Hubspot Marketing

AUGUST 30, 2017

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors.

Copywriting 145

Copywriting Health Target Market Product 145

Adobe Experience Cloud Blog

SEPTEMBER 1, 2017

Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand can get diluted, distorted or miscommunicated.

Branding 134

Branding Communications Thought Leadership Energy 134

Traackr

AUGUST 29, 2017

Here are the top 20 marketing influencers in the Latin America. These leading voices are innovators in the LATAM marketing space.

Marketing 112

Marketing Marketers 112

Marketing Insider Group

AUGUST 28, 2017

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is […].

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

AUGUST 28, 2017

Reputation is everything. And on the internet, that couldn't be more true. It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.

Branding 112

Branding Analytics Place Customer 112

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base. In this blog, we’ll cover Madalyn Skylar’s advice on building a vibrant community on Twitter from a recent #marketochat.

Thought Leadership 134

Thought Leadership B2C Branding Place 134

Marketing Insider Group

AUGUST 30, 2017

Writing articles for the corporate blog is a pain sometimes. Especially, when you write posts on the similar topic every day. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. But even after these three steps, you can’t be sure that people will like it. In this post, […]. The post How to write the article people want to share appeared first on Marketing Insider Group.

Marketing 106

Marketing Marketers Content Marketing 106

Rock Content

AUGUST 31, 2017

Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy. Goals. Topical niche. Workflows. Tools. The best content marketing strategies are high level and then broken out into tactical pieces for a specified time period. This could be six months, rolling 90 days, and oftentimes calendar (or fiscal) years.

Marketing Strategy 69

Marketing Strategy Content Marketing Marketing Marketers 69

Adobe Experience Cloud Blog

AUGUST 29, 2017

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial. For many socially-focused marketers and service providers, Viber and Messenger ’s chat extensions offer a great solution to help them stay involved in their users’ experience wh

Marketing Plan 134

Marketing Plan Thought Leadership Marketing Marketers 134

Traackr

AUGUST 29, 2017

Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.

Influencer Marketing 111

Influencer Marketing Marketing Marketers 111

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

AUGUST 30, 2017

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of […]. The post 6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them) appeared first on Marketing Insider Group.

eCommerce 103

eCommerce Marketing Marketers Content Marketing 103

Duct Tape Marketing

AUGUST 29, 2017

How to Develop Content for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. For marketers, it’s nearly impossible to get through a day without hearing about or discussing content in one way or another. As the core of your strategy, you can not view content as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy.

Customer Journey 68

Customer Journey Customer Whitepaper eBook 68

Adobe Experience Cloud Blog

AUGUST 28, 2017

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare.

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Traackr

AUGUST 29, 2017

Shane Barker, digital marketing consultant, reveals how to find the ideal influencers for your brand and how to successfully reach out to them.

Digital Marketing 110

Digital Marketing Branding Marketing Marketers 110

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

AUGUST 31, 2017

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook organic reach could […]. The post Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps appeared first on Marketing Insider Group.

Content Marketing 103

Content Marketing Marketing Marketers 103

Duct Tape Marketing

SEPTEMBER 1, 2017

5 Reasons for Replacing Intuition with Data in Marketing written by Guest Post read more at Duct Tape Marketing. Is marketing an art or science? Less than five years ago most CEOs would have classified marketing as a creative industry, requiring intuition, imagination, and talent, just 5% would have mentioned big data as the core of their success. These statistics are rapidly changing in favor of a data-driven approach, showing that over 60% of companies are using Big Data.

Transform 67

Transform Marketing Marketers User-Generated 67

Zumvu

AUGUST 29, 2017

It is the era of technology and internet advancement and you might take these things easily and effectively. One of the best resolutions to make this year is to take your search engine optimisation (SEO) to the next level.

SEO 52

SEO 52

Traackr

AUGUST 29, 2017

Learn from SAP's VP of Influencer Marketing to kickstart your influencer marketing, drive transformative change, and create a framework for success.

Transform 110

Transform Influencer Marketing Marketing Marketers 110

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

AUGUST 29, 2017

The context of your content matters just as much as its quality. Contextualized content marketing is a more in-depth look at the importance of relevance. Leading digital marketers have been shouting from their rooftops for years about creating relevant content if we expect our marketing strategies to work. Michael Brito, Senior Vice President for Social Business […].

Content Marketing 97

Content Marketing Marketing Marketers Digital Marketing 97

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 66

Copywriting Millennials Inbound Marketing B2C 66

Rock Content

AUGUST 28, 2017

Staying in the Zone. I’m sure you’ve been there — in the zone, crafting the perfect post that you know your audience will love. Not only that, but you’ve got a million-and-one things to say as follow-up, and you can’t wait to engage with your followers. They’re bound to have input, and you’ll be there to guide the conversation. The last thing you need is an interruption.

Product 45

Product Analytics Management 45

Traackr

AUGUST 29, 2017

As Chief Content Officer at MarketingProfs, Ann Handley is the epitome of a personal brand. With MPB2B around the corner, who influences Ann?

Marketing 109

Marketing Marketers Branding 109

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

AUGUST 30, 2017

Small business owners face many challenges. One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. In order […]. The post Effective Content Marketing Strategies: Saving Money and Resources appeared first on Marketing Insider Group.

Marketing Strategy 94

Marketing Strategy Content Marketing Marketing Marketers 94

Duct Tape Marketing

AUGUST 30, 2017

Be More Productive By Working Simply written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carson Tate. Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks and tools.

Product 63

Product Energy Management Marketing 63

Adobe Experience Cloud Blog

AUGUST 30, 2017

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Strategy 134

Traackr

AUGUST 29, 2017

We dive into the Traackr platform to understand who the most engaging and niche topic thought leaders are at Social Media Marketing World (SMMW) this year.

Social Media Marketing 109

Social Media Marketing Marketing Marketers 109

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Marketing Insider Group

AUGUST 31, 2017

We call the show “Unthinkable” because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking — that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant — that can be tough to understand from the […]. The post Where the Risk-Takers, Visionaries, and Creators Start [Podcast] appeared first on Marketing Insider Group.

Marketing 89

Marketing Marketers Content Marketing 89

Duct Tape Marketing

AUGUST 29, 2017

Cold Beer, Strollers, and Craft Draft Hipsters – What’s not to love? written by John Jantsch read more at Duct Tape Marketing. Today I’m thrilled to share the story of my long-time friend and Kansas Citian John Couture who is the founder of the Bier Station , as a part of the “Amex Welcomed” program with @americanexpress , which is showcasing the people behind our favorite local businesses that welcome Amex.

Law 52

Law Food Retail Place 52

Traackr

AUGUST 29, 2017

In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing.

Influencer Marketing 109

Influencer Marketing Marketing Marketers 109

Traackr

AUGUST 29, 2017

A professional services executive puts on her consulting hat and shares 10 actionable ways to unbeatable influencer marketing during these times of change.

Influencer Marketing 108

Influencer Marketing Marketing Marketers 108

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing