Hubspot Marketing

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Neil Patel

SEPTEMBER 3, 2019

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.

SEO 111

SEO Marketing Marketers 111

Hootsuite

SEPTEMBER 4, 2019

As a content marketer you want people to click on your headlines. So they’ll read your posts. And buy your stuff. I get it. Wouldn’t want it any other way. That’s what I, you, and your boss expect. But resorting to clickbait to get those clicks? Not an option. Why? I’ll explain shortly, but first… Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.

Transform 111

Transform Copywriting Social Media Marketing Branding 111

Content Marketing Institute

SEPTEMBER 3, 2019

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading → The post How to Develop a Content Strategy: Start With These 3 Questions appeared first on Content Marketing Institute.

Marketing Strategy 106

Marketing Strategy Content Marketing Marketing Marketers 106

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

SEPTEMBER 4, 2019

When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Instagram photos were taken with the in-app camera and on today’s screens, those old posts look blurry and pixelated. Now, the feed is a mix of smartphone photos and professionally processed photos. The smartphone camera is good enough now that it’s possible to use it on the fly and some won’t even know the difference.

Analytics 105

Analytics Food Branding Place 105

Search Engine Journal

SEPTEMBER 6, 2019

Learn how you can use content marketing to improve your PPC performance, and vice-versa. The post 5 Surprising Ways Great Content & PPC Can Help Each Other via @krisjonescom appeared first on Search Engine Journal.

Content Marketing 90

Content Marketing Marketing Marketers 90

Content Marketing Institute

SEPTEMBER 2, 2019

It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading → The post Get a Refresh on the What, Why, Where, and How of Content Marketing appeared first on Content Marketing Institute.

Content Marketing 103

Content Marketing Marketing Marketers 103

Marketing Insider Group

SEPTEMBER 3, 2019

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy. If you don’t continually review and adapt your marketing strategy, there’ll probably come […].

Digital Marketing 87

Digital Marketing Marketing Strategy Marketing Marketers 87

Traackr

SEPTEMBER 5, 2019

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.

Influencer Marketing 92

Influencer Marketing Marketing Marketers Place 92

Search Engine Journal

SEPTEMBER 3, 2019

This guide will help you optimize your content for questions and keywords in this age of semantic search. The post Questions & Keywords: How Should You Optimize Your Content? via @Manish_Analyst appeared first on Search Engine Journal.

Content Marketing 75

Content Marketing SEO Marketing Marketers 75

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

SEPTEMBER 4, 2019

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading → The post Got a Plan? Content Marketing Success Demands It appeared first on Content Marketing Institute.

Content Marketing 93

Content Marketing Marketing Marketers 93

Marketing Insider Group

SEPTEMBER 4, 2019

Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.

Energy 87

Energy Marketing Marketers Content Marketing 87

Duct Tape Marketing

SEPTEMBER 3, 2019

How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy , and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like

Finance 78

Finance Customer Journey SEO Management 78

Moz

SEPTEMBER 5, 2019

Posted by JoyHawkins When it comes to Google's algorithms, there's quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. Click on the whiteboard image above to open a high resolution version in a new tab!

SEO 64

SEO Whitepaper Thought Leadership Fashion 64

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

SEPTEMBER 5, 2019

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists. Continue reading → The post Latest Winners of Content Marketing Awards Up the Game appeared first on Content Marketing Institute.

Content Marketing 87

Content Marketing Marketing Marketers 87

Marketing Insider Group

SEPTEMBER 2, 2019

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, […].

Marketing 86

Marketing Marketers Marketing Strategy 86

Duct Tape Marketing

SEPTEMBER 5, 2019

How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jono Bacon. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with consultant and community strategy and management expert Jono Bacon. Bacon served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage before founding his own consulting firm.

Management 69

Management Branding Customer Product 69

illumin

SEPTEMBER 3, 2019

In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google. Meet Google Home, a voice-activated speaker powered by the Google Assistant. Ask it questions. Tell it to do things.

Branding 61

Branding Place Management Product 61

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

SEPTEMBER 6, 2019

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference. Continue reading → The post The Weekly Wrap: Don’t Fear the Unsatisfying Ending appeared first on Content Marketing Institute.

Traditional Marketing 75

Traditional Marketing Content Marketing Marketing Marketers 75

Marketing Insider Group

SEPTEMBER 5, 2019

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. Consumers deal with hundreds of ads and messages every day, starting from the moment they pick […].

Outbound Marketing 84

Outbound Marketing Communications Customer Marketing 84

Duct Tape Marketing

SEPTEMBER 4, 2019

The Self-Reliant Entrepreneur Reading: September 4 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 4. This is the first podcast in a series of episodes about my new book, The Self-Reliant Entrepreneur , due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how it all relates to the entr

Transform 69

Transform Energy Customer Product 69

Litmus

SEPTEMBER 6, 2019

Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. . But like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns out to be trickier than you might think.

Customer 60

Customer 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

AUGUST 31, 2019

Angry fans are review-bombing podcasts with one-star reviews, and podcasters have nowhere to turn for help. The post Podcasts Are Getting Attacked With Negative Reviews With No Help in Sight via @MattGSouthern appeared first on Search Engine Journal.

Content Marketing 53

Content Marketing Marketing Marketers 53

Marketing Insider Group

SEPTEMBER 2, 2019

By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and […].

Analytics 81

Analytics Customer Marketing Marketers 81

Duct Tape Marketing

AUGUST 31, 2019

Weekend Favs August 31 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Customer 57

Customer Marketing Marketers 57

Litmus

SEPTEMBER 3, 2019

It’s hard to believe we’re only a month and a half away from our second conference of the year, Litmus Live Boston (October 9-11). We’re gearing up for three amazing days of email geekery and we’re so excited to learn all about AI in email marketing, email personalization, data visualization… not to mention some incredible workshops on email development, lifecycle campaigns, interactive email, and building an email team that scales.

Email Marketing 46

Email Marketing Marketing Marketers 46

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot Marketing

SEPTEMBER 4, 2019

Earning high-quality backlinks is probably the most challenging part of SEO. That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. Go check it out yourself.". It's incredibly difficult to get that kind of endorsement, especially for small businesses or startups.

CRM 137

CRM SEO Market Trends Branding 137

Marketing Insider Group

SEPTEMBER 6, 2019

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation.

Place 70

Place User-Generated Management Branding 70

Duct Tape Marketing

SEPTEMBER 5, 2019

Transcript of How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. And my guest today is Jono Bacon. He is a community and collaboration strategy consultant, advisor and speaker.

User-Generated 55

User-Generated Place Product Management 55

Moz

SEPTEMBER 2, 2019

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.

Shoppers 55

Shoppers Price SEO Real Estate 55

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications