Adobe Experience Cloud Blog
MAY 19, 2020
Customer Experience is an integral part of every business right now. According to Forbes , 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. Most brands still rely on traditional methods to gauge customer experience (CX) and the challenges posed by them are manifold.
Hootsuite
MAY 21, 2020
Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.
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Content Marketing Institute
MAY 21, 2020
Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading → The post Are You Guilty of the One Thing That Kills Content Marketing? appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 20, 2020
What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value? That’s a question I asked myself a lot while writing Mean People Suck. The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Neil Patel
MAY 19, 2020
As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting. What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 20, 2020
Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 18, 2020
How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.
Sprout Social
MAY 21, 2020
They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. These days, you can deliver that same level of emotion with a single keyboard click. We’re talking about emoji. Whether your audience is young and hip to the latest internet trends, or are take a more traditional approach, emoji have a place on a variety of marketing channels.
Hootsuite
MAY 20, 2020
With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. If you are on social (and who isn’t?
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
MAY 19, 2020
Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation. Continue reading → The post 7 Ideas to Spark Great Infographics appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 20, 2020
Before you get knee-deep into planning your digital marketing strategy , it’s important to think about what exactly your content marketing goals are. You can get into this in as much detail as you wish, but for most businesses, it all boils down to four main business goals: Reach. Engagement. Conversion. Retention. When you’re planning out your content marketing, it’s a good idea to keep these major goals in mind.
Search Engine Journal
MAY 20, 2020
Want to make a great impression on your visitors? These 25 excellent examples of About Us pages will inspire you. The post 25 Awesome Examples of About Us Pages via @alexanderkesler appeared first on Search Engine Journal.
Diggity Marketing
MAY 21, 2020
It would be interesting to see if the recent core update has changed how effective expired domains are, if 301’ing them still works etc. A new test would be very interesting.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
MAY 18, 2020
Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading → The post 6 Lessons in Loyalty Building From Health Care Content [Examples] appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 20, 2020
When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. I. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding. It can also invite others to want to engage with us. This is critical in understanding how to operate in a customer-centric world.
Search Engine Journal
MAY 21, 2020
Looking for a way to measure whether your content marketing is successful? Here's how you can use Google Data Studio to calculate the ROI. The post How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin appeared first on Search Engine Journal.
Adams & Knight Marketing
MAY 17, 2020
Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure. Honoring the best digital mobile, audio, video, and social content the industry has to offer, the 26 th annual awards competition included entries from 6,000 companies and agencies of all sizes.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Content Marketing Institute
MAY 22, 2020
This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading → The post You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap] appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 19, 2020
One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated. content, or EGC, is hot again. Why? Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. Your employees know your company better than anyone else, and they probably know your customers pretty well too.
Rock Content
MAY 18, 2020
If you work with Digital Marketing , you know that it is not always that we can get the audience’s attention in the way we wanted. Catching their attention has become a greater challenge every day. And the interactive content tools can be a plus in this dispute. Even those who have good results from their marketing strategy know that the tendency is to look for new ways to engage prospects — after all, everything is dynamic on the internet.
Sprout Social
MAY 20, 2020
Reality check: social media is rarely a “solo act” for businesses today. From content creation to distribution and beyond, collaboration is key to any successful social campaign. For example, who’s optimizing your social content? Who’s responsible for scheduling? Who has the “final word” on what gets published? But while teamwork is critical for marketers today, getting everyone on the same page can be a headache.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Litmus
MAY 18, 2020
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Remember a few weeks ago when we chatted about organic shapes taking over the inbox ?
Marketing Insider Group
MAY 21, 2020
How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. You might think the key to being happy is to leaving your current manager or even to change your job.
Rock Content
MAY 22, 2020
Everybody wants people to hear what they have to say. Marketers are always trying to get a message across and attract users’ attention online with the right content. That translates to lead generation, more conversion, and higher revenue. But there is too much content out there, which can be overwhelming for readers. One way to differentiate your brand and finally be heard is by using interactive content.
Sprout Social
MAY 18, 2020
Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. And while the future is uncertain, there’s one thing we know to be true: we’re stronger when we work together. That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Litmus
MAY 21, 2020
“Forms in email don’t work.”. “Forms are powered by JavaScript—and that’s not supported in email.”. Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it.
Search Engine Journal
MAY 17, 2020
Tons of video search engines are out there to help you find the perfect video. Here’s a list of the 10 best. The post The 10 Best Video Search Engines via @JuliaEMcCoy appeared first on Search Engine Journal.
Rock Content
MAY 19, 2020
If there is something all CMOs know about marketing, it’s that data is key for success. This is why they work so hard analyzing KPIs, doing benchmarks, and investing in automated marketing tools. But there is some information about the buyer personas that you can’t simply find in numbers. Especially regarding the experience they had buying something from a company — a subjective but really important feeling.
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