Content Marketing Institute
APRIL 19, 2023
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
Marketing Insider Group
APRIL 17, 2023
Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.
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Marketing Sherpa
APRIL 17, 2023
Here are answers to some chat questions from last week’s ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. I hope they help with your own marketing efforts. And feel free to join us on any Wednesday to get your marketing questions answered as well.
yorCMO
APRIL 20, 2023
A fractional CMO is an invested, part-time Chief Marketing Officer who can help you develop and execute a marketing strategy that aligns with your business goals. But a fractional CMO can do more than just generate leads. The post 5 Benefits of Hiring a Fractional CMO for CEOs That Go Beyond Lead Generation appeared first on yorCMO.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Search Engine Journal
APRIL 18, 2023
Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams In 2023 appeared first on Search Engine Journal.
Search Engine Land
APRIL 19, 2023
Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way. This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
APRIL 15, 2023
By now, you have heard of the term "conversion funnel" and are very familiar with its purpose. Converting leads into buyers is your ultimate goal with the help of your conversion funnel. What isn't addressed enough are the visitors who do not convert to the funnel's next stage. It would be best if you asked yourself the hard questions. Why do they choose to leave?
Exposure Ninja
APRIL 20, 2023
Pitching a digital marketing agency to your boss can feel daunting. “What if my manager loves the idea but other decision-makers aren’t sure?” “What if we can’t make the budget work?” “What if they don’t like the agency?” “What if they think it’s because I’m not good at my job?” Well, we’re here to help. In this guide you’ll learn how to pitch a digital marketing agency to your boss in five steps: Understanding Your Boss Planning Your Pitch Communicating Why You Want to Hire a Digital Marketing
Campaign Monitor
APRIL 19, 2023
Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars.
Adams & Knight Marketing
APRIL 16, 2023
Avon, Conn., (April 17, 2023) – Adams & Knight , one of New England’s leading integrated marketing agencies, has recently received multiple travel awards from international marketing competitions including the Adrian Awards—the world’s largest and most prestigious travel marketing competition—and the Internet Advertising Competition.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Aspiration Marketing
APRIL 18, 2023
Businesses seeking an integrated tool that maximizes the potential of customer relations management (CRM) while focusing on sales should consider the Sales Hub available through HubSpot. This suite of software and applications offers great value as a standalone module and further allows your sales team to be closely connected with other business functions that are using functionality such as the CMS Hub, Marketing Hub, Operations Hub, and Service Hub.
Calvyn Lee Blog
APRIL 15, 2023
In the event that you look through this “What is WordPress” in web crawler, I figure you ought to generally caught wind of WordPress. Be that as it may, what precisely is WordPress? Just put WordPress as web programming you can use to make your own site or blog since it was first released in 2003. WordPress has turned out to be a standout amongst the most famous web distributing stages.
Search Engine Journal
APRIL 19, 2023
From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.
Search Engine Land
APRIL 16, 2023
Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Aspiration Marketing
APRIL 20, 2023
In today's fast-paced business world, webinars have become essential for generating leads, boosting brand awareness, and converting prospects into loyal customers. However, with so many webinars being hosted daily, it can be challenging to stand out and attract your target audience. That's why we're here to help you take your webinar promotion game to the next level.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Marketing Insider Group
APRIL 19, 2023
Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as 12 marketing channels !
Search Engine Land
APRIL 20, 2023
Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community.
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Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.
Aspiration Marketing
APRIL 19, 2023
In the digital landscape, having a website is not enough to succeed. Your website must rank high in search engine results pages (SERPs). However, with intense competition, achieving a higher ranking can be difficult. This is where technical SEO can make a difference. By optimizing your website's technical aspects, you can improve its visibility and ranking in search engines, making it easier to reach your target audience.
Hubspot Marketing
APRIL 17, 2023
Are the robots taking over? It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028 , a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?
Animalz blog
APRIL 18, 2023
There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns.
Search Engine Land
APRIL 21, 2023
Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page. What Google removed. The page experience system , the mobile-friendly system , page speed system and the secure site system are all gone. These removals make me wonder if any of these algorithm updates mattered at all to the overall Google ranking system?
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Aspiration Marketing
APRIL 16, 2023
There's a reason marketing and sales team alignment is all the rage. It is the basis of many essential and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling. While this alignment has many upsides, there are just as many obstacles facing teams as they try to get on the same page.
Hubspot Marketing
APRIL 21, 2023
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. So, what's the recipe for high-impact success?
Search Engine Journal
APRIL 17, 2023
An interview with Google CEO Sundar Pichai explores Bard, its creative feats, challenges like hallucination, job automation, and AI's mysteries. The post Google’s Sundar Pichai Envisions A Future With Bard At Your Side appeared first on Search Engine Journal.
Search Engine Land
APRIL 21, 2023
Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types use. Types of Google crawlers. At the top of this Googlebot page , Google listed these three crawler types: Googlebot – The main crawler for Google’s search products.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
CMO Network
APRIL 21, 2023
It requires brands to not only have their house in order from an internal standpoint, but also to not cause harm to the people and communities they’ve chosen to serve.
Hubspot Marketing
APRIL 21, 2023
You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you're like me, you haven't "pulled back the curtain" to see how this technology works — until now. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing.
Martech
APRIL 21, 2023
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.
Search Engine Journal
APRIL 17, 2023
Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content appeared first on Search Engine Journal.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
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