Sat.Dec 21, 2024 - Fri.Dec 27, 2024

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Top 10 Tips to Boost Email Marketing Conversion

Vertical Response

Conversion in email marketing means turning email recipients into paying customers. High conversion rates drive the success of your campaigns. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Key Takeaways Understanding your target audience through segmentation and behavior analysis is essential for effective email marketing and improved engagement rates.

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Top Digital Tools To Revolutionize Small Business Marketing and Sales

Aspiration Marketing

Small businesses are adopting new technology more frequently in the fast-paced digital age of today in an effort to improve client engagement, streamline operations, and spur growth. Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience.

Transform 290
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The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More

Hubspot Marketing

Each week, Laura, Caroline, and I get to sit and chat with some of todays most innovative marketing masters. Weve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicagos most beloved tirefire-flavored liquor. If you could smoosh all of their combined wisdom into your head, it would be like getting your well masters in marketing.

Fashion 89
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100+ ChatGPT Prompts for Social Media in 2025

SocialPilot

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Building Trust in a Digital World: How Fractional CMOs Help FinTech Brands Earn Customer Confidence

yorCMO

Build trust in FinTech with a fractional CMO. Discover how expert marketing leadership can enhance credibility and foster customer loyalty. The post Building Trust in a Digital World: How Fractional CMOs Help FinTech Brands Earn Customer Confidence appeared first on yorCMO.

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Google EEAT Expertise: What Is It and How Do I Show It?

Aspiration Marketing

Want to rank higher in Google search results? You need to master EEAT! This quality framework, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is how Google determines if your content is worthy of a top spot. And while all the elements are important, today we're putting the spotlight on "Expertise." Keep reading to discover actionable strategies that will establish you as a true authority in your field.

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Customer experience and brand: 2025 predictions

Martech

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.

Customer 116
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Marketing Strategy Framework: How to Get More Leads & Sales in 2025

Social Media Examiner

Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales? Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion. Why Marketing Strategy Matters Now More Than Ever Many entrepreneurs and marketers focus heavily on […] The post Marketing Strategy Framework: How to Get More Leads & Sales in 2025 appeared first on Social Media Examin

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

Transform 111
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What Is Generative AI and How Does It Work?

Backlinko

Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and video. Various programs have the ability to learn almost any kind of information.

Transform 111
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Customer experience tools and strategies: 2025 Predictions

Martech

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

Customer 125
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10 Simple Ways to Get More Google Reviews (with Examples)

SocialPilot

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. This means that a customer’s honest review is pure marketing gold. A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online.

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Building the Right Foundation for Cornerstone Content — Here's Everything I Know

Hubspot Marketing

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground Okay, I kid, I kid. So, the cornerstone content model isn't exactly 'Moon Landing' material. But, it did completely revolutionize how I think about and implement content strategy.

SEO 110
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How to Find Competitors’ Keywords to Boost Your SEO

Backlinko

Finding competitor keywords is essential to building your SEO strategy. Why? Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, weve spied on Ahrefs, Moz, and Semrushs keywords for yearsand found many opportunities. For instance, Ahrefs gets an estimated 2.5k monthly organic visits from the keyword “website authority checker.” But this is only part of the story.

SEO 102
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Google Ads rolls out Brand Report for enhanced advertiser insights

Martech

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.

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“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick

The Marketing Journal

Tony Ulwickis the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of the strategy andinnovation consulting firmStrategyn.

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Custom AI Models vs ChatGPT: A Guide to Private Large Language Models

Social Media Examiner

What can custom AI models do that ChatGPT can't? Which open-source model is best for your business? Discover how to build enterprise-grade AI solutions using Mistral and Llama models with step-by-step guidance from a leading AI developer. About Yash Gad and Ringer Sciences Yash Gad's journey into AI began with an unconventional background in biophysics […] The post Custom AI Models vs ChatGPT: A Guide to Private Large Language Models appeared first on Social Media Examiner.

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SocialPilot Features That Simplified Social Media in 2024

SocialPilot

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. Imagine sitting down with your morning coffee, opening SocialPilot, and realizing that every update feels like it was designed just for you. Thats what this year was about; listening to what matters and delivering exactly that. Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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How to Do SEO for Contractors (5 Steps + Examples)

Backlinko

As a general contractor, you want a steady stream of customers for your business. Whats a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, inclu

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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

Customers.ai

Your website traffic isnt just numbers. Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you dont know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data. By tracking not just who your visitors are but they do on your site (think what pages they visit, how long they stay, the actions they take, etc.), y

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Top 10 Duct Tape Marketing Podcast Episodes of 2024

Duct Tape Marketing

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Marketing is changing faster than ever, and small businesses have been riding the waveadapting to new trends, embracing tech, and finding fresh ways to connect with their customers.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Africa Creative makes soccer ad boards shoppable

Martech

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod

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Mobile and Page Speed Optimization: Why They Matter for SEO

Marketing Insider Group

Investing in search engine optimization (SEO) gets your content in front of its intended audience. One aspect of SEO you might be overlooking, however, is page speed optimization. Your site has to load quickly to hold the reader’s attention. A fast-loading website keeps visitors engaged and boosts your search engine rankings. Equally important is mobile optimization, as Statista reports that nearly 60% of all global website visits are on mobile devices.

SEO 71
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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools

Customers.ai

How often do you visit a site for the first time and make a purchase right away? Probably not very often, if ever. You arent alone. Most visitors dont convert on the first visit. In fact, about 98% of people leave your site without making a purchase. Thats why marketers invented retargeting to swoop in to save the day. Retargeted ads boast click-through rates that are 10x higher than standard display ads and can drive up to a 70% increase in conversions.

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Top 10 Best Email Marketing Metrics to Boost Your Campaigns

Vertical Response

Want to enhance your email campaigns? Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate. Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The most popular blog posts of 2024

Businesses Grow

What were the most popular blog posts of 2024? This is more difficult to answer today than a few years ago because my posts are read in so many different places today. I don’t spend the time curating social media views across all the various channels (like Medium, Substack, and LinkedIn) but certainly can see when a post goes “viral.” Here at least is an estimate of the most popular posts of 2024 based on post views. 1.

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Large Reasoning Models Speed Content Marketing

Practical eCommerce - Marketing

New genAI models are capable of problem-solving and complex reasoning, making them excellent research assistants. The post Large Reasoning Models Speed Content Marketing appeared first on Practical Ecommerce.

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Email Engagement Metrics: Going Beyond Open Rates

Customers.ai

If youre still judging your email campaigns by open rates, its time to upgrade the ole playbook. Sure, they were the gold standard once upon a time, but lets face it – open rates just dont cut it anymore. Why? For starters, privacy updates like Apples Mail Privacy Protection have thrown a wrench into the works, making open rates unreliable for tracking engagement.

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Engineering Marketing Strategies: A Comprehensive Guide

SMA Marketing

Digital marketing helps engineering companies like yours reach potential customers looking for specific products and services. A comprehensive digital strategy uses techniques that market your company even when you’re sleeping. The right digital marketing strategies will help you build your brand identity and share your company story. With various engineering marketing strategies available, your main.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.