Neil Patel

JUNE 28, 2021

Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.

SEO 145

SEO Marketing Marketers 145

Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading → The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition.

SEO 139

SEO User-Generated Thought Leadership Content Marketing 139

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage.

User-Generated 137

User-Generated Food Branding Promotion 137

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

JULY 1, 2021

According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.

Promotion 145

Promotion Management Product Education 145

Content Marketing Institute

JUNE 28, 2021

TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading → The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.

Content Marketing 140

Content Marketing Branding Marketing Marketers 140

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO.

SEO 125

SEO B2C PR Whitepaper 125

Neil Patel

JUNE 30, 2021

What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in common. It’s not just their age or authority either—factors that other sites can’t hope to match.

User-Generated 136

User-Generated Health SEO Place 136

Content Marketing Institute

JUNE 30, 2021

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading → The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

SEO 140

SEO Content Marketing Marketing Marketers 140

Search Engine Journal

JULY 2, 2021

Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples. The post 10 Tips for Facebook Ad Creative appeared first on Search Engine Journal.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. But up until recently, the actual path to purchase has been disjointed. Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale.

Gen Z 110

Gen Z Transform Millennials Shipping 110

Neil Patel

JULY 1, 2021

If you create content, you need a content calendar. I know—not an earth-shattering revelation! What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? A separate calendar? Do you even need a paid content calendar? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs.

Promotion 135

Promotion Social Media Marketing Product Management 135

Diggity Marketing

JULY 1, 2021

This A very informative post and a very helpful message thanks.

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Search Engine Journal

JULY 1, 2021

Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. The post Google July 2021 Core Update Begins Rolling Out appeared first on Search Engine Journal.

SEO 130

SEO 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

JUNE 29, 2021

When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading → The post Is Your Case Study Worth Your Customers’ Time? Prove It appeared first on Content Marketing Institute.

Customer 105

Customer Content Marketing Marketing Marketers 105

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

Customer Acquisition 132

Customer Acquisition Customer Advertising Advertisers 132

Industrial Marketer

JUNE 29, 2021

There is no doubt: Social media has altered the way we live our lives, from how we get news to how we interact with others. It’s ubiquitous and extremely powerful. And when used correctly, it can be an effective tool for increasing industrial branding, building trust, connecting with customers, and perhaps even some lead generation. Read more » The post Rethinking Success for Industrial Social Media appeared first on Industrial Marketer.

Branding 98

Branding Customer Social Media Marketing Marketing 98

Search Engine Journal

JULY 1, 2021

Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns. The post 5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them appeared first on Search Engine Journal.

Digital Marketing 127

Digital Marketing Advertising Advertisers Marketing 127

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

David Meerman Scott

JUNE 29, 2021

What’s the deal with so many companies sending surveys after you interact with them? In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS.

Customer 98

Customer PR Marketing Marketers 98

Duct Tape Marketing

JUNE 30, 2021

The 3 Essential Ingredients For Long-Term Happy Clients written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with David Gersh. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

Direct Mail 101

Direct Mail Analytics Management Marketing 101

Content Marketing Institute

JULY 2, 2021

Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading → The post Tide Launches Stellar Partnership (and More Content Stories of the Week) appeared first on Content Marketing Institute.

Content Marketing 92

Content Marketing Product Marketing Marketers 92

Search Engine Journal

JUNE 30, 2021

Google's John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content appeared first on Search Engine Journal.

SEO 126

SEO 126

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. Why? It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Key Performance Indicator 87

Key Performance Indicator Manufacturing User-Generated Analytics 87

Duct Tape Marketing

JULY 1, 2021

The Ultimate Content Planning Workshop written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to be talking about the final part of a three-part solo show Marketing Hourglass series I’m doing. In part one, I talked about the customer journey and the marketing hourglass.

Customer Journey 97

Customer Journey Promotion Management Customer 97

Marketing Sherpa

JUNE 30, 2021

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email newsletter. Digital marketing is […].

Digital Marketing 80

Digital Marketing Marketers Marketing New Markets 80

Search Engine Journal

JULY 1, 2021

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. The post A Guide to Responding to Positive and Negative Yelp Reviews appeared first on Search Engine Journal.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Litmus

JULY 2, 2021

Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection announcement falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing.

Analytics 87

Analytics Marketing Automation Platform User-Generated Email Marketing 87

Duct Tape Marketing

JULY 2, 2021

Helping And Inspiring Small Business Entrepreneurs All Across America written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Zach Lezberg. In this episode of the Duct Tape Marketing Podcast , I interview Zach Lezberg. Zach is the Founder & CEO of The Show Producers, Small Business Expo, eComCon, ShowBiz Expo, and Small Business University.

Management 93

Management Advertising Advertisers SEO 93

Moz

JULY 2, 2021

A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your website.

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Search Engine Journal

JULY 1, 2021

Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. The post Google Is a Librarian: Teaching SEO to Non-Specialists appeared first on Search Engine Journal.

SEO 119

SEO Education 119

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications