Adobe Experience Cloud Blog
JULY 21, 2017
If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in.
Marketing Insider Group
JULY 17, 2017
The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […].
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Duct Tape Marketing
JULY 21, 2017
10 Must Have Tools to Monitor, Analyze and Respond to Brand Mention written by Guest Post read more at Duct Tape Marketing. What are people saying about your brand? I am not speaking about those paid advertisements or reviews on popular blogs that you have been orchestrating. I mean real, organic brand mentions from your user base. Chances are you have no idea, not unless it has been a major complaint that has come directly through your customer service office.
Zumvu
JULY 21, 2017
Regardless of the total number of pages, nature and complexity of functionalities in a website, every live URL is at the risk of being hacked. You can't assume your site is less susceptible to wicked attempts.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Adobe Experience Cloud Blog
JULY 20, 2017
Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page.
Marketing Insider Group
JULY 18, 2017
Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
JULY 20, 2017
Are we talking about social media advertising that is going to cost as little money as possible, or are we talking about lowering your budget’s social media marketing percentage?
Adobe Experience Cloud Blog
JULY 19, 2017
Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.
Marketing Insider Group
JULY 19, 2017
What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]. The post What Can B2B Marketers Gain from Growth Hacking?
Duct Tape Marketing
JULY 20, 2017
Concentrate on Visitor Experience to Increase your Sales Pipeline written by Guest Post read more at Duct Tape Marketing. Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Zumvu
JULY 18, 2017
Press Releases are more important than ever. A press release is just releasing your news online on the digital platform and making it viral amidst the potential viewers.
Adobe Experience Cloud Blog
JULY 18, 2017
An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will tell you horror stories about keyword density and link farms.
Marketing Insider Group
JULY 20, 2017
Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […].
Duct Tape Marketing
JULY 18, 2017
In-House vs. Hiring an SEO Professional: Which Path Should You Choose? written by John Jantsch read more at Duct Tape Marketing. Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy , you are guaranteed to improve your rankings.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Zumvu
JULY 18, 2017
So you are pretty happy to collect information from loads of visitors by embedding a Squarespace sales lead form in your website. Congratulations! You are doing really good.
Adobe Experience Cloud Blog
JULY 17, 2017
If we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed.
Marketing Insider Group
JULY 18, 2017
As an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have […]. The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group.
Duct Tape Marketing
JULY 20, 2017
Transcript of How to Free Up More Time in Your Work Week written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. john: So what’s your biggest problem? Is it time, is it focus, is it delegation? Those are the things I hear all of the time so that’s why I’m speaking with Mandi Ellefson. She is the CEO of the Hands Off CEO.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Zumvu
JULY 17, 2017
Nowadays, the blogosphere is heavily crowded with millions of blogs and it is more than just a challenge for bloggers to get their blogs out of obscurity.
Hubspot Marketing
JULY 21, 2017
Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now. We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications.
Marketing Insider Group
JULY 20, 2017
In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about. According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and. The post The True Power of Contextual Marketing appeared first on PureB2B.
Duct Tape Marketing
JULY 20, 2017
How to Free Up More Time In Your Work Week written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mandi Ellefson. Podcast Transcript. What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
JULY 19, 2017
5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates.
Marketing Insider Group
JULY 17, 2017
Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].
Marketing Insider Group
JULY 18, 2017
Exploring the niche, we can assess the whole situation, learn the weak and strong points of competitors and find inspiration for the own project. But there is a fine line: some people overuse this method, some avoid it at all. Let’s figure out how to keep the balance. In this article, I’ll tell you how […]. The post Lost your keys again? 3 stages to find missing keywords by analyzing competitors appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 21, 2017
For the 132nd episode of The Marketing Book Podcast, I interviewed Ryan Holiday, author of Perennial Seller: The Art of Making and Marketing Work that Lasts. In Perennial Seller, Ryan Holiday (author of multiple bestsellers including Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising and Trust Me, I’m Lying: Confessions […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
JULY 19, 2017
Many entrepreneurs have a dream to make a six or seven figure income from their home. This is what drives most of us to quit our 9 – 5 day job and work toward these goals. If you’re reading this, more than likely, you’re an entrepreneur who has these same visions in mind for you […]. The post How This Entrepreneur Found The Secrets To a Successful Business appeared first on Marketing Insider Group.
Duct Tape Marketing
JULY 15, 2017
Weekend Favs July 15 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Duct Tape Marketing
JULY 19, 2017
Transcript of The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: “Innovate or die.” That’s what Peter Drucker said and I think a lot of people took that to mean that you had to create a company that disrupted an entire industry and you should be looking for ways to innovate on your products and services like nobody ever thought about, but I really think it was misunderstood.
Duct Tape Marketing
JULY 19, 2017
The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Robertson. Podcast Transcript. “Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has in the past, but I personally think that line was misunderstood.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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