Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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Where Should Your Customer Journey Start? [New Demand Generation Research]

Content Marketing Institute

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

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Marketing Experimentation: Answers to marketers’ and entrepreneurs’ questions about marketing experiments

Marketing Sherpa

Here are answers to some chat questions from last week’s ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. I hope they help with your own marketing efforts. And feel free to join us on any Wednesday to get your marketing questions answered as well.

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5 Benefits of Hiring a Fractional CMO for CEOs That Go Beyond Lead Generation

yorCMO

A fractional CMO is an invested, part-time Chief Marketing Officer who can help you develop and execute a marketing strategy that aligns with your business goals. But a fractional CMO can do more than just generate leads. The post 5 Benefits of Hiring a Fractional CMO for CEOs That Go Beyond Lead Generation appeared first on yorCMO.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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7 Powerful On-Page SEO Tips For Small Teams In 2023 via @sejournal, @Shutterstock

Search Engine Journal

Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams In 2023 appeared first on Search Engine Journal.

SEO 134
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How to set your Facebook and Instagram advertising budgets for maximum results

Search Engine Land

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way. This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results.

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Conversion Funnel Success to Achieve Goals and Generate Leads [Video]

Aspiration Marketing

By now, you have heard of the term "conversion funnel" and are very familiar with its purpose. Converting leads into buyers is your ultimate goal with the help of your conversion funnel. What isn't addressed enough are the visitors who do not convert to the funnel's next stage. It would be best if you asked yourself the hard questions. Why do they choose to leave?

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How to Perfectly Pitch a Digital Marketing Agency to Your Boss

Exposure Ninja

Pitching a digital marketing agency to your boss can feel daunting. “What if my manager loves the idea but other decision-makers aren’t sure?” “What if we can’t make the budget work?” “What if they don’t like the agency?” “What if they think it’s because I’m not good at my job?” Well, we’re here to help. In this guide you’ll learn how to pitch a digital marketing agency to your boss in five steps: Understanding Your Boss Planning Your Pitch Communicating Why You Want to Hire a Digital Marketing

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Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

Campaign Monitor

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars.

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Adams & Knight Wins Multiple Travel Awards from International Marketing Competitions

Adams & Knight Marketing

Avon, Conn., (April 17, 2023) – Adams & Knight , one of New England’s leading integrated marketing agencies, has recently received multiple travel awards from international marketing competitions including the Adrian Awards—the world’s largest and most prestigious travel marketing competition—and the Internet Advertising Competition.

PR 130
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The ABCs of HubSpot Sales Hub

Aspiration Marketing

Businesses seeking an integrated tool that maximizes the potential of customer relations management (CRM) while focusing on sales should consider the Sales Hub available through HubSpot. This suite of software and applications offers great value as a standalone module and further allows your sales team to be closely connected with other business functions that are using functionality such as the CMS Hub, Marketing Hub, Operations Hub, and Service Hub.

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How To Use ChatGPT For Keyword Research via @sejournal, @dansmull

Search Engine Journal

From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.

SEO 145
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Google planning new search engine while working on new search features under Project Magi

Search Engine Land

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports.

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.

Analytics 142
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Maximize Reach: Tips to Effectively Promote Your Webinar [Video]

Aspiration Marketing

In today's fast-paced business world, webinars have become essential for generating leads, boosting brand awareness, and converting prospects into loyal customers. However, with so many webinars being hosted daily, it can be challenging to stand out and attract your target audience. That's why we're here to help you take your webinar promotion game to the next level.

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AI in Content Creation: How Creators and Marketers are Using It [Data]

Hubspot Marketing

Are the robots taking over? It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028 , a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?

Marketing 142
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How Google may identify and evaluate authors through E-E-A-T

Search Engine Land

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T).

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Google’s Sundar Pichai Envisions A Future With Bard At Your Side via @sejournal, @MattGSouthern

Search Engine Journal

An interview with Google CEO Sundar Pichai explores Bard, its creative feats, challenges like hallucination, job automation, and AI's mysteries. The post Google’s Sundar Pichai Envisions A Future With Bard At Your Side appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Benefits of Technical SEO for Your Website

Aspiration Marketing

In the digital landscape, having a website is not enough to succeed. Your website must rank high in search engine results pages (SERPs). However, with intense competition, achieving a higher ranking can be difficult. This is where technical SEO can make a difference. By optimizing your website's technical aspects, you can improve its visibility and ranking in search engines, making it easier to reach your target audience.

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4 Types of Arificial Intelligence & What Marketers Are Using Most (Research)

Hubspot Marketing

You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you're like me, you haven't "pulled back the curtain" to see how this technology works — until now. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing.

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The 6 Risks of AI Content

Animalz blog

There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns.

SEO 125
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8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content via @sejournal, @TheNineDigital

Search Engine Journal

Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content appeared first on Search Engine Journal.

SEO 122
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Aligned Marketing and Sales? Master the Biggest Challenges  [Video]

Aspiration Marketing

There's a reason marketing and sales team alignment is all the rage. It is the basis of many essential and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling. While this alignment has many upsides, there are just as many obstacles facing teams as they try to get on the same page.

Marketing 130
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11 A/B Testing Examples From Real Businesses

Hubspot Marketing

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. So, what's the recipe for high-impact success?

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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.

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The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to use decision intelligence to tackle complex business challenges

Martech

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.

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Wendy's Took #NationalRoastDay to TikTok — Did It Bring the Heat?

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Wendy’s has been serving up sass on social media since 2017. It all started on Twitter. After the official Twitter account of Mcdonald's mistakenly shared a tweet with typos, Wendy’s quote tweeted the post saying, “When the tweets are as broken as the ice cream machine.

Food 125
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What is Auto-GPT And Is Now The Time To Freak Out About AI? via @sejournal, @martinibuster

Search Engine Journal

Auto-GPT is a new technology that leverages ChatGPT and GPT-4 to independently complete tasks by creating its own prompts The post What is Auto-GPT And Is Now The Time To Freak Out About AI? appeared first on Search Engine Journal.

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Google explains the use cases for its different crawler types

Search Engine Land

Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types use. Types of Google crawlers. At the top of this Googlebot page , Google listed these three crawler types: Googlebot – The main crawler for Google’s search products.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission