Adobe Experience Cloud Blog

FEBRUARY 21, 2017

Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? “Evergreen” is a word that gets thrown around a lot, so often, perhaps, that it has lost some of its meaning.

Thought Leadership 134

Thought Leadership SEO Content Marketing Branding 134

Sprout Social

FEBRUARY 20, 2017

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. The problem most brands run into is figuring out where to start.

Analytics 111

Analytics Branding Product 111

Marketing Insider Group

FEBRUARY 22, 2017

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google?

Marketers 111

Marketers Marketing Content Marketing 111

Duct Tape Marketing

FEBRUARY 23, 2017

Use Design to Elevate Your Content Marketing written by Guest Post read more at Duct Tape Marketing. You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy.

Content Marketing 74

Content Marketing Marketers Marketing Communications 74

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. These changes will significantly impact buyers and sellers in an era where everyone and everything is connected.

Thought Leadership 132

Thought Leadership Marketers Marketing B2C 132

Sprout Social

FEBRUARY 21, 2017

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools.

Social Media Marketing 111

Social Media Marketing SEO Analytics Marketers 111

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs of your audience.

User-Generated 70

User-Generated Price Advertisers Advertising 70

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making.

SEO 131

SEO Thought Leadership Finance Marketers 131

Sprout Social

FEBRUARY 22, 2017

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. Hopefully by the end of this article, you’ll be able to write your own or make tweaks to an existing template.

Analytics 110

Analytics Management Social Media Marketing Succession Management 110

Marketing Insider Group

FEBRUARY 21, 2017

Use these eight competitive intelligence tools to learn about and get ahead of your competitors. Gaining a competitive advantage in today’s fast-moving business world is harder than ever before. Maintaining that advantage in digital marketing is even more difficult. For starters, you need to know what your competitors are doing. You also need to know […].

Digital Marketing 107

Digital Marketing Marketers Marketing Content Marketing 107

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Duct Tape Marketing

FEBRUARY 21, 2017

Must Have Homepage Elements written by John Jantsch read more at Duct Tape Marketing. Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website needs to be visually pleasing to its audience and have the functionality and user experience that they are used to, but you simply cannot design a website at the expense of content and

Customer Journey 70

Customer Journey SEO Education Place 70

Adobe Experience Cloud Blog

FEBRUARY 24, 2017

Author: Mike Madden Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. I know, real original. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life.

Thought Leadership 128

Thought Leadership Marketers Marketing Price 128

Sprout Social

FEBRUARY 24, 2017

Video needs to be an essential component of your social media strategy. So why aren’t more brands embracing social media video content? When it comes to video and social there are definitely challenges ranging from quality to consistency. This week at #SproutChat , we discussed common challenges for creating video and community members shared solutions for producing more effective video content.

Branding 72

Branding 72

Marketing Insider Group

FEBRUARY 23, 2017

Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels. Standing out on social media today is no easy task. One of the most effective ways of making an impact and generating more engagement with your social media content is by including compelling […].

Marketers 107

Marketers Marketing Content Marketing 107

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Duct Tape Marketing

FEBRUARY 21, 2017

The true power of referral marketing and how you can use it today to grow your small business fast written by Guest Post read more at Duct Tape Marketing. Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them.

Food 65

Food Marketers Marketing Product 65

Hubspot Marketing

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.

User-Generated 145

User-Generated Social Media Marketing Advertisers Advertising 145

Marketing Insider Group

FEBRUARY 20, 2017

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing?

Content Marketing 105

Content Marketing Outbound Marketing Marketers Marketing 105

Marketing Insider Group

FEBRUARY 23, 2017

Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5 hours of video content every day. And people spend about 3 times longer watching live video than recorded content. Brands that can capture a portion of that time can viscerally […].

Branding 103

Branding Marketers Marketing Video Marketing 103

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

FEBRUARY 24, 2017

Running a business requires many skills, from accurate planning to saving the obtained performance indicators. Business management is very challenging: customer service, attention to employees, preservation of personal goals and ideals – all these and much more can become a very heavy burden to you. However, there are dozens of tips to simplify an entrepreneur […].

Management 102

Management Customer Marketers Marketing 102

Marketing Insider Group

FEBRUARY 22, 2017

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. A […]. The post Agile Marketing Glossary appeared first on The Agile Marketer.

Marketers 100

Marketers Marketing Marketing Plan Customer 100

Marketing Insider Group

FEBRUARY 19, 2017

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. The post 6 Things You Really Need to Stop Putting in Your Marketing Resume appeared first on Marketing Insider Group.

Marketers 99

Marketers Marketing Product Branding 99

Marketing Insider Group

FEBRUARY 20, 2017

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in […].

Thought Leadership 95

Thought Leadership Marketers Marketing Content Marketing 95

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Marketing Insider Group

FEBRUARY 21, 2017

Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” The crazy thing about this statement is […].

Video Marketing 94

Video Marketing Marketers Marketing Content Marketing 94

Marketing Insider Group

FEBRUARY 21, 2017

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The report states that 84 percent of marketing agencies expect content to become more important moving forward and 65 percent of in-house marketers say they want to increase the amount of content they publish. […]. The post The Content Marketing Ecosystem [Infographic] appeared first on Marketing Insider Group.

Content Marketing 93

Content Marketing Marketers Marketing 93

Marketing Insider Group

FEBRUARY 24, 2017

For the 111th episode of The Marketing Book Podcast, I interviewed Jamie Shanks, author of “Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer.” So why did Jamie Shanks write this book? He explains: I wanted to write this book because I see too many companies around the world stuck […]. The post Weekend Reading: “Social Selling Mastery” by Jamie Shanks appeared first on Marketing Insider Group.

Digital Buyers 89

Digital Buyers Marketers Marketing 89

Marketing Insider Group

FEBRUARY 20, 2017

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring, but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more. The post You Need to Define an Effective Criteria for Lead Scoring appeared first on PureB2B.

Marketers 87

Marketers Marketing Content Marketing 87

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers

Marketing Insider Group

FEBRUARY 18, 2017

We’ve all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? – Email jay@unthinkable.fm – Tweet twitter.com/jayacunzo – Snap snapchat.com/add/jayacunzo LINKS TO KNOW: Angela’s Twitter: twitter.com/that_angela Angela’s project: ourgreatescape.ca/.

Marketers 87

Marketers Marketing Content Marketing 87

Marketing Insider Group

FEBRUARY 23, 2017

How do you manage the performance of marketing? There are competing (and incorrect) definitions of Marketing Performance, so let’s level set on what I’m referring to: Marketing Performance is marketing’s results or output compared against its set of objectives. Marketers often fail to understand the layers and inputs that go into optimizing their team’s performance. […].

Management 80

Management Marketers Marketing Marketing Strategy 80

Duct Tape Marketing

FEBRUARY 22, 2017

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing. Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? What if you could replicate that dynamic on a much larger digital scale? Your friends of friends are not hiding in distant corners of the world, in fact, they’re probably right in front of you, and you can take advantage of warm connections withou

Whitepaper 63

Whitepaper Inbound Marketing Energy eBook 63

Duct Tape Marketing

FEBRUARY 22, 2017

Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up.

Law 56

Law Health Customer Marketers 56

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding