Adobe Experience Cloud Blog
MAY 7, 2021
Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on its Chrome browser.
Hubspot Marketing
MAY 7, 2021
Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers. Spaces, which allows Twitter users to listen to and participate in public audio conversations , entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse -- which similarly offers an audio chat room experience.
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Content Marketing Institute
MAY 6, 2021
No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better. Continue reading → The post 7 Ways to Repurpose Content and Grow Your Customer Base appeared first on Content Marketing Institute.
Hootsuite
MAY 5, 2021
The world now has 4.33 billion active social media users, an increase of 13.7% in the last year alone. And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes. In enterprise social media, the stakes can be high.
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Adobe Experience Cloud Blog
MAY 7, 2021
We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.
Hubspot Marketing
MAY 6, 2021
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
MAY 3, 2021
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel. And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit.
Marketing Insider Group
MAY 4, 2021
Consistent empathy is a challenge even for the best of us. Humans are naturally selfish as a survival tool to delegate our attention. But for marketing material? Empathy is a foreign concept. The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. It’s the antithesis of empathy, really.
Neil Patel
MAY 4, 2021
Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field. The reason you need a niche is to start out as a micro influencer in your particular niche.
Content Marketing Institute
MAY 3, 2021
In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide. Continue reading → The post 6 Steps to Help You Decide Whether to Optimize Your Failed Content appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
MAY 5, 2021
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
Sprout Social
MAY 4, 2021
Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses. Now executives are all in on digital transformation. . How can you strategically take advantage of this new revenue opportunity?
Neil Patel
MAY 3, 2021
A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts.
Litmus
MAY 4, 2021
You might’ve heard about modular email templates for years but haven’t made the jump. Or maybe you’re new to the idea. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. 52% of email teams spend two or more weeks to produce an email from beginning to end according to our State of Email Workflows report.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hubspot Marketing
MAY 3, 2021
It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin' Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the 'Donuts' in the name. The rebrand makes sense. Dunkin's consumers' preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin' was introduced.
Sprout Social
MAY 3, 2021
Social media is a crucial channel for B2B marketers. That said, are you able to prove the results of your efforts in plain English? Although social is a prime place for content distribution and lead generation, only 23% of marketers use social data to measure their ROI. Yikes. Just like any other marketing channel, you need to be able to spell out why social is worth investing in.
Neil Patel
MAY 6, 2021
If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
Marketing Insider Group
MAY 3, 2021
Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment).
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
MAY 5, 2021
People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tuning the one you’ve got. Continue reading → The post Want More Method and Less Madness? Check Your Content Operations appeared first on Content Marketing Institute.
Sprout Social
MAY 3, 2021
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember to acknowledge it at all.
Neil Patel
MAY 6, 2021
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers them in exactly the right direction.
Marketing Insider Group
MAY 5, 2021
Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. It’s been challenging, no doubt, but it’s also taught us a lot about our ability to think outside the box and adapt to unforeseen circumstances.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Litmus
MAY 7, 2021
When we last reported on the email client market share , the big news was that Apple’s iPhone continued its increase in market share. Apple Mail is the dominant player in the mobile space (and on desktop, too), while Google’s Gmail is the king of webmail. But how does that hold up over the last month? We dive deep in our annual email client market share blog post.
Sprout Social
MAY 6, 2021
Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. We set out to celebrate the people behind brand handles through five award categories: Always On: Celebrated those who knew when to unplug.
Neil Patel
MAY 7, 2021
Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix your site. Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do.
Marketing Insider Group
MAY 4, 2021
Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
MAY 7, 2021
Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading → The post Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash appeared first on Content Marketing Institute.
Sprout Social
MAY 4, 2021
QR codes have come a long way since they’ve been introduced back in 1994. What was once used to track automative parts’ inventory has evolved as a strategic marketing tactic. These standard black-and-white barcodes can be customized branded designs. The 2020 pandemic is credited with helping bring the QR code back to marketing use. With a scan of a code, people can learn everything about a product, make a payment and even write a quick Yelp review.
Neil Patel
MAY 3, 2021
Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy.
Industrial Marketer
MAY 4, 2021
No matter what you’re selling, your email list is one of your most important marketing tools. But at some point, we all notice a drop-off in interaction from our subscribers. For industrial sellers, long sales cycles make it particularly common for your leads and buyers to lose interest over time. That means that creating an. Read more » The post How to Use an Email Re-engagement Campaign to Reactivate an Ailing Mailing List appeared first on Industrial Marketer.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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