Hubspot Marketing

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. With minimal data to work with, organizations practices some less than ideal marketing practices: consumers are bombarded with unrelated ads, emails, phone calls, and other outreach that they inevitably ignore.

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Adobe Experience Cloud Blog

AUGUST 6, 2019

It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams is underdeveloped. In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments

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Thought Leadership Marketing Marketers Communications 134

Hootsuite

AUGUST 8, 2019

Brands are on board with Instagram Stories. Half of businesses on the platform have created at least one Story in the last month, and nearly all U.S. marketers who are currently using IG Stories ads plan to continue doing so. Instagram users have also proven their desire to engage with brands via disappearing content. More than half a billion people use Instagram Stories every day, and a third of the most-viewed Stories are posted by businesses.

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Fashion Entertainment Branding Product 112

Unbounce

AUGUST 8, 2019

As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking. But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you ca

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Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Hootsuite

AUGUST 8, 2019

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Sprout Social

AUGUST 9, 2019

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life.

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Hubspot Marketing

AUGUST 7, 2019

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. That’s it. The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for so

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User-Generated Copywriting eBook Customer 145

Neil Patel

AUGUST 6, 2019

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

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Law SEO Education Branding 112

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

AUGUST 6, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than […].

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Content Marketing Institute

AUGUST 5, 2019

Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content. Continue reading → The post 13 Easy Tips to Give Your Content More Personality appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 111

Hubspot Marketing

AUGUST 9, 2019

Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. Forms can vary greatly in purpose -- you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-

Marketing Strategy 144

Marketing Strategy Product Marketing Marketers 144

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. In the world of social media marketing, the Instagram Explore page is like snagging a spot on prime-time TV or a billboard on your target customer’s commute.

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User-Generated Social Media Marketing Promotion Place 108

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

AUGUST 8, 2019

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution. Leveraging formats like customer-centric performance video ads can help you speak […].

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Product Customer Marketing Marketers 106

Content Marketing Institute

AUGUST 6, 2019

Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like without them. You’re not alone. Continue reading → The post What If You and Your Brand Could Break Up with Social Media? appeared first on Content Marketing Institute.

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Branding Content Marketing Marketing Marketers 110

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing.

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Adams & Knight Marketing

AUGUST 6, 2019

Adams & Knight has been recognized as a finalist in the Content Marketing Institute’s 2019 Content Marketing Awards for “Best Content Marketing Program in Travel/Tourism” for its work with the Connecticut Office of Tourism. Reviewed by a panel of 75 judges and among 1,100 entries, the campaign was the only s tate-focused campaign recognized in the top five alongside Delta, Quantas, South African Tourism and Puerto Rico Tourism Company.

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Content Marketing Marketing Marketers User-Generated 100

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

AUGUST 5, 2019

“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In fact, screenwriter Matthew Weiner tucked this little gem into his hit […].

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Content Marketing Marketing Marketers Promotion 104

Content Marketing Institute

AUGUST 7, 2019

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series. Continue reading → The post How to Get More Value From Your Email Marketing Tech (Q&A) appeared first on Content Marketing Institute.

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Email Marketing Marketing Marketers Content Marketing 107

Traackr

AUGUST 7, 2019

Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.

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Litmus

AUGUST 7, 2019

Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.

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Email Marketing Marketing Marketers Promotion 82

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

AUGUST 7, 2019

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success. That said, the relentless pursuit of success can leave behind damaged relationships and personal life carnage in […]. The post Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries appeared first on Marketing Insider Group.

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Content Marketing Institute

AUGUST 8, 2019

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes. Continue reading → The post 3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist) appeared first on Content Marketing Institute.

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B2C Content Marketing Marketing Marketers 103

Duct Tape Marketing

AUGUST 6, 2019

The Role of Your Website in Guiding the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point.

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Customer Journey Customer CRM Branding 76

Litmus

AUGUST 5, 2019

Hey, you. The person in the weeds every day working to create better and more impactful emails for your company. Do you realize how important your role is? The time you invest in testing each email your team sends out is paying off. There are ROI stats to prove it. Brands that invest the time in extensive pre-send testing see a 26% increase in ROI. Tweet this ?.

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Copywriting Marketing Marketers Email Marketing 68

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

illumin

AUGUST 6, 2019

This week we see four campaigns that were new to the chart last week return for the second week in a row. This staying power bodes well for those brands, which include Taco Bell, Gatorade, Google, and ezCater. New to the chart this week is a campaign from KFC in the 10 spot, featuring their 2-for-$3 Chicken Little deal. Check out this spot below with the full Top 10 list!

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Place Branding Customer Advertising 66

Content Marketing Institute

AUGUST 9, 2019

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience. Continue reading → The post Weekly Wrap: It’s Time to Do Something About Diversity appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 94

Duct Tape Marketing

AUGUST 6, 2019

How Ultralearning Helps You Master New Skills written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scott Young. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with Scott Young. He is an author, programmer, and entrepreneur who stopped by to discuss his most recent book Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career.

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