SmartBrief - Marketing
JANUARY 30, 2024
Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. And, you don’t have to wait that long for some age groups.
Content Marketing Institute
JANUARY 31, 2024
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
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Aspiration Marketing
JANUARY 29, 2024
Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today. They are reshaping marketing strategies by enhancing customer engagement, improving lead generation and conversion, providing 24/7 customer support, and offering highly personalized experiences.
Set Up
JANUARY 30, 2024
At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. This Industry blog explores the ins and outs of the Professional Service industry.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Hubspot Marketing
JANUARY 31, 2024
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market.
Search Engine Land
JANUARY 31, 2024
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SmartBrief - Marketing
JANUARY 29, 2024
What are CEOs thinking when they contemplate marketing and their chief marketing officer? What are their dominant business concerns? Do they trust their CMOs? Are they invested in CMO longevity? Do they see them as critical to driving business outcomes? What are they thinking about AI? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends.
Hubspot Marketing
JANUARY 30, 2024
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media.
Calvyn Lee Blog
JANUARY 28, 2024
Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can position your business for organic growth and exposure.
Trade Press Services Newsletter
FEBRUARY 1, 2024
Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Aspiration Marketing
FEBRUARY 1, 2024
Building successful marketing campaigns requires a clear understanding of your target audience. But let's be honest, targeting the "general public" is like wandering through a dark maze – every turn could lead to a dead end. You invest resources and craft messages, but without knowing who you're talking to, your efforts might vanish into the marketing void.
Search Engine Land
FEBRUARY 1, 2024
Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon remove the cache completely.
Martech
JANUARY 30, 2024
Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.
Customers.ai
JANUARY 30, 2024
Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st. As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Meeting the 0.3% spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Aspiration Marketing
JANUARY 30, 2024
Are you feeling frustrated by the limitations of default HubSpot data? Are you yearning for deeper insights and more targeted interactions with your audience? Well, prepare to meet your secret weapon: custom properties.
Search Engine Land
JANUARY 29, 2024
Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Why we care. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.
Martech
JANUARY 29, 2024
Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?
Sprout Social
JANUARY 29, 2024
Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Aspiration Marketing
JANUARY 31, 2024
SEO can be a confusing landscape, especially regarding outbound links. You hear conflicting advice – some say they're essential for ranking, others warn they drain your "link juice." So, what's the truth? Are outbound links friends or foes in this SEO game? We're here to show how outbound links work, why they matter, and how to leverage them strategically to boost your SEO efforts.
Search Engine Land
JANUARY 31, 2024
With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry.io got rid of all advertising and tracking cookies last July.
Social Media Examiner
FEBRUARY 1, 2024
Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? In this article, we’ll explore social posting strategy. Why is Building Social Community and Connection so Important? In a world where social media has become synonymous with endless scrolling and mindless consumption of content, digital marketer, author, […] The post Social Posting Strategy: Building Community and Connection appeared first on Social Media Examiner.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Customers.ai
FEBRUARY 2, 2024
If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. For many, Linkedin became the defacto ABM platform. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things.
Search Engine Land
FEBRUARY 2, 2024
Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.” Google also said this new version has “a better focus on a starter audience and th
Martech
JANUARY 31, 2024
The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind at 12%. Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.
Sprout Social
FEBRUARY 1, 2024
Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
Litmus
JANUARY 29, 2024
Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry.
Search Engine Land
FEBRUARY 1, 2024
Struggling to boost your Google Ads campaign performance? Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement. From checking conversion tracking setup and bid strategies to evaluating ad groups and search terms, these actionable tips will help refine your PPC approach to drive better results. 1.
Martech
JANUARY 30, 2024
Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust.
Customers.ai
JANUARY 31, 2024
2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have increased anti-spam provisions , browsers are killing third-party cookies, and every new smartphone operating system increases privacy capabilities. In other words, things are harder than they used to be. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
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