APRIL 5, 2016

Finding the Truth in Your Business written by John Jantsch read more at Duct Tape Marketing. From the headline of this post you might expect to find a lengthy manifesto about purpose and passion in business, but the truth in most businesses lies in the numbers. (Sorry if the Zen picture made it worse – I just liked it). Analytics or metrics or whatever you choose to call how a business performs can not lie – as long as you ask the right questions and track the right things.

Finance 52

Finance Health Analytics SEO 52

Duct Tape Marketing

APRIL 5, 2016

Illuminate the Path Forward written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nancy Duarte and Patti Sanchez. Great leadership involves great storytelling – it’s simply a proven fact. Storie create emotion and the greatest way to influence someone is to move them. There’s been a lot written about this topic over the last few years, but few people know how to craft a great story and use that story in a business context than Nancy Duarte.

Communications 49

Communications Marketers Marketing 49

Duct Tape Marketing

APRIL 2, 2016

Weekend Favs April Two written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Management Marketers Marketing 49

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

APRIL 8, 2016

WordPress Plays a Key Role in Improving Reviews and Ratings written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay. Blogging is a great way to let your inner author awaken. The best part about blogging is that you don’t have to stick to a set of topics or even a theme. Even if you own a food blog, you can create a post or two about travelling.

Food 51

Food User-Generated SEO Social Media Marketing 51

Adobe Experience Cloud Blog

APRIL 4, 2016

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users –almost a third of all people on the Internet–and reaches more 18 to 34-year-olds than any cable network in the U.S. .

Thought Leadership 91

Thought Leadership Fashion Marketing Marketers 91

Adobe Experience Cloud Blog

APRIL 6, 2016

Author: Sanjay Dholakia Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before. A report out today from The Economist Intelligence Unit (EIU), sponsored by Marketo, shows just how much our world is shifting.

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Transform Thought Leadership CMO Marketing 91