Sat.Jan 27, 2024 - Fri.Feb 02, 2024

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Best practices for multicultural marketing

SmartBrief - Marketing

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. And, you don’t have to wait that long for some age groups.

Marketing 115
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6 Easy Things You Can Do To Improve the Content Experience for Your Audience

Content Marketing Institute

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

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How AI Chatbots are Reshaping Marketing?

Aspiration Marketing

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today. They are reshaping marketing strategies by enhancing customer engagement, improving lead generation and conversion, providing 24/7 customer support, and offering highly personalized experiences.

Transform 204
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Marketing, the Applied Division of Psychology

Set Up

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. This Industry blog explores the ins and outs of the Professional Service industry.

Transform 105
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market.

Gen Z 100
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Humans prefer AI-generated copy, survey finds

Search Engine Land

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each.

Transform 117

More Trending

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Survey says: CEOs getting back to basics in marketing

SmartBrief - Marketing

What are CEOs thinking when they contemplate marketing and their chief marketing officer? What are their dominant business concerns? Do they trust their CMOs? Are they invested in CMO longevity? Do they see them as critical to driving business outcomes? What are they thinking about AI? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends.

CMO 102
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Diving Deep Into Marketing for Restaurants (My Takeaways)

Hubspot Marketing

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media.

Food 102
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How to Effectively Promote on Reddit Without Getting Banned

Calvyn Lee Blog

Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can position your business for organic growth and exposure.

Promotion 242
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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because 

Transform 246
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Key Buyer Persona Questions to Define Your Audience

Aspiration Marketing

Building successful marketing campaigns requires a clear understanding of your target audience. But let's be honest, targeting the "general public" is like wandering through a dark maze – every turn could lead to a dead end. You invest resources and craft messages, but without knowing who you're talking to, your efforts might vanish into the marketing void.

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How to transform customer experience with AI

Martech

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.

Transform 133
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6 steps to improve your Google Ads campaigns

Search Engine Land

Struggling to boost your Google Ads campaign performance? Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement. From checking conversion tracking setup and bid strategies to evaluating ad groups and search terms, these actionable tips will help refine your PPC approach to drive better results. 1.

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Gmail Inbox Insurance: Expert Advice for the Google Spam Update

Customers.ai

Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st. As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Meeting the 0.3% spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Harnessing Custom Properties in HubSpot: A Deep Dive

Aspiration Marketing

Are you feeling frustrated by the limitations of default HubSpot data? Are you yearning for deeper insights and more targeted interactions with your audience? Well, prepare to meet your secret weapon: custom properties.

Customer 213
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How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry.io got rid of all advertising and tracking cookies last July.

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Google Search officially retires cache link

Search Engine Land

Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon remove the cache completely.

SEO 123
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How to Take Your LinkedIn Campaigns Beyond ABM

Customers.ai

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. For many, Linkedin became the defacto ABM platform. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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What are Outbound Links, and How Do They Help SEO?

Aspiration Marketing

SEO can be a confusing landscape, especially regarding outbound links. You hear conflicting advice – some say they're essential for ranking, others warn they drain your "link juice." So, what's the truth? Are outbound links friends or foes in this SEO game? We're here to show how outbound links work, why they matter, and how to leverage them strategically to boost your SEO efforts.

SEO 171
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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?

Transform 115
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Google search CPCs up 19%, pushing ad spend up 17%

Search Engine Land

Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Why we care. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 118
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Social Posting Strategy: Building Community and Connection

Social Media Examiner

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? In this article, we’ll explore social posting strategy. Why is Building Social Community and Connection so Important? In a world where social media has become synonymous with endless scrolling and mindless consumption of content, digital marketer, author, […] The post Social Posting Strategy: Building Community and Connection appeared first on Social Media Examiner.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Maximize Klaviyo Performance with Website Visitor Identification

Customers.ai

2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have increased anti-spam provisions , browsers are killing third-party cookies, and every new smartphone operating system increases privacy capabilities. In other words, things are harder than they used to be. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before.

eCommerce 109
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Email marketing is changing: Catch up with this master class

Martech

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” The master class is aimed at email marketers with one or two year’s experience under thei

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The Advanced LinkedIn Ads Guide To Spending Less and Getting Better Results

Content Marketing Institute

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.

Marketing 107
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How to measure organic traffic in GA4

Search Engine Land

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

Hubspot Marketing

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024.

Gen Z 107
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Generative AI use explodes for RevOps

Martech

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind at 12%. Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.

Promotion 113
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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Retail 108
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Google revamps SEO Starter Guide to focus on a starter audience

Search Engine Land

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.” Google also said this new version has “a better focus on a starter audience and th

SEO 104
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con