Sat.May 24, 2025 - Fri.May 30, 2025

article thumbnail

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Hubspot Marketing

Writing with clarity means making your content easy to read and understand. If your audience cant grasp what youre trying to say, whats the point? Hi, Im Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain language. For years, I turned complex health information into digestible content.

Health 120
article thumbnail

Best Practices for Landing Page SEO: Boost Your Rankings and Conversions

Vertical Response

Want to improve your landing pages search engine ranking and drive more conversions? This guide on landing page SEO will show you how. Youll learn key strategies to optimize your landing page effectively. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions.

SEO 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A CMO’s Guide To Reviving an Underperforming Marketing Campaign

SMA Marketing

Digital marketing campaigns dont always hit the mark. Even with a well-researched strategy and a strong team behind it, performance can lag, leaving CMOs with the difficult question: What went wrong, and how do we fix it? At SMA Marketing, we help CMOs identify underperformance and turn it into an opportunity for optimization and long-term.

article thumbnail

How Does Email Marketing Work? Everything You Need to Know To Do It Right

AWeber

Have you ever wondered why your inbox is filled with personalized offers, helpful tips, or brand updates? Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.

More Trending

article thumbnail

Creating a B2B buyer journey map in 8 steps

Hubspot Marketing

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers decision-making process.

CRM 116
article thumbnail

How to Attract Foot Traffic for Your Retail Store

Marketing Insider Group

As you know, foot traffic is the lifeblood of a physical retail store. No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. If you’ve been looking around your quiet store, wondering how to get people off the sidewalk and inside your shop, you’re in good company.

Retail 102
article thumbnail

How to build B2B authority in the AI search era

Martech

B2B buyers aren’t searching the old way anymore. Google’s AI Overviews , OpenAI’s ChatGPT ,Perplexity and Copilot Search in Bing have changed how we find content. Goodbye, traditional ranked blue links. Hello, generating direct, synthesized answers. That has toppled long-held assumptions in B2BSEOand content strategy.In the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility.

PR 98
article thumbnail

Mastering Anything: A New Way to Faster and Better Results

Social Media Examiner

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? In this article, you'll discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed. 3 Mental Barriers That Impede […] The post Mastering Anything: A New Way to Faster and Better Results appeared first on Social Media Examiner.

article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

How AI assistants can make you 10x more productive: A step-by-step guide

Hubspot Marketing

Lets be honest: AI assistants arent just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone else in your company. Ive been testing AI assistants obsessively over the past few months. Ive found that, with the right setup, they can transform how you work. During that process, I developed two game-changing AI assistants , with one focused on strategic project work and another on handling executive assistant tasks.

Product 109
article thumbnail

5 Best Sites to Buy SoundCloud Followers (Cheap & Instant)

Jeff Bullas

The thing about the music industry is that over the last few years, it has become increasingly competitive, now its vital you have an exposure on SoundCloud, which is why more and more musicians are buying SoundCloud followers. There are now more ways than ever for aspiring musicians and artists to create and produce their own music, and then share it with their fan base.

Price 226
article thumbnail

Drive smarter marketing—with data that leads by Edna Chavira

Martech

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isnt just a virtueits a mandate. Join us for Marketing Resilience, Powered by Data on Thursday, June 5 at 1:00 p.m. ET / 10:00 a.m. PT to explore how data standards are empowering modern marketing teams to adapt faster and optimize better.

Marketers 105
article thumbnail

What Is a Social Media Content Creator and When to Hire One

SocialPilot

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge.

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Video in ecommerce isnt optional anymore its the bare minimum. I dont want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text cant. It shows off your product and convinces people to buy fast. How can you make it work to your advantage? Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today.

eCommerce 106
article thumbnail

These 2 Books Changed How I Think About Work, Life, and AI

Jeff Bullas

The librarian at my school would have called me a “book worm.” I was often seen walking the bookshelves in my school uniform with gray shorts and long socks looking for the next book about pirates, adventure and science fiction. I thought there was something wrong with me. Hiding inside while the sun shone outside. But I finally realized that I had good company.

Education 130
article thumbnail

What’s inside IAB and MRC’s attention measurement guidelines

Martech

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.

article thumbnail

Social media ROI statistics marketers need to know in 2025

Sprout Social

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose. Tying these metrics to revenue or other business goals is hard without the right tools.

Gen Z 84
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Forget Photoshop: Google AI Studio is the new editing powerhouse

Hubspot Marketing

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini's new flash model, all you have to do is upload an image and describe what you want changed, all in text. Then, Google AI Studio handles the rest, editing your image.

article thumbnail

Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

Wonder why manufacturers with inferior products and processes regularly outsell your company? I’ll let you in on a secret. It probably doesn’t have anything to do with your technology, your quality, or even your sales team. Instead, it’s a marketing issue. Potential buyers now research solutions independently long before they get on the phone with a sales representative.

article thumbnail

3 must-have new AI features for your DAM

Martech

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Marketers, however, know genAI can’t take us to the moonbut they might create an excellent picture of it. GenAI is still far from perfect.

article thumbnail

Writing That Works: Simple Principles Behind High-Converting Content

Marketing Insider Group

Great content does not shout. It does not rely on tricks, hacks, or gimmicks. It simply works. Whether you are writing a landing page, an email, or a blog post, there are patterns behind the pieces that convert consistently. These patterns are not secrets. They are principlessimple, actionable techniques that anyone can learn and apply. This article breaks down those principles into a clear, repeatable framework.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

6 Types of Content That Turn Curiosity Into Conversations

The LeadG2 Blog

One of the most powerful tools in your arsenal is content not just as marketing collateral , but as a strategic asset for your sales team. The right content has the ability to signal buyer intent, uncover pain points, and spark meaningful conversations. It does more than attract visitorsit activates prospects and helps your sales team engage them at the right time, with the right message.

article thumbnail

Sustainability to Scalability: Expanding Your Business Horizons

yorCMO

Learn how to scale your business by building on sustainability through market expansion, process replication, and smart technology use.

article thumbnail

Time to First Value: The CX metric you can’t afford to ignore

Martech

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes.

Price 82
article thumbnail

How to Use Webinars and Podcasts to Amplify Your Blog Content

Marketing Insider Group

If your blog feels like it’s shouting into the void, it’s time to give it a megaphone. Webinars and podcasts can be that megaphone, turning your written words into engaging conversations and live events. They don’t just add flair; they breathe new life into your content, making it more accessible and shareable. Quick Takeaways: Webinars and podcasts can transform your blog posts into dynamic, engaging content.

article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

Trust, transparency and the power of brand intimacy

SmartBrief - Marketing

If you lead a consumer packaged goods brand or work with one, you already know that breaking through the noise isnt the challenge anymore being believed is. In 2025, consumers arent just cautious theyre emotionally spent. Inflation is lingering and prices have climbed more than 23% since before the pandemic started. Even after interest rate cuts in 2024 , price pressures will likely stay sticky, driven by trade dynamics and consumer fatigue.

article thumbnail

Hallucinations and human work

Seth's Blog

“AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI is a trick, a clever way to induce people to believe it’s human-like, but it’s not.” It turns out that AI hallucinates all the time. Sometimes, these hallucinations are useful, worth interpreting as helpful contributions, and sometimes, not so much.

article thumbnail

Nearly two-thirds of businesses say email deliverability is hurting revenue

Martech

Businesses spend an average of26.6% of their marketing budget on email, but many arent optimizing for inbox placement, according to a report from Kickbox. Nearly two-thirds of businesses (64.6%) say inboxing issues have directly impacted revenueor customer retention, the report found. Kickbox found spam filtering is the top inbox barrier for 60.3%of businesses, making it the most urgent challenge for marketers to tackle.