SmartBrief - Marketing
JANUARY 30, 2024
Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. And, you don’t have to wait that long for some age groups.
Content Marketing Institute
JANUARY 31, 2024
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
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Aspiration Marketing
JANUARY 29, 2024
Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today. They are reshaping marketing strategies by enhancing customer engagement, improving lead generation and conversion, providing 24/7 customer support, and offering highly personalized experiences.
Set Up
JANUARY 30, 2024
At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. This Industry blog explores the ins and outs of the Professional Service industry.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JANUARY 31, 2024
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market.
Search Engine Land
JANUARY 31, 2024
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SmartBrief - Marketing
JANUARY 29, 2024
What are CEOs thinking when they contemplate marketing and their chief marketing officer? What are their dominant business concerns? Do they trust their CMOs? Are they invested in CMO longevity? Do they see them as critical to driving business outcomes? What are they thinking about AI? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends.
Hubspot Marketing
JANUARY 30, 2024
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media.
Calvyn Lee Blog
JANUARY 28, 2024
Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can position your business for organic growth and exposure.
Trade Press Services Newsletter
FEBRUARY 1, 2024
Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Aspiration Marketing
FEBRUARY 1, 2024
Building successful marketing campaigns requires a clear understanding of your target audience. But let's be honest, targeting the "general public" is like wandering through a dark maze – every turn could lead to a dead end. You invest resources and craft messages, but without knowing who you're talking to, your efforts might vanish into the marketing void.
Search Engine Land
FEBRUARY 1, 2024
Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon remove the cache completely.
Martech
JANUARY 30, 2024
Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.
Customers.ai
JANUARY 30, 2024
Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st. As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Meeting the 0.3% spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Aspiration Marketing
JANUARY 30, 2024
Are you feeling frustrated by the limitations of default HubSpot data? Are you yearning for deeper insights and more targeted interactions with your audience? Well, prepare to meet your secret weapon: custom properties.
Search Engine Land
JANUARY 31, 2024
With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry.io got rid of all advertising and tracking cookies last July.
Businesses Grow
JANUARY 29, 2024
A friend forwarded a post to me penned by digital superstar Neil Patel. I like and respect Neil a lot, and generally I agree with him, but in this case, I don’t — and I think his post provides a great lesson in the value of personal branding. Which works better? Today we’ll examine the business value of the personal brand versus corporate brand.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Aspiration Marketing
JANUARY 31, 2024
SEO can be a confusing landscape, especially regarding outbound links. You hear conflicting advice – some say they're essential for ranking, others warn they drain your "link juice." So, what's the truth? Are outbound links friends or foes in this SEO game? We're here to show how outbound links work, why they matter, and how to leverage them strategically to boost your SEO efforts.
Search Engine Land
JANUARY 29, 2024
Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Why we care. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.
Martech
JANUARY 29, 2024
Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?
Social Media Examiner
FEBRUARY 1, 2024
Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? In this article, we’ll explore social posting strategy. Why is Building Social Community and Connection so Important? In a world where social media has become synonymous with endless scrolling and mindless consumption of content, digital marketer, author, […] The post Social Posting Strategy: Building Community and Connection appeared first on Social Media Examiner.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
JANUARY 29, 2024
Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.
Search Engine Land
JANUARY 31, 2024
The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a single source of truth, and having a plan for when tracking breaks, you can still glean actionable insights f
Martech
JANUARY 30, 2024
“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” The master class is aimed at email marketers with one or two year’s experience under thei
Customers.ai
FEBRUARY 2, 2024
If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. For many, Linkedin became the defacto ABM platform. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sprout Social
FEBRUARY 1, 2024
Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.
Search Engine Land
FEBRUARY 2, 2024
Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.” Google also said this new version has “a better focus on a starter audience and th
Martech
JANUARY 31, 2024
The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind at 12%. Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.
Customers.ai
JANUARY 31, 2024
2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have increased anti-spam provisions , browsers are killing third-party cookies, and every new smartphone operating system increases privacy capabilities. In other words, things are harder than they used to be. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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