Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Transform Advertising Advertisers 122

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 117

Gen Z Millennials Customer Acquisition Advertising 117

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Make continuous learning the norm.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

JULY 25, 2022

If your e-commerce business is targeting Gen Zers, then, it's vital you focus your efforts on social media rather than paid ads when it comes to attracting new leads to your products and educating those leads on your products. Mobile phones are the most popular device for online shopping.

Gen Z 116

Gen Z Millennials Retail Price 116

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 117

Gen Z Advertising Advertisers Millennials 117

Hubspot Marketing

NOVEMBER 21, 2022

Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. So, creators with a smaller following can be more aligned with your budget.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Gen Z Millennials Promotion 111

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. The typical American Snapchatter lives in an urban environment and has some college education. Among American adults ages 18 to 65 and older, 29% of Americans who have ever used Snapchat have some college education.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Who is Using Dispo? The upshot? Conclusion.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Businesses Grow

MARCH 18, 2024

The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. 58% of Gen Z think the more absurd, the cooler it is. to focus on educational sessions that will energize me for the rest of the year! Very useful. How do we reach them?

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22. Source ) 51. Source ) 52.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Neil Patel

DECEMBER 28, 2021

In the “related topics” section, I see terms like education assessment and professional development, which means a list of digital marketing courses or training might do well. Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

APRIL 16, 2019

Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. YouTube Education Demographics.

Gen Z 134

Gen Z Millennials User-Generated Education 134

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Martech

JULY 18, 2022

This is highest among parents with children 2-12 (78%), African-Americans (80%) and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Educate yourself and your team. and 68% in their product range. That is when you must speak up. Test and measure.

Gen Z 97

Gen Z Millennials Customer Acquisition Education 97

Businesses Grow

MARCH 27, 2023

Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many. Here are five key trends to help guide your decisions.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. AKC's TikTok, however, has a different goal: to engage audiences with cute dog videos.

Gen Z 103

Gen Z Entertainment Non-Profit Education 103

Hubspot Marketing

AUGUST 12, 2022

Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Half of the respondents believe climate change is one of the most important social issues companies should take a stance on – with the highest response from Boomers (ages 55+) and Gen-X (ages 35 to 54). Satya + Sage.

Gen Z 140

Gen Z Education Marketing Marketers 140

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. Today the entry barrier to the creator economy is almost zero.

Gen Z 128

Gen Z Transform Millennials Entertainment 128

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X users trend toward white male Millennials without a college degree. million new users join the platform daily and that Gen Z is its largest and fastest-growing segment.

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Bannerflow

FEBRUARY 3, 2023

Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. According to research by Smartly.io , Gen Z users are more open to seeing ads on social media than other generations. It’s important to hook your viewers from the start and make every second count.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Reels might have been flocked to by Gen Z if TikTok were banned, TikTok's partnership deal with Oracle and Walmart has ensured that this app will remain active in many countries -- at least for now.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 108

Gen Z Content Marketing Health Millennials 108

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. View this post on Instagram.

Retail 101

Retail Gen Z Fashion Millennials 101

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram education demographics. Meanwhile, 37% of users have some college education. Instagram age demographics. adults: Ages 18–24: 75%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. By focusing on education, you add instant value. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Build brand loyalty. High school advice? Source: Instagram.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

OCTOBER 24, 2022

In fact, if you're marketing to Gen Z or millennials, it's imperative you use social media for product education, since social media is Gen Z's favorite channel for learning about new products , and it's millennials' second favorite (right behind search engines).

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Neil Patel

JANUARY 20, 2022

With social media, on the other hand, you can target your ads to users based on criteria like: age gender location interests education job title users who have made purchases from you in the past users with behavior similar to those who have made purchases from you in the past. How can you stand out from the competition you may wonder?

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Are we leaning into millennial cringe or Gen Z chaos? What can the best TikTok captions do? Well, several things. How do they speak?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Hubspot Marketing

JANUARY 5, 2021

More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Educational videos are great added-value content because they help audiences in their day-to-day lives. Educational videos are great added-value content because they help audiences in their day-to-day lives.

Gen Z 145

Gen Z User-Generated Real Estate Education 145