Kuno Creative
OCTOBER 20, 2022
Unless your name is Apple, Amazon or a handful of other companies, instant brand awareness is not a luxury most of us have. Since a company's brand is integral to financial success, having a solid marketing strategy is crucial. Every marketing pro knows that digital marketing is the fastest way to boost brand awareness and meet customers where they are.
CopyBlogger
OCTOBER 20, 2022
Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than. Continue Reading. The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger.
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Content Marketing Institute
OCTOBER 18, 2022
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.
Adams & Knight Marketing
OCTOBER 18, 2022
Excerpt from ProOnTheGo.com. Click here for the complete article. We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Tell Me Something Good. Michelle Bonner, Director of Public Relations at Adams & Knight.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Aspiration Marketing
OCTOBER 18, 2022
Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.
Hubspot Marketing
OCTOBER 20, 2022
Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
OCTOBER 20, 2022
How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.
Aspiration Marketing
OCTOBER 20, 2022
As consumers continually change the way in which they make purchases, how do businesses know how to keep up and be seen? It’s marketing’s job to have their finger on the pulse and be knowledgeable about consumer behavior, which means it’s good practice to check in on the strategies you have in place to see what’s going well, what’s not working, and where there may be some opportunities to improve.
Hubspot Marketing
OCTOBER 19, 2022
The “about” section of your website should include your mission, purpose, and who’s on your team. The right about us or about me template can help you expertly lay out your vision. That’s why our team gathered five templates to help you build the perfect about page. This post includes best practices for crafting a stellar about page. You’ll explore: What makes a good about page?
Orbit Media Studios
OCTOBER 17, 2022
It’s really not a mystery. Every page ranks (or doesn’t) for specific reasons. Most of the time, the reasons behind the lack of rankings are pretty straightforward. They’re easy to understand if you shift your thinking a bit. Think of it this way: Google is software and your page is the data file. The searcher runs the software by entering a query. The software instantly compares all the files on the public web, yours included, and ranks them.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
OCTOBER 15, 2022
Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page. The post Google Replaces Title Tags With Site Names For Homepage Results appeared first on Search Engine Journal.
Aspiration Marketing
OCTOBER 21, 2022
Are you ready to leverage LinkedIn to help grow your new business or personal brand? We've got a few tips (and some helpful additional resources) to help you get noticed on LinkedIn now.
Hubspot Marketing
OCTOBER 18, 2022
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix. It’s hard to think of Halloween without thinking of chocolate.
Content Marketing Institute
OCTOBER 17, 2022
If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
Sprout Social
OCTOBER 20, 2022
Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist.
Hubspot Marketing
OCTOBER 18, 2022
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix. It’s hard to think of Halloween without thinking of chocolate.
Content Marketing Institute
OCTOBER 20, 2022
Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
OCTOBER 19, 2022
Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.
Search Engine Roundtable
OCTOBER 20, 2022
It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several days to complete and is a global update.
Hubspot Marketing
OCTOBER 17, 2022
To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. 1.
Content Marketing Institute
OCTOBER 19, 2022
Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 17, 2022
Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Only the venue has changed. Now focus groups meet up in a zoom call, not in a conference room.
Search Engine Roundtable
OCTOBER 21, 2022
There are numerous reports of Google doing some mass pruning and removals of reviews from the local maps results, from Google Business Profile listings. This is done every now and then, it is unclear if this is a bug or some new filter being applied to already approved reviews.
Hubspot Marketing
OCTOBER 20, 2022
Written with contributions from Leslie Ye , Matthew Barby , Anum Hussain , and Cambria Davies. TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.
Practical eCommerce - Marketing
OCTOBER 18, 2022
Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more. The post 5 Content Marketing Ideas for November 2022 appeared first on Practical Ecommerce.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
OCTOBER 17, 2022
Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. Much of what moved the needle in terms of SEO years ago is no longer effective. What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful.
Search Engine Roundtable
OCTOBER 17, 2022
Google's John Mueller said that there is no need to use English URLs when your pages are not in English. You can use the language of the page in your URLs, if you want. Or if you prefer, you can use English URLs - it does not matter too much he said.
Hubspot Marketing
OCTOBER 17, 2022
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes. In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. The image, which confirmed earlier speculations of the singer’s participation, quickly made its rounds.
Practical eCommerce - Marketing
OCTOBER 18, 2022
Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022. The post 20 Top Social Media Networks of 2022 appeared first on Practical Ecommerce.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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