Martech
OCTOBER 30, 2023
Personalization is not just a marketing buzzword. It’s a driving force behind effective consumer engagement. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).
CMO Network
OCTOBER 28, 2023
How can AI be harnessed to drive more effective and efficient marketing? To learn more, I talked with Ryan Coyne, the CEO of a digital and marketing company.
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illumin
OCTOBER 30, 2023
Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. Only the holiday season is a bigger income generator. This means that Halloween ads are more important, and more exciting, than ever before. This year advertisers aren’t shying away from creative and ghoulish ads – showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows.
Aspiration Marketing
OCTOBER 29, 2023
It's been nearly a decade since the seemingly endless debate of quality vs. quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Hubspot Marketing
OCTOBER 31, 2023
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention.
Sprout Social
OCTOBER 30, 2023
If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive and personal, not ignoring their messages while spamming their feed with posts.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 1, 2023
I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.
Aspiration Marketing
NOVEMBER 1, 2023
In today's competitive digital landscape, mastering the art of Organic Click-Through Rate (CTR) is pivotal for online success. As the gateway to higher search engine rankings and increased website traffic, CTR holds immense significance for businesses and marketers alike.
Hubspot Marketing
OCTOBER 31, 2023
If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish.
Trade Press Services Newsletter
NOVEMBER 2, 2023
Congratulations—you just received an award! Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Professional awards can establish you as an expert in your field and increase visibility with target audiences.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Search Engine Land
OCTOBER 31, 2023
Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first indexing over 6.5 years ago , and eventually, after publishing deadline after deadline, Google removed the dea
Aspiration Marketing
OCTOBER 28, 2023
Almost everybody agrees that content marketing is the strategy of the hour, year, or decade. Content marketing has a proven track record of driving sales and growth for businesses. Yet surprisingly, few are doing content marketing. And fewer still are doing it well. But what do content creators do to be effective? Here are some habits to acquire and nurture to become more effective, stand out among content creators, and bring more of the power of content marketing to your business.
CMO Network
OCTOBER 30, 2023
As I was bombarded with Madonna's latest Celebration Tour posts on Insta, what I was truly witnessing was a seismic shift in her brand—a fierce embrace of nostalgia.
Businesses Grow
OCTOBER 30, 2023
Many times in my career, I’ve used a variation of this phrase: “I want this (product / content / service) to be so good people are addicted to it!” In a way, that’s the ultimate dream. Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” The idea of being addicted to what you sell seems like an elegant goal that would make you strive to be the best at everything you do,
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Search Engine Land
NOVEMBER 2, 2023
Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7.
Aspiration Marketing
NOVEMBER 2, 2023
Content marketing is more important than ever in digital marketing, but it can be challenging to find your footing, especially as a startup. At Aspiration Marketing, we've tested a number of platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes content marketing easier than ever. Here's how we use it.
CopyBlogger
NOVEMBER 2, 2023
Creating cornerstone content helps users and search engines understand what your area of expertise is, which can help your website. Continue Reading The post Cornerstone Content: An Overview And Step By Step Guide appeared first on Copyblogger.
Hubspot Marketing
OCTOBER 30, 2023
As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to boost views and followers.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!
Search Engine Land
NOVEMBER 1, 2023
Ever wondered which search queries drive the most revenue for Google? It turns out that iPhone, insurance and cheap flight queries drove the most revenue for Google in the U.S., at least for one week in September 2018. The list of search terms appeared on a heavily redacted slide that was included in a PDF released this week as a trial exhibit during the ongoing U.S. vs.
Aspiration Marketing
OCTOBER 31, 2023
In today's competitive business landscape, exceptional customer service is a cornerstone of success. That's where HubSpot Service Hub comes into play. As organizations strive to enhance customer interactions, resolve issues swiftly, and boost overall satisfaction, HubSpot's Service Hub emerges as a powerful solution. This guide will walk you through implementing HubSpot's versatile customer service platform.
Martech
NOVEMBER 2, 2023
The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. “Meta has been found … to not have demonstrated compliance with the orders imposed at the end of last year,” EDPB Chair Anu Talus said in a statement.
Content Marketing Institute
NOVEMBER 2, 2023
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
OCTOBER 30, 2023
Google Bard , the conversational AI tool by Google, can now respond to your questions in real-time. You can turn it off and tell Bard to only respond once the answer is complete, but now, by default, Bard writes out the response in real time. Default on. By default, Google has turned on real-time responses, so you can see Bard typing the answer as it figures out the response.
Aspiration Marketing
NOVEMBER 2, 2023
Content marketing grows by leaps and bounds each year and with good reason. The internet surfing public is tired of companies forcing products in their faces when they're all looking for help solving a problem.
Martech
NOVEMBER 1, 2023
Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.
Buffer Marketing
OCTOBER 31, 2023
There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
OCTOBER 30, 2023
Google knew as far back as 2010 that Google Chrome would help drive more Google searches. We learned some exact figures today during testimony from Alphabet and Google CEO Sundar Pichai at the ongoing U.S. vs. Google antitrust trial. Users who switched to Chrome from Microsoft’s Internet Explorer performed 48% more Google searches. Users who switched to Chrome from Mozilla’s Firefox performed 27% more Google searches.
Hubspot Marketing
NOVEMBER 3, 2023
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. While the above metrics are crucial to my marketing funnel and flywheel , a marketing report helps me further explore my findings and properly analyze the data to make the best decisions I can for my team and company.
Martech
NOVEMBER 2, 2023
There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing.
Social Media Examiner
NOVEMBER 2, 2023
Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? In this article, you’ll discover how to easily create Instagram reels! Why Should Creators and Marketers Focus on Instagram Reels? Since launching Reels in 2020, Instagram has cemented short-form video as an indispensable component of social media […] The post How to Easily Create Instagram Reels appeared first on Social Media Examiner.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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