Dreamgrow
JANUARY 17, 2022
Social proof can take your landing pages to the next level and ensure your ad. Read more The post The 8 Best Useproof Alternatives for Social Proof appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Search Engine Land
JANUARY 21, 2022
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation. Please visit Search Engine Land for the full article.
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Search Engine Journal
JANUARY 17, 2022
Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post Google Broad Core Algorithm Updates: Everything You Need To Know appeared first on Search Engine Journal.
David Meerman Scott
JANUARY 18, 2022
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JANUARY 19, 2022
Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.
Sprout Social
JANUARY 19, 2022
Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning. And our seven-step product launch checklist has you covered. We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
JANUARY 19, 2022
Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?
Content Marketing Institute
JANUARY 19, 2022
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.
Martech
JANUARY 20, 2022
A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t ind
Search Engine Journal
JANUARY 19, 2022
Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Neil Patel
JANUARY 17, 2022
It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ?
Sprout Social
JANUARY 18, 2022
If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. . After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. .
Martech
JANUARY 20, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was
Search Engine Journal
JANUARY 19, 2022
What's the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs Great SEO: Experts Share 6 Key Differences appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
JANUARY 21, 2022
If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes.
Search Engine Land
JANUARY 20, 2022
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers. Please visit Search Engine Land for the full article.
Martech
JANUARY 18, 2022
Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their most significant findings was that the future of CX is in real-time data collection analysis and being able to tune these activities so that you can proactively meet and exceed customer requirements,” she said.
Search Engine Journal
JANUARY 17, 2022
Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
JANUARY 18, 2022
Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year.
Search Engine Land
JANUARY 17, 2022
We now have a tool from Google to see how well our desktop URLs do with page experience. Please visit Search Engine Land for the full article.
Martech
JANUARY 20, 2022
With the New Year comes new challenges – especially when it comes to connecting with your ever-evolving customers. The old strategies to persuade someone to click on “Place Order” or sign on the dotted line are outdated, out-of-touch, and ineffective. Successful brands are focused on empathy, engagement, community, and retention. Are you? Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business
Search Engine Journal
JANUARY 20, 2022
These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Chief Martec
JANUARY 18, 2022
As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. Like the martech landscape , you can argue “why” and “where next,” but you can’t argue “what” the data is in the present.
Search Engine Land
JANUARY 21, 2022
This new robots tag lets you define if you want your content indexed when it’s embedded through iframes or other means. Please visit Search Engine Land for the full article.
Martech
JANUARY 20, 2022
“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge is not necessarily envisioning what they want that journey to look like or what they want that customer experience to be, but more about translating what’s on the whiteboard into the market.”.
Search Engine Journal
JANUARY 18, 2022
Here's what Google advises regarding the use of FAQ markup on only select questions within a Q&A section. The post Google: FAQ Schema Can Be Used On Select Questions appeared first on Search Engine Journal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Neil Patel
JANUARY 18, 2022
Good landing pages are the lifeblood of any digital marketing campaign. Without them, visitors don’t know what to do next. Where can they sign up? Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That makes landing pages critical for conversions.
Search Engine Land
JANUARY 18, 2022
Making URL changes to your site can take several months for Google to process. Please visit Search Engine Land for the full article.
Martech
JANUARY 21, 2022
The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. The study surveyed U.S-based agency professionals in December, 2021 and came away with strong majorities in the response to their 2022 priorities.
Search Engine Journal
JANUARY 19, 2022
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New & Free Marketing Courses appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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