Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. .

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Customer Journey Transform Customer Thought Leadership 174

Content Marketing Institute

AUGUST 27, 2020

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.

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SEO Content Marketing Marketers Marketing 145

Neil Patel

AUGUST 26, 2020

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.

Price 145

Price Education Customer Communications 145

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to measure your success. It also gives you the info you need to prove and improve your social media ROI.

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Analytics Marketing Marketers Thought Leadership 145

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After all, what’s the ultimate goal of content marketing?

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Content Marketing B2C Marketing Marketers 145

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter.

Health 145

Health Fashion Branding Place 145

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.

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SEO eCommerce Thought Leadership Communications 144

Marketing Insider Group

AUGUST 24, 2020

No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. However, unless you’re in a very narrow niche, it’s unlikely you’ve covered every possible content idea.

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Management eBook SEO Content Marketing 143

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media.

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User-Generated Promotion Marketers Marketing 145

Content Marketing Institute

AUGUST 25, 2020

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading → The post 5 Ideas to Ponder from CMI’s Top Social Media Articles appeared first on Content Marketing Institute.

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Promotion Content Marketing Branding Marketing 144

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Neil Patel

AUGUST 27, 2020

Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision.

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Food Retail eCommerce Fashion 143

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. That’s just the tip of the iceberg. Automatic reminders to follow up, scheduling software so customers can meet with you at a time that suits both parties, customer information at your fingertips – all are yours with leading-edge sales automation

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Whitepaper Millennials Education Place 136

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member.

Copywriting 144

Copywriting Management Analytics Communications 144

Search Engine Journal

AUGUST 23, 2020

Discover seven non-negotiable things your storytelling must do and the best tactics for connecting with customers right now. The post Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart via @itsduhnise appeared first on Search Engine Journal.

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Branding Customer Content Marketing Marketers 136

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica. And this explosive growth isn’t happening for no reason.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Marketing Insider Group

AUGUST 26, 2020

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. With that said, not all knowledge is equally valuable. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots.

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Marketing Marketers Management Place 129

Sprout Social

AUGUST 24, 2020

How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. And it will help your audience understand the purpose of your brand and what it aims to accomplish. Let’s learn more about mission statements, why they’re important, and how to draft one.

Branding 144

Branding Communications Price Product 144

Content Marketing Institute

AUGUST 26, 2020

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results. Continue reading → The post Great Content Experiences Powered by Tech appeared first on Content Marketing Institute.

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Content Marketing Branding Marketers Marketing 127

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Rock Content

AUGUST 22, 2020

Content Management Software: what is it and how do you pick the best one for your website? The best CMS for marketing is the one that best suits the needs of your company, making it easier for it to publish, update and create content for web pages. There are plenty of options in the market that fit that bill. Today, you will find out everything you need to know to make the right choice and get the CMS that compliments your business needs.

Management 126

Management User-Generated Marketers Marketing 126

Litmus

AUGUST 28, 2020

You want to learn how to optimize your emails, so you attend conferences, watch webinars, and read a bunch of resources. Learning is one thing, but putting it into practice is another. That’s why Live Optimization at our Litmus Live conferences is so wildly popular! Live Optimization is our fun and fast-paced feedback session where we crowdsource strategy, copywriting, and design feedback directly from email experts and peers.

Copywriting 116

Copywriting 116

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. Was there NOTHING scheduled to air on ESPN2? No way a video game tournament was option No. 1, right? — Tyler Batiste (@TyBatiste) April 27, 2015. ESPN is showing video games so playing 2k15 for days straight in your underwear is now legit. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 130

Marketing Strategy B2C Marketing Marketers 130

Content Marketing Institute

AUGUST 28, 2020

This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading → The post Will You Do Me a Favor? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 120

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

AUGUST 27, 2020

How do you really truly determine whether or not your business is a success? . Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track certain metrics and numbers that shed a light on the performance of the project.

Digital Marketing 111

Digital Marketing Key Performance Indicator Marketing Marketers 111

Litmus

AUGUST 26, 2020

With agile email marketing, speed is of the essence. But how do you do this without sacrificing quality or facing resistance? Micro-efficiencies. We’ve already talked about the irresistibly small ways you can be more efficient with content and development as well as reviews, approvals, and testing. Now it’s time to add the finishing touches to the new agile email workflow with sending and analyzing emails.

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Email Marketing Analytics Marketing Mix Marketing 107

Duct Tape Marketing

AUGUST 28, 2020

How the Power of Positive Thinking Turns into a Successful Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Schmidt. In this episode of the Duct Tape Marketing Podcast , I interview Laura Schmidt, founder of notes to self, llc. The idea for notes to self ® socks arrived while she was looking at her feet.

Non-Profit 100

Non-Profit Market Research SEO Digital Marketing 100

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Why? Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% in 2021. What’s more, display ad spend is set to rise to $26 billion in Western Europe too.

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Advertising Advertisers Retail Industry Insights 96

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Rock Content

AUGUST 25, 2020

As the story goes, it was just over 100 years ago that Henry Ford announced at a company meeting that his customers could buy any color car they wanted, as long as it was black. Leaving aside the veracity of this anecdote, we can say that the way we understand and deal with consumers has completely changed since that time. Customers were mere hostages to the few companies that offered products and services in the past.

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Transform Whitepaper User-Generated Law 95

illumin

AUGUST 26, 2020

Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […].

Advertising 92

Advertising Advertisers 92

Duct Tape Marketing

AUGUST 27, 2020

Do You Rent or Own Your Marketing? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast, I would like to discuss a new program at Duct Tape Marketing. Around the beginning of the year, I wrote my predictions for 2020. Now no one could have predicted where we are today.

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Marketing Marketers Advertising Advertisers 100

Marketing Insider Group

AUGUST 25, 2020

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”. Different personalities begin to negotiate how they will share responsibilities, team members begin to learn about each other’s quirks, people’s skillsets begin to emerge, and the first arguments around how tasks get done begin to rock the boat.

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Communications Management Place Education 89

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing