Sat.Oct 15, 2022 - Fri.Oct 21, 2022

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7 Digital Marketing Channels To Boost Brand Awareness

Kuno Creative

Unless your name is Apple, Amazon or a handful of other companies, instant brand awareness is not a luxury most of us have. Since a company's brand is integral to financial success, having a solid marketing strategy is crucial. Every marketing pro knows that digital marketing is the fastest way to boost brand awareness and meet customers where they are.

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Email Autoresponders: Meet the Lazy Marketer’s Best Friend

CopyBlogger

Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than. Continue Reading. The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger.

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Digital Brand Compliance: A New Responsibility of Content Marketing

Content Marketing Institute

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.

Branding 141
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How To Spread Enthusiasm With PR In An Age Of Crises

Adams & Knight Marketing

Excerpt from ProOnTheGo.com. Click here for the complete article. We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Tell Me Something Good. Michelle Bonner, Director of Public Relations at Adams & Knight.

PR 246
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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The Rise of B2B eCommerce: Top 3 Reasons to Start Selling Online Today

Aspiration Marketing

Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.

eCommerce 246

More Trending

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How to Use Facebook Custom Audiences: A Step-by-Step Guide

Hootsuite

With 2.82 billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business.

Customer 145
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Google: Leave Alt Text Empty For Decorative Images & So Does W3C

Search Engine Roundtable

Google's John Mueller said in the latest Search Off the Record podcast that you should leave decorative alt text on your images empty and blank. Oh, and John later said, the World Wide Web Consortium (W3C) also says you should do that.

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5 Signs Inbound Marketing Might Work for You in 2023

Aspiration Marketing

As consumers continually change the way in which they make purchases, how do businesses know how to keep up and be seen? It’s marketing’s job to have their finger on the pulse and be knowledgeable about consumer behavior, which means it’s good practice to check in on the strategies you have in place to see what’s going well, what’s not working, and where there may be some opportunities to improve.

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28 Best About Us & About Me Page Examples (+10 Templates)

Hubspot Marketing

The “about” section of your website should include your mission, purpose, and who’s on your team. The right about us or about me template can help you expertly lay out your vision. That’s why our team gathered five templates to help you build the perfect about page. This post includes best practices for crafting a stellar about page. You’ll explore: What makes a good about page?

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Why Don’t I Rank? 5 Main Reasons Why Pages Rank (or don’t) in Google

Orbit Media Studios

It’s really not a mystery. Every page ranks (or doesn’t) for specific reasons. Most of the time, the reasons behind the lack of rankings are pretty straightforward. They’re easy to understand if you shift your thinking a bit. Think of it this way: Google is software and your page is the data file. The searcher runs the software by entering a query. The software instantly compares all the files on the public web, yours included, and ranks them.

SEO 144
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Are You Willing To Kill Your Content To Save Yourself?

Content Marketing Institute

If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go.

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Beginner's Guide to LinkedIn Marketing

Aspiration Marketing

Are you ready to leverage LinkedIn to help grow your new business or personal brand? We've got a few tips (and some helpful additional resources) to help you get noticed on LinkedIn now.

Marketers 189
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6 Spooky Marketing Campaigns Just in Time for Halloween

Hubspot Marketing

Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix. It’s hard to think of Halloween without thinking of chocolate.

Gen Z 144
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How Adidas builds metaverse experiences and partnerships

Martech

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.

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Why (and How To) Write a Strategy for Your Cause-Related Marketing

Content Marketing Institute

Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it.

Marketers 142
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How we use advocacy to overcome social media challenges at Sprout

Sprout Social

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist.

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6 Spooky Marketing Campaigns Just in Time for Halloween

Hubspot Marketing

Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix. It’s hard to think of Halloween without thinking of chocolate.

Gen Z 144
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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4 tips for navigating sensitive customer data

Martech

Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.

Customer 141
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The Top 19 Tools For Managing Social Media Accounts via @sejournal, @ashleymadhatter

Search Engine Journal

How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.

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Google Trending Now For Shopping Results

Search Engine Roundtable

Google is now showing a "trending now" box in the search results for shopping and product-related queries. This was announced back at Search On and now seems to be slowly rolling out.

Product 141
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11 New Instagram Features Marketers Should Be Using in 2022

Hubspot Marketing

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. 1.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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7 Things B2B Content Marketers Need in 2023 [New Research]

Content Marketing Institute

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.

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Google Replaces Title Tags With Site Names For Homepage Results via @sejournal, @martinibuster

Search Engine Journal

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page. The post Google Replaces Title Tags With Site Names For Homepage Results appeared first on Search Engine Journal.

SEO 139
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Google October 2022 Spam Update Rolling Out - 11 Months After Last Spam Update

Search Engine Roundtable

It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several days to complete and is a global update.

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5 Content Marketing Ideas for November 2022

Practical eCommerce - Marketing

Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more. The post 5 Content Marketing Ideas for November 2022 appeared first on Practical Ecommerce.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Topic Clusters: The Next Evolution of SEO

Hubspot Marketing

Written with contributions from Leslie Ye , Matthew Barby , Anum Hussain , and Cambria Davies. TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.

SEO 138
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Market research focus groups get new lease of life

Martech

Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Only the venue has changed. Now focus groups meet up in a zoom call, not in a conference room.

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Google Ads Has Three New Reporting Columns

Search Engine Roundtable

Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards and at the manager account level.